DealSignal

MAY 15, 2023

With limited information provided by the corporate email servers, we needed to incorporate a higher resolution approach to not only weed out the bad email addresses but maximize our results by more accurately determining which email addresses were valid and deliverable—and of course, without eliminating a large number of working emails.

Work Management 98

Work Management Marketing Management Validation Software 98

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

SalesIntel

OCTOBER 5, 2023

Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success. In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Zoominfo

APRIL 17, 2018

Email hygiene is a crucial, yet often overlooked, element of email marketing. A company’s email sender reputation is a key factor in the deliverability of campaigns. Double opt-in : After sign-up, send the person an email to confirm that the email provided is active and accurate. Invest in ongoing data maintenance.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Litmus

JANUARY 28, 2021

When you deliver a great subscriber experience, you see major benefits to your campaigns, including: Better email deliverability Improved inbox placement Engagement Pipeline Repeat buyers But like anything in email marketing, your email list strategy requires planning to be effective. Here are three best practices to keep in mind. What’s not?

Data Hygiene 63

Data Hygiene Marketing & Strategy Opt-out Opt-in 63

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Double opt-in (DOI). Re-permission campaigns.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Zoominfo

NOVEMBER 27, 2018

Myth #2: Opt-outs are a major cause for concern. But the truth is, opt-outs can actually help you create a cleaner email list. An opt-out means your future marketing emails will go to more actively engaged subscribers. That said, don’t rely solely on opt-outs to maintain a clean email list.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

SalesIntel

JUNE 30, 2021

With a strong approach to solving the dilemma of quality or quantity, SalesIntel has been helping businesses widen the outreach using human-verified data. We believe in providing data that boost business growth. SalesIntel cuts down the manual work and gives our customers access to millions of human-verified data in a few clicks.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Porch Group Media

SEPTEMBER 18, 2018

Each lead includes name and address and is often enhanced with additional demographic, lifestyle and contact data. In a study by Royal Mail Data Services, half of those surveyed see life events as a new sales opportunity. With a stronger housing market, sales are increasing. ONLINE AND OFFLINE SALES. Furniture Shoppers by Age.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

Litmus

MARCH 8, 2024

Email marketers are responsible for protecting their subscribers’ data. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof the privacy of your email program. Importance of email privacy laws Email privacy laws establish guidelines for fair and responsible data use.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89