Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Modern B2B Marketing

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. Consumer marketers now need to be wherever their customers are, not just in-store. Engage in Linked Multi-Channel Marketing.

How to Create Customer-Centric Email Campaigns


The event brought together top marketers to discuss digital initiatives, consumer insights, customer experience and marketing strategy. Is the purpose of the email to make your customers aware of a current promotion or is it building a relationship between you and the recipient?

31 Expert Guides to Maximizing Online Brand Visibility – WPO


How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. You’re losing customers! Enterprise SEO requires a search across traditional techniques and social media channels.”

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The 10 Best Customer Service and Customer Engagement Platforms


The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Customer Service Management Tools.

B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. I think the reason is that banks, airlines, and telcos all capture their customers’ names as part of their normal operations.

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Insights Drive Better Customer Experience

Marketing Insider Group

We recently launched an e-book on slideshare covering The Future of Customer Experience. Here is the one of the most popular future of customer experience interviews from my colleague, Jamie Anderson ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP.

Cross-Channel Marketing and How to Not Lose Sight of the Customer

Modern Marketing

The best cross-channel marketers have data in their DNA. But in all the mechanics, a marketer’s relationship with the customer can easily get lost. Evaluating the current “customer data platform” trend. Rise of the Customer Data Platform.

How to Treat Your Customer Like Prospects

Modern Marketing

by Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Other than “Don’t let Michael Scott speak to your MBA class,” the underlying message is that your customers are your best, well, customers. Upselling is most effective when the customer is treated like a prospect. Oddly, we often forget our own customers are eager to consume that content.

THE HACKIES: A customer-centric approach to building marketing and sales stacks


What used to generally be a straightforward problem-solution-benefit sale has evolved into a complex, multi-phase, multi-channel engagement. Individual preferences, loyalties, and demands all change over time and affect how they evaluate new products and services.

How One Organisation is Becoming More Customer-Focused – and How You Can Too

Modern B2B Marketing

The key difference between those low-cost airlines and RyanAir, however, has always been their customer service – or complete lack thereof. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints.

4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

Modern Marketing

As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Cross Channel Marketing

The Rocket Science of Social Media Marketing


This means fully understanding your company, its intention with customers and its future goals. What emotions are you trying to evoke in your customer? Telling a multi-channel story , as NASA does across the many social platforms, all connects back to your central goal.

Responsys Buys Loyalty Matrix

Customer Experience Matrix

Speaking of integrated systems, consider yesterday’s announcement that email marketing provider Responsys has purchased Loyalty Matrix , which offers on-demand marketng analytics. According to the press release, Responsys hopes to become “the only on-demand marketing company capable of helping marketers not only deliver – but predict and deliver – the right messages to each customer, via email, direct mail and mobile.”

Why Cross Channel Marketing Needs To Be Visual

Modern Marketing

Imagine you are working on building a cross-channel marketing campaign. According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” Since they aren’t selling a product directly, the customer touchpoints look a little different.

Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm

HG Data

For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and corporate culture. Today, MeritDirect is a data- forward, omni-channel marketing business with a spotlight on digital, data, and analytics.

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

Modern Marketing

The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. Your story has to be slightly different for each channel due to the fact that people on those channels interact with these channels in unique ways.

Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site


Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times.

Introducing The Definitive Guide To Digital Advertising

Modern B2B Marketing

Digital advertising is a marketing tactic that leverages the internet and its properties to deliver promotional ads to consumers on various channels. Digital ads can be seen on the websites your buyer visits, on her mobile phone, on social media channels, and on her smart watch.

13 Tips for Marketing Transformation: A Checklist for Change Agents

Modern B2B Marketing

Tie everything back to your business goals : And your target/ideal customer, their customer journey, and the customer experience you want to create for them. Yes, multi-channel (and multi-device) marketing is difficult. Your audience is on multiple channels.

Why CMOs Need To Remember They Are Consumers, Too

Modern Marketing

Ask yourself this question Mr. and Mrs. CMO: Where in the hierarchy of priorities is the customer? Executives at some of the worlds most recognized brands have been heard to say the following: “I will tell the customer what to like.” Customer view. The time has come.

