How customer values are transforming brands today


There are always risks of offending some customers and employees so the challenge is to determine what issues to address, and how. Rose Marcario , its CEO, said “we have to stand up for our values…our customers expect it,” i.e. a position that strengthened the loyalty of their core customers.

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How to simultaneously attract new prospects and retain loyal customers


One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. Understand what really matters to your customer.

Did Millennials “Kill” Brand Loyalty? Not Really

Content Standard

We are also often accused of not having brand loyalty, making marketing to millennials a daunting task. These two forces—our tendency to seek peers’ opinions and our bargain hunting—can appear to work in opposition to brand loyalty.

Is your brand making maximizing interest from potential customers?


Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. At each of the four stages of a sales funnel your goal is to be front of mind, engage, provide value, and move the customer to the next stage.

Your Customers Called. They Want You to Know These 6 Things


The customer experience has always been top of mind, of course. Flash forward to now, when one person who has a poor customer experience can post a bad review on just one site and cause all kinds of havoc. But the power to damage your brand isn’t the only power The Customer now wields.

The 10 Best Customer Service and Customer Engagement Platforms


The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Customer Service Management Tools.

Social media strategy leaders: Lisa Marcyes


Customer support channel to answer inquiries and provide customer service. What is the unique role social media plays in the customer journey with your organization? . The goal in social media is always to offer a great customer experience. Customer LTV.

Customer Feedback Fundamentals: What Do Your Customers Really Think?


What do your customers think of your business? You may be terrified at the notion of soliciting customer feedback. Asking customers what they think of your products and services is basically an act of cold-call torture. But, when giving customers a venue or direct channel to talk, you also may be on the receiving end of a litany of things you’re supposedly doing wrong, and/or an unending barrage of complaints. Polling your customers for feedback.

How Trump’s unpopular decisions can strengthen brand engagement


But now many big brands see these emotional reactions as an opportunity to more positively engage with their customers and strengthen their bond with them. Major brands have always been apolitical on such social issues, as they don’t want to alienate any segments of their customer base.

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How to turn your business blog into a publisher


Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Today, when consumers fire up Google and type in search queries, they’re typically looking for answers to questions.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. The Demise of Google Authorship. Mobile Prioritization in Google Search Results.

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The 3 Pillars of B2B Customer Service

Sales Intelligence View

Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers? Create a Vibrant Customer Relations Team.

Expert Insight: The Challenge of Delivering a Personalized Customer Experience

KoMarketing Associates

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year. We’ll need to be more anticipatory in our actions as marketers and almost surgical in the way we engage with customers one-on-one.

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. While being a CMO connotes leadership and authority, it doesn’t inherently mean brands need to be forceful or intimidating in how they speak with their online customers.

Google Leaders Share How to Improve the Mobile Experience

Content Marketing Institute

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. Examples include: Google Home. Dominos offers dozen+ ways to order pizza to meet customers where they are via @cmicontent.

Fathom SEO Pulse #45: Google’s Artificial Intelligence, SEO Traps in 2016 & More


Google: HTTP2 Support for GoogleBot Coming Soon, Maybe by End of Year”. However, Google’s John Mueller announced that it soon will… Most likely by the end of the year. Avoid the One Digital Marketing Mistake That Will Alienate Your Customers”.

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10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! 5 Key Customer Experience Facts.

Are You Crushing Your Customers with Content?

Modern Marketing

That’s because proactive companies are constantly developing customer content that addresses customer challenges. As Valeria Maltoni explains, customer loyalty is the byproduct of continued conversation. The same is true with customer content. Google Bookmarks.

3 Tips for Repurposing Digital Content Creation Strategies That Boost Audience Loyalty

Content Standard

We place buyer personas in our workflows in the Skyword Platform for brands, so contributors (writers, photographers, videographers) view them each time they create custom content. Think business partners, customers, and industry influencers.

B2B Customers Want B2C Kind of Customer Experience


How B2C Influence on B2B Customer Experience. Engaging with a B2B customer requires a deeper understanding of their requirements, and knowledge of their organizational structure. However, some strategies to introduce brand loyalty will certainly be similar. Review the customer’s core values and business activities, then tailor conversations accordingly. Then what are the B2C customer experience strategies that B2B can steal? Put the Customer First.

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9 Stellar Referral Program Examples

Influitive b2b

Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value. And how do you motivate your customers to consistently submit referrals without annoying them? Google.

Who Does Google Love More: SEO or Content Marketing?


