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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Work across channels. For example, a grocery store would want to use inventory management tools (including multi-store management, barcode scanner/printer integration, and automatic reordering) that were made with supermarkets in mind. Work across channels. Offering loyalty programs rewards regular, high-value customer spending.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth. Part-of-Speech (PoS tagging): NLP algorithms identify grammatical parts of speech such as nouns and verbs for each token to understand the syntactic structure of the text.

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7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization.

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THE HACKIES: 6 areas to make your martech stack work with people, processes and data

chiefmartech

In order to use marketing and customer engagement stack, you need to think about the customer relationship cycle: acquire, maintain, upsell/cross-sell, loyalty and retention. We like to say any channel, instead of multi-channel or omni-channel, since the customer dictates how and when to interact with your channels.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention.

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How Beef ‘O’ Brady’s streamlines customer experience

Martech

By managing these many moving parts within a single platform (or technically, two connected platforms for ordering and loyalty), the customer data also comes together. This included loyalty and menu — and when I say menu, that means the menus you see on beefobradys.com, but also on the mobile app and across our third-party partners.”

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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

They charge card swipe or transaction fees, are accessible on almost all mobile devices, and have compatibility with point-of-sale (PoS) hardware. To suit larger enterprises, Shopify offers personalized migration services as well as a wholesale sales portal, customizable API, and multi-channel campaign management.