Modern B2B

MARCH 1, 2024

Our biggest area for improvement was ‘Environment’ Without a full understanding of our carbon footprint, there was a lot of work to be done – creating policies and gathering data to better inform us of our impact, whether at our shared office or working from home. Find out how some of them spent their days in this LinkedIn post.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

FunnelEnvy

MARCH 18, 2024

For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok. The sales team is a critical source of high-quality information about your ideal client profile.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Excelsior Research

JANUARY 3, 2022

This type collects information from a source that has already compiled the primary data. It involves different survey methods. For instance: a) Surveys, b) Questionnaires, c) Mystery shopping, d) Face-to-face data collection, e) FCATI Data collection. c) Respondent recruitment for online surveys / CLTs. Research papers.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now.

Social Media 143

Social Media Research Social Marketing Media 143

B2B Marketing Directions

OCTOBER 24, 2021

The latest significant research on this topic is the 2021 B2B Thought Leadership Impact Study by Edelman and LinkedIn, which was released last month. This study involved a survey of 3,593 global business executives across a wide range of industries and company sizes.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Planning Paid Search Agency 52

ClearVoice

DECEMBER 18, 2023

Just as a skilled navigator interprets their compass’s readings to make informed decisions, marketers interpret content metrics to refine their approaches. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Just as a skilled navigator interprets their compass’s readings to make informed decisions, marketers interpret content metrics to refine their approaches. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Contently

JULY 12, 2017

Those insights should inform creative ideas, like doing a series of 90-second explainers animated in the style of iconic video games from the 1990s optimized for Facebook native video. I spend a fair amount of time checking content marketing and content strategy questions on Quora, inbound.org, and content marketing groups on LinkedIn.

Top of Funnel 154

Top of Funnel Peer-to-peer Content CMO 154

KoMarketing Associates

APRIL 30, 2019

Here are some commonly-used resources for gathering buyer data: Online Research : Thanks to social media outlets like LinkedIn , we are able to go online and start painting a pretty clear picture of what makes our buyers tick. LinkedIn will allow you to see details about your target companies or industries.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Circle Studio

NOVEMBER 23, 2021

These zero click searches depend on Featured Snippets for the information and display in boxes, (nicknamed Position Zero) in search engine results. This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website. Here, we’ll explore two powerful methods: 1.

Social Media 40

Social Media Research Social Marketing Planning 40

KoMarketing Associates

JUNE 28, 2018

They’ll design studies, do focus groups – do everything they can to get into the minds (even the subconscious) of their audiences. If your business is progressive, they may be constantly surveying the customer experience and trying to improve it. Well, there’s no shortage of industry groups around. Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

ConvertKit

APRIL 17, 2019

You may want to first consider how your target audience likes to communicate and consume information. Since you have their key pain points and dreams identified, you can use them to inform your content. If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

You may want to first consider how your target audience likes to communicate and consume information. Since you have their key pain points and dreams identified, you can use them to inform your content. If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Hinge Marketing

OCTOBER 31, 2016

This is the type of research that involves searching out information that is already available. Survey research. Perhaps the most common type of primary research, surveys have become a fixture of the modern online experience. Survey Monkey anyone? Surveys work well for getting a little information from a lot of people.

Research 48

Research Service Planning Ideal Customer Profiles 48

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on LinkedIn. How did we do this before? Social media is a meritocracy (mostly).

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Biznology

NOVEMBER 20, 2014

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. Marketers can be overly swayed by hype and the latest “shiny new object.”

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Webbiquity

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Twitter, Facebook and LinkedIn groups, community sites (e.g. Tweet This!

Social Media 100

Social Media Media Business Paid Search Agency 100

Tony Zambito

MAY 22, 2011

  Coincidently, my thoughts come at a time when the LinkedIn IPO and valuation has sent a ripple effect in the B2B business community.    Multi-disciplinary approaches yielding new understandings will inform B2B organizations on adapting to as well as aligning with the evolving networked behaviors of social buyers. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

EveryoneSocial

FEBRUARY 10, 2020

Tons of options like focus groups, surveys to customers or to target audiences, online research, etc. Employees all have social connections via LinkedIn, Facebook, Twitter, or wherever they may be active. So what can your organization do? And this doesn’t just apply to your potential customers. McKinsey ).

Paid Search Agency 69

Paid Search Agency Companies Planning Marketing & Strategy 69

Launch Marketing

APRIL 26, 2019

User focus groups are another way to solicit input and can eliminate the guesswork from targeting potential demographics that aren’t a guaranteed match for your solution. Another approach I’ve used, if you already know the people you want to poll, is Survey Monkey.

Work Management 48

Work Management Marketing Management Demand Product 48

Content Standard

FEBRUARY 15, 2019

Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. Add forms to your website that include fields for important buyer persona information, which will help you gather more information about visitors and leads.

Buyer Personas 67

Buyer Personas Branding Brand Identity Work Management 67

Martech Advisor

DECEMBER 16, 2019

Learn how your buyers phrase their problems and use this information to formulate your product and messaging. The outbound approach: Surveys, polls, net promoter survey (NPS), etc. Deliver cutting-edge, in-store experience using AR/VR to help customers navigate the store and find information.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Altitude Marketing

OCTOBER 23, 2018

Survey long-time end-users or customers. At the high end, you can invest $100,000+ in a high-priced Madison Avenue advertising firm that will show you plenty of mood boards and conduct lots of focus groups before landing on a visual scheme. So, how do you define these brand components? Examine what the competition is doing.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Writing on the Web

OCTOBER 21, 2010

Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Share this on LinkedIn. That doesn’t include marketing, advertising, etc. Share this on Facebook.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

JUNE 20, 2011

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam. It just takes listening.

Social Media 100

Social Media Peer-to-peer Media PR 100

Marketing Insider Group

AUGUST 19, 2020

According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume. This approach is focused on narrowing down leads to single accounts or small, focused groups, and optimizing resources to customize the nurturing process.

Lead Generation 353

Lead Generation Generation Lead Scoring Lead Ranking 353

Hubspot

FEBRUARY 4, 2014

What this example can do, though, is give you a glimpse into what a Millennial profile looks like, which can then inform how you develop your marketing strategy to reach these younger folks. On Facebook, Twitter, Pinterest, LinkedIn, and Instagram. They want to be able to share information socially. Location: Urban. Identifiers.

Co-Registration 28

Co-Registration Paid Search Agency Word of Mouth Marketing & Strategy 28

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Demographic and psychographic information. How your target audience likes to communicate and consume information. How to Craft Your Market Research Survey. But when you're tasked to sit down and actually.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Have you enabled company status updates for your LinkedIn Company Page ? Marketers are really starting to understand the impact social media can have on their businesses. Hallelujah!

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Outbrain

DECEMBER 20, 2018

If you don’t have the resources for focus groups or research reports, don’t worry. That means informative, entertaining, educational, and everything in between. Interactive content, like quizzes or surveys. Read what users are saying about similar apps, explore app reviews, and scour social media. Short on content ideas?

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Marketing Insider Group

JULY 14, 2020

Not every business needs to market on Snapchat and LinkedIn. Some would do well with blogging content, while others should put their focus on video or audio content like vlogs and podcasts. Are they more likely to engage with visual posts or do they want informational content like case studies?

Marketing Strategy 290

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 290

Single Grain

DECEMBER 9, 2019

You can use this information to optimize your content accordingly and adjust your strategies, thereby improving the effectiveness of your marketing. Conducting surveys. Create a survey with customized questions that can be filled out in person, by phone, via email or online (tools like Qriously can help with this). A/B testing.

Buy 126

Buy Trigger Marketing Eye-Tracking Paid Search Agency 126

Martech

MARCH 23, 2022

Further up, we have digital traffic, which is also relatively easy to measure — web analytics, individual channel analytics like Facebook, LinkedIn, YouTube, etc. They give professionals more information about their buyers and help them get a better handle on the issue of budget waste. Read next: How marketers can measure success.

Marketing Attribution 110

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 110

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Marketing Graham

DECEMBER 30, 2020

Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. There is some debate about whether LinkedIn is a job board or social media platform, either way, it’s a great B2B channel – but it’s expensive.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Metadata

JULY 8, 2021

What recruiters see when they fly through my LinkedIn profile: an MBA. But somehow, through my experience imparting subtraction strategies to a mostly disinterested group of 2nd graders, I’ve found myself uniquely fitted to use those exact skills to position, launch, and campaign software products. Connect with Aubyn on LinkedIn here.

Work Management 52

Work Management Marketing Management Budget Programs Software 52