Just a few years ago, many were saying “It looks like Google has tired of its old friend SEO and is instead cozying up to the new kid on the block, content marketing.” [1] 1] When Google updates Penguin (which removes link authority from spam sites) and Panda (which penalizes keyword stuffed websites) were released, it became increasingly clear that search engine optimization (SEO) would require a much more varied skill set – specifically, high-quality writing.

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Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page.

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Sales Pipeline Radio, Episode 131: Q&A with Melissa Madian @MelissaMadian

Heinz Marketing

“…essentially, there’s this disconnect between sales and customer success and customer experience in that there’s this function that’s so hell bent on acquiring new customers, and then there’s sort of this handoff between that function and the function that’s designed to keep those customers and grow those customers.” So from sales all the way through to your customer success organization.

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Rethinking Market Strategy In A Digital Economy

Tony Zambito

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. Missing out on important correlations that can illuminate both important customer and market dynamics.

Getting Your First 100 Customers: Strategies That Work

Marketing Insider Group

Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. Anyone with experience with startup companies and sales and marketing knows how hard it can be to engage those first 100 customers.

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Why Data and Customer Experience Should Go Hand In Hand For CMOs

Modern Marketing

For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences. The reasons why we're seeing such growth in the importance of data and analytics when it comes to customer experience should be, yes.

Don’t Let These 4 Bad Habits Sabotage Your Consultative Sales Approach

Heinz Marketing

While it can be valuable to ask about the prospect’s organization, try not to ask anything that you could easily find on their website or through a quick search on Google/LinkedIn. Learn about your customer or prospect’s life; if the only thing two people can both relate to is that they do business with each other, the relationship probably isn’t as strong as it could be. He knows “you are twice as likely to convert prospects into customers with an in-person meeting.

What Google Thinks about Influencer Marketing

Content Standard

The influencer premise is simple: Leverage a cadre of celebrities, bloggers, and industry experts to post about your brand, and expect to boost leads, brand awareness, and customer loyalty. Google’s Influencer Guardrails. Influencer marketing is big and getting bigger.

6 types of content your readers hate


Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content.

The Impact of Mobile on B2B Customers

TrustRadius Marketing

Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. This has implications for advertisers who can now reach potential customers outside of normal business hours.

Don’t Let Prospects Get Lost: Create a Customer Journey Map

Marketing Action

When you embark on a journey, a map is a handy thing to have, whether it’s a Google Map on your smart phone or the old-fashioned road map in your car. The same is true for the buyer’s journey, especially for B2B customers with a long and possibly complicated trip ahead of them.

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Here are some metrics, mostly for blogs, that help build engagement with customers and prospects.

Do You Want Sales or an Audience – or Both?

What Works - What Doesn't

Those audiences can then be tapped for anything from advertising (Google) to sales of goods and services (Amazon) to tracking their needs to fine tune new products and services. Uncategorized content marketing Content Marketing World customer loyalty lead generation

How to Use How-To Content to Create and Retain Loyal Customers

Content Marketing Institute

Its library of how-to content, which contains over 500 in-depth articles and videos , is proving that how-to content (aka utility content) can create and retain loyal customers. REI proves how-to #content can create and retain loyal customers, says @HessinSeattle.

8 commonly overlooked ways to make social media work for you


You probably have Facebook , Twitter , Instagram , and Google Plus accounts. Instead, title your headline “You’re Missing Out: 5 Ways to Improve Your Google Search Rating.” Are you getting the most out of social media?

Facebook and Google Lead Social Media Sites’ Login Race

Content Standard

Google appears to be narrowing Facebook’s lead in the race for the most social logins—that is, depending on which data you look at. Social login allows users to register for or log in to websites using their account information from Facebook, Google, or other social media sites.

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The Benefits of Call Tracking: What You Can Learn from Customer Calls


That’s the beauty of platforms such as Google Analytics and Google AdWords. For all the wonder of Google Analytics , there’s one additional data source that may be able to help you close the loop on conversions (and other unanswered questions): it’s call tracking.

It’s Official: Mobile Search Surpasses Desktop Searches on Google

Content Standard

Google reports. The new mobile milestone comes on the heels of Google’s mobile-friendly update , commonly known as Mobilegeddon. Momentology looked at Interbrand’s top 100 global brands to see if they met Google’s mobile-friendly standard.

The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing

Modern B2B Marketing

and 4% from last year, consumers will be shopping more and spending more money , meaning marketers and brands must work harder to connect prospective customers before their competition does. When you personalize the customer experience , your customers will understand you respect their time.

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Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site


Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times.

5 Surprising Studies on What People Consider "Good" Customer Service


In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. But in practice, delighting customers isn''t so straightforward -- what actually works doesn’t always reflect what most of us would assume. 4) Want loyal customers?