How to dramatically speed up your Marketing Mix Modeling
ScanmarQED
MARCH 5, 2024
I learned Marketing Mix Modeling - what MMM is, how to estimate one, and what to do with it - from very experienced practitioners a long time ago. If you want a fast turnaround time on MMM, you need all the partners involved to hold hands and agree to frequent rapid turnaround reporting at or below the granularity needed for modeling.
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