DealSignal

MAY 15, 2023

With limited information provided by the corporate email servers, we needed to incorporate a higher resolution approach to not only weed out the bad email addresses but maximize our results by more accurately determining which email addresses were valid and deliverable—and of course, without eliminating a large number of working emails.

Work Management 98

Work Management Marketing Management Validation Software 98

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

SalesIntel

OCTOBER 5, 2023

This relevancy increases the chances that your recipients will engage with your emails, as they are more likely to find the content valuable and exciting. Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

SalesIntel

APRIL 28, 2022

Do you have the right data and content for your email campaigns – Checked? . Email marketing success is determined by three primary factors: content, audience, and data health. The quality of the database utilized in your email marketing is referred to as data health.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

SalesIntel

AUGUST 4, 2021

Few people comprehend the high consequences of ignoring bad data, and even fewer take aggressive steps to counteract and treat the sources of it. That brings us to the causes of bad data. Duplicate Data. Customer experience can be harmed by duplicate data. Reporting can also be skewed by duplicates. Worst case?

CRM 52

CRM Enterprise Management Business Work Management 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it. Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. But, no matter how detailed or personalized your email campaigns are, they’ll inevitably fail if you don’t take the appropriate steps to maintain your email lists.

Lead Ranking 224

Lead Ranking Lead Scoring CAN-SPAM Data Hygiene 224

Martech

SEPTEMBER 21, 2021

Most marketing automation solutions provide tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results.

Marketing Automation Services 132

Marketing Automation Services Enterprise Management Work Management Marketing Management 132

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

SalesIntel

JUNE 2, 2021

Invest in Email Marketing Automation. Email marketing automation is a method of creating email campaigns on a large scale and reaching out to the right people at the right time – without having to manually replicate the procedure over and over. This raises the open rate and ROI of your email campaign.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

SalesIntel

JUNE 30, 2021

Attain Better Email Deliverability and Reach. Deliverability isn’t something that happens by chance. Relevance, data security, content, and the correct technology configuration are all important considerations for email deliverability. Email marketing is an excellent way to get leads.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

SWZD

MAY 11, 2017

The week is winding down and you should already be scheduling your next email campaigns to leads and prospects. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. That’s a good enough reason to focus on maximizing deliverability.

Practices 54

Practices Email Marketing B2B Marketing Data Hygiene 54