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Experts Weigh In on Data Hygiene Best Practices

Zoominfo

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. Data hygiene is the continuous practice of eliminating dirty data to maintain a clean database.

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Email Deliverability Terms You Need to Know [Cheat Sheets]

Litmus

While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. To help, we’ve created these cheat sheets of 33 email deliverability terms that you can keep on hand for easy reference. Email deliverability basics.

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How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. What is DMARC?

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How to Improve Your Email Deliverability When Nothing is Going Your Way

SalesIntel

High deliverability does not happen by chance. It is dependent on various factors, including relevance, data security, content, and the proper technological setup. The good news is that you can navigate the majority of deliverability levers on your own. Working on Deliverability Itself. Improve Your Domain Reputation.

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The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam

Litmus

Email deliverability is a complicated, technical beast. While there are a few best practices that are tried-and-true to improve your deliverability (please, please don’t buy an email list!) While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap?

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How to Avoid the Spam Trap

Zoominfo

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. Keep reading to learn all about spam traps and how to avoid them! What is a spam trap?

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How to Fix Your Email Reputation

Litmus

What is domain reputation and sender score? Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. .

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