The Definition of Omni-Channel Marketing – Plus 7 Tips

Modern B2B Marketing

We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. What is Omni-Channel Marketing? First of all, what is omni-channel marketing?

18 of the Best Content Marketing Strategy Guides of 2013


The format, channels, platforms, devices and timing of how that story is told will be dictated by what you want your audience to feel”). ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty.

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THE HACKIES: 6 areas to make your martech stack work with people, processes and data


All of these technologies are becoming the customer engagement ecosystem. In order to use marketing and customer engagement stack, you need to think about the customer relationship cycle: acquire, maintain, upsell/cross-sell, loyalty and retention.

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7 Ways to Implement an Effective Omni-Channel Strategy


If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to customers on the outside of the wheel. Spokes are channels to share your messaging. What Exactly Is Omni-Channel Marketing? Imagine a bike wheel.

7 Inspiring Examples of Omni-Channel User Experiences


Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? Determine Your Cross-Channel Strategy.

14 Key Takeaways from the B2B Content Marketing Report


Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates.

The Key to Building Long-Term Relationships with your Leads

Modern B2B Marketing

But don’t be discouraged by this, because single channel marketing is a thing of the past. Fortunately, there are technologies like marketing automation platforms that support integrated, multi-channel campaigns (both online and offline) that are automated and trigger-based.

4 Exciting Ways Influencers Can Turbocharge Your Marketing

Modern B2B Marketing

85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” Influencers can produce recurring content to demonstrate loyalty to products that they love.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


with the goal of attracting new customers, retaining current ones and increasing the value of existing customer relationships. This strategy is usually a component of a larger, multi-channel campaign aimed at generating leads for sales teams.

5 Things to Include in Your Brand’s Content Guidelines

Modern B2B Marketing

A CMI report found that the most important goals for B2B marketers is lead generation (85%) and sales (84%), and sales (83%) and customer retention/loyalty (81%) for consumer content marketers—though yours may be different.

Why Marketers on Facebook Messenger Will Rule the Engagement Economy

Modern B2B Marketing

They’re chasing consumers—who own 132% more devices and access 389% more apps than they did five years ago—across all channels, and consumers sense the desperation. Marketers need to explore focusing their energies on channels that maximize engagement, like Facebook Messenger.

Come See Us at SugarCon!

Marketing Action

Drop by Booth 112 and learn how you can seamlessly use information stored in your SugarCRM system to execute targeted, multi-channel campaigns using email , social media , webinars and inbound website visitor tracking.

10-Point Checklist: Getting C-Suite Buy In for Social Media


It’s free”, “We need huge numbers”, “We need a multi-channel presence”, all of these and other confused C-Suite perceptions about the role and purpose of social media make it increasingly difficult for social to be adopted as a must-have. Our customers expect it. You need trained and experienced hands that understand customer relations, branding and lead generation. Part 1. What do you mean we need to increase our social media budget? Isn’t it free?

How to Complete the Picture of Your Buyers Across Devices

Modern B2B Marketing

Author: Bhumika Dadbhawala Omni-channel. A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business.

7 Ways to Grow Your Luxury Brand


To elaborate on this, here are the six P’s of luxury marketing: People : Recognizing the value of your customers and their investment in your brand is of utmost importance. Provide Assistance Before Customers Ask for It. Make Customers Fall in Love at First Sight.

6 Essential Skills Every CMO Should Have in 2015


Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. 2) Be Customer-Centric.

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Blurred Lines: Where Does Marketing End and Sales Begin?

Marketing Action

Tony Robbins opened the program by mentioning Peter Drucker’s famous dictum about business: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. The buyer commits and becomes a customer.

A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)


Customers, however, have grown tired of the instant close tactics, especially when it comes to complex B2B buying decisions with much longer sales cycles. . . . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. .

Marketers Know They’re Bad at Customer Engagement

Content Standard

Despite the feeling that customer engagement should be second nature to marketers, many struggle to consistently connect with consumers and build relationships with key micro-audiences. Want to read more stories about how new technologies can improve engagement with customers?

B2B Imperative: Reinvent the Sales Experience

Tony Zambito

  The digital age bringing new expectations on the part of buyers for learning experiences, subject matter expertise, innovative customization, and varied channel engagements.  Image via Wikipedia.