Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Marketing AI 129

Marketing AI Work Management Marketing Management Paid Search Agency 129

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. It demands that marketing teams consistently have the right skills.

Marketing AI 123

Marketing AI Training Work Management Marketing Management 123

Salesforce Marketing Cloud

AUGUST 7, 2024

When a customer isn’t happy, businesses tend to scramble and try to turn things around. However, reactive marketing is like a Band-Aid. The way around this is to build customer loyalty with an “always on” marketing strategy. The way around this is to build customer loyalty with an “always on” marketing strategy.

Loyalty 105

Loyalty Lead Ranking Work Management Customer Satisfaction 105

CMSWire

JUNE 27, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. The Gist Friction blocks loyalty. AI won’t solve a broken journey. Customer journey mapping reveals where service breaks down.

Marketing AI 102

Marketing AI Sitefinity Digital Experience Platform Enterprise Management 102

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

Marketing AI 190

Marketing AI Customer Satisfaction Paid Search Agency Transparency 190

Vision Edge Marketing

JUNE 17, 2025

If your company is like many others, you believe customer experience (CX) has become a critical differentiator for businesses. In a study commissioned by Emplifi, 87% of companies