Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Real-time customer feedback from social platforms helps refine campaigns and strategies more effectively.

Social Media 264

Social Media Work Management CRM Marketing Management 264

Heinz Marketing

AUGUST 9, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. Use AI tools to analyze customer behavior, preferences, and trends.

Marketing AI 115

Marketing AI Effectiveness Work Management Paid Search Agency 115

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Marketing AI 129

Marketing AI Work Management Marketing Management Paid Search Agency 129

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. It demands that marketing teams consistently have the right skills.

Marketing AI 123

Marketing AI Training Work Management Marketing Management 123

Webbiquity

JULY 21, 2020

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job.

Marketing AI 351

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 351

Salesforce Marketing Cloud

JANUARY 6, 2025

Youre up against larger companies, tight budgets, and a crowded market. However, artificial intelligence (AI) can help you overcome these challenges. With AI, youre paving the way for a smarter, more connected future. Streamline resource allocation with AI insights.

Marketing AI 111

Marketing AI Startups Allocation Customer Satisfaction 111

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 235

CRM Enterprise Management Marketing Management Marketing & Strategy 235

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? Here are the key roles in the AI dream team.

Marketing AI 110

Marketing AI Ethics Work Management Marketing Management 110

Martech

JANUARY 24, 2025

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. From Italian flags to wiggly lines: The story of sentiment analysis Sentiment analysis has been around for a long time. This likely feels familiar.

Lead Ranking 120

Lead Ranking Analysis Customer Satisfaction Marketing AI 120

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Brainstorming is limited to the people in the room, and analysis depends on the time and data available. Processing.

Marketing AI 120

Marketing AI Work Management Marketing Management Advertising Agencies 120

Vision Edge Marketing

JUNE 17, 2025

If your company is like many others, you believe customer experience (CX) has become a critical differentiator for businesses. In a study commissioned by Emplifi, 87% of companies stated they provide excellent CX, despite only 11% of customers agreeing with that statement. Analytics enable you to derive data-driven insights.

Differentiation 176

Differentiation Analytics Customer Satisfaction Touchpoints 176

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. It also delivers softer benefits, such as improving customer satisfaction and reinforcing the brand’s innovation values.

Enterprise Management 124

Enterprise Management Marketing AI Work Management Marketing Management 124

CMSWire

JUNE 16, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Use AI for chatbots and repetitive CX tasks to reduce wait times and lower operational costs. We've got you covered. The Gist Start with the basics.

Marketing AI 90

Marketing AI Enterprise Management Digital Asset Management Work Management 90

CMSWire

JUNE 12, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Predictive AI helps companies address customer needs before problems arise, which improves satisfaction and reduce churn.

Marketing AI 103

Marketing AI Work Management Sitefinity Lead Ranking 103

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing AI 129

Marketing AI CMS Development Enterprise Management Industry CMS 129

Martech

JULY 2, 2025

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys. There are several reasons for this.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Analysis 68

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” ” Marketers are coming to dread this question even as executives are asking it more often. They also struggle to explain the real benefits of AI. This is because it’s not easy to measure the use of AI and its impact on results.

Marketing Automation Services 117

Marketing Automation Services Marketing AI Tools Work Management 117

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

Paid Search Agency 120

Paid Search Agency Marketing & Strategy Marketing Strategy Planning 120

Salesforce Marketing Cloud

APRIL 8, 2025

Everyone’s talking about agentic AI and its promise of transformative efficiency and unprecedented automation. Dont let confusion over agentic artificial intelligence (AI) lingo be a roadblock to adoption: This glossary will help you understand the basics so you can feel confident about your adoption strategy.

Marketing AI 95

Marketing AI Allocation Work Management Marketing Management 95

SEMrush

JULY 3, 2025

Create free account Semrush Blog Marketing Competitor Intelligence & Research SWOT Analysis: How to Do It, Examples, & Free Template Author: Alex Lindley 11 min read Jul 03, 2025 Contributors: Christine Skopec and Tushar Pol Table of contents What Is a SWOT Analysis? Why Is It Important to Do a SWOT Analysis?

SWOT 89

SWOT Analysis Template Examples 89

Salesforce Marketing Cloud

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. But email marketing has come a long way since the days of batch-and-blast strategies. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement. What you’ll learn What is personalized email marketing?

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. What is AI?

Marketing AI 141

Marketing AI Lead Ranking Work Management Lead Scoring 141

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Analytics 130

Analytics Ideal Customer Profiles Customer Satisfaction Touchpoints 130

Zoominfo

JANUARY 13, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know AI isnt a magic wand that can close deals for you.

Lead Ranking 130

Lead Ranking Lead Scoring Conversion Intent Signal 130

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing AI 140

Marketing AI Lead Ranking Paid Search Agency Marketing Management 140

Marketing Insider Group

AUGUST 14, 2023

Well, they do, and it’s called generative AI. Generative AI has the power to speed up the process and still produce top-notch content. In this post, we’re discussing why every marketer should be using Generative AI in 2023, and 7 specific ways you can start leveraging this technology. What Is Generative AI?

Marketing AI 246

Marketing AI Generation Marketing & Strategy Training 246

Oktopost

OCTOBER 20, 2024

How much would you pay to eavesdrop on your customers’ conversations? Social monitoring and listening enable a direct line to your customers’ interactions so you can understand what they think about your brand and others (without any real-life stalking needed). On Facebook alone, over 510,000 comments are posted every minute.

Customer Satisfaction 139

Customer Satisfaction Terms and Conditions Allocation Eye-Tracking 139

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. However, I soon realized that the true power of AI for entrepreneurs wasn't in accessing information but in how its capabilities could be applied across multiple use cases. AI has been my go-to in those moments. Its not one-size-fits-all.

Marketing AI 78

Marketing AI Work Management Marketing Management Budget Programs 78

Trade Press Services

JUNE 9, 2025

Artificial intelligence (AI)-driven chatbots have transformed the way B2B organizations interact with prospects and customers. These automated conversational agents use AI to interact with clients in real time. The chatbot market is expected to reach over $15 billion by 2028. Ease of scalability.

Enterprise Management 77

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 77

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started?

Marketing AI 94

Marketing AI Generation Planning Ad Building 94

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Disruptors. Scalability.

Lead Ranking 126

Lead Ranking Lead Scoring Marketing Automation Services Work Management 126

Salesforce Marketing Cloud

JUNE 17, 2025

With over a century of global automotive leadership, Ford recently embarked on a significant digital transformation in South America, focusing on delivering personalized, impactful customer experiences. Mulesoft: Build your foundation for actionable AI Connect your systems, workflows and APIs in one place.

Digital Transformation 94

Digital Transformation Marketing Management Customer Satisfaction Paid Search Agency 94

Zoominfo

JANUARY 30, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know that AI isnt a magic wand that can close deals for you.

Lead Ranking 130

Lead Ranking Lead Scoring Conversion Zoominfo 130

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing Budget 114

Marketing Budget Marketing Automation Services Allocation Work Management 114

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition.

Marketing Analytics Tools 240

Marketing Analytics Tools Enterprise Management Product Work Management 240

Act-On

SEPTEMBER 24, 2024

The marketing function has been evolving at a breakneck pace in recent years, especially in the B2B space. What worked just a few years ago may no longer pass muster as a mix of AI disruption, increased demands from boardrooms and investors, and changing buyer behaviors scramble the conventional wisdom for marketers everywhere.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Ranking 130

Hubspot

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. If your company is faced with this daunting task, adopting an AI pricing strategy could be your best way forward.

Marketing AI 72

Marketing AI Pricing Price Marketing & Strategy 72