How To Build Landing Pages That Convert
JUNE 15, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.
7 Conventional Landing Page Design Tactics You Should Still Test
MAY 18, 2015
When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours.
3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
APRIL 13, 2015
A landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert?
8 Brilliant Landing Page Examples You Need to See
MARCH 18, 2014
Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Landing Pages
11 Simple (But Critical) Tips for Creating Better Landing Pages
DECEMBER 11, 2012
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Landing pages also focus your visitors' attention on one particular offer, limiting the distractions of everything else on your website.
How To Build Landing Pages That Convert
JUNE 20, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages.
7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]
APRIL 11, 2013
Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy.
What is Inbound Marketing? The Idiot’s Guide [Infographic]
OCTOBER 11, 2016
Inbound marketing is so important because it so effectively appeals to prospective customers. Second, by optimizing your online presence , your business will appear to shoppers who are specifically looking to buy the product you offer. Guest post by Andy Beohar.
5 Simple Ways to Optimize Your Website for Lead Generation
MAY 25, 2015
Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work.
What You Can (and Should) Ask for on Your Landing Page Forms
JANUARY 15, 2013
Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! Step 1: Understand Page Friction.
9 Real-Life Conversion Rate Optimization Tests to Try Yourself
NOVEMBER 14, 2014
But in conversion optimization, examples are especially hard to come across. Below are nine fascinating case studies to inspire your next conversion optimization test. Conversion rate (CVR) - What percentage of those visitors who clicked ultimately converted on the landing page form?
15 Tips for Creating Great Blog Landing Pages that Convert
JULY 8, 2013
Do your landing pages successfully convert visitors into subscribers, buyers, or leads? But if they don’t do a good job of guiding visitors into your sales funnel, it’s time for some serious conversion rate optimization. Address specific customer anxieties.
5 Actionable Insights to Extract From Your Landing Page Analytics
MARCH 23, 2012
Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? And where there are landing pages, there is data. Number of Customers. Connect with HubSpot
10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC]
AUGUST 2, 2012
If you’ve ever wondered how to build a landing page that converts , or even why you should be using them, you’re in the right place. Today you’ll learn tons of great landing page tips, and get to go on a road trip at the same time.
10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
APRIL 19, 2012
Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report.
Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
MAY 20, 2015
What's the best length for landing page forms? Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about.
How Long Should Your Landing Page Forms Be?
MARCH 27, 2012
There are a number of factors contributing to your landing page's conversion rate, and form length is only one of them. Note some of these other major factors that contribute to whether a landing page visitor will complete the form: The value of the offer to be redeemed. (Is
HubSpot Launches New Version to Deliver Better-Targeted Content
Customer Experience Matrix
AUGUST 30, 2012
HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors.
The Beginner's Guide to Conversion Rate Optimization (CRO)
APRIL 6, 2017
That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? Many websites are designed to convert website visitors into customers. The process of optimizing those conversions is exactly what CRO entails. of new customers.
7 Ways to Optimize Your Conversion Forms to Get Better Leads
MAY 21, 2014
And as you know from understanding the elements of a well-optimized conversion path , a form works best when placed on a landing page touting an offer visitors simply can''t resist. Sometimes the most obvious places for optimization are overlooked.
16 Reasons Why People Leave Your Website
MAY 25, 2015
So why is it that so few of those visitors are converting into leads and customers? You can download HubSpot's ultimate guide to redesignin your website here.). Today’s digital-savvy customers prefer to choose how and when they consume online content. Landing Pages Design Daily
10 Easy Ways to Improve Landing Page Conversions
JULY 26, 2011
We’ve put together a compelling list of ways you can improve your landing pages and conversions. Landing page headlines and ad copy should match. Google AdWords determines cost-per-click in part based on the quality of your landing page.
The 17 Best Social Media Management Tools
MARCH 27, 2017
The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. 17) HubSpot Social Inbox.
3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
OCTOBER 23, 2014
The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. What are Custom Reports? Organic Performance to Optimized Pages.
Hello Europe! HubSpot's Heading to Dublin, Ireland
SEPTEMBER 26, 2012
HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. This office will provide support for our 600+ customers and 100 value-added resellers outside the U.S.
A Handy Guide to Optimizing Your Social Media Channels
APRIL 17, 2014
This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here.
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. 22) Optimizely.
9 Critical Components for Optimized Marketing Emails
AUGUST 9, 2013
How do you make your offer exciting and enticing enough to get them to click through and visit your landing page? An optimized subject line will help you capture your audience’s attention and convince them to open your email to read more. 9) Mobile Optimization.
What is Hubspot? Marketing Automation Software Series
JUNE 11, 2013
Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . As a result, the world is quickly becoming a place where the only way to reach new customers is to do it on their terms, by creating marketing people love.
Beyond Responsive Design: How to Optimize Your Website for Mobile Users
JUNE 8, 2015
Map a Customer Journey Full of Interruptions, Detours, and Multiple Devices. As a marketer, you must dig deeper into your customers’ and prospects’ lives. Hertz sends you an email when your plane lands to let your know that your car is ready. You’ve weathered Mobileggedon.
Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
AUGUST 17, 2015
This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. of organic traffic while mobile-optimized sites lost only 0.5% 1) Give Your Landing Pages a Tune-Up.
HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey
FEBRUARY 26, 2014
There''s no shortage of advice online from people who consider themselves marketing automation gurus, but the most valuable input will come from customers because they''ve gone the process themselves. Gratitude for our customers wasn’t the only takeaway from the survey.
Announcing the Next Generation of HubSpot's Inbound Marketing Platform
AUGUST 21, 2013
Even in the channels where we’ve started to make some progress -- even in email which has developed more and more targeting capabilities over the years -- we end up personalizing the message, but then directing recipients to a lifeless landing page.
Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
MAY 25, 2014
This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. Dear HubSpot: My Blog Isn''t Generating Leads. The Inbound Approach to Turning More Leads Into Customers.
How to Use Twitter Retargeting Ads to Generate More Customers
APRIL 18, 2016
At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page. If you have a great product with glowing customer reviews, then why not show that off?
Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
MARCH 2, 2014
From finding and landing the right marketing job, to attracting and converting contacts, to keeping up with the rampant updates and rapidly evolving industry trends, it''s simply not an easy job. This week was a very practical week in HubSpot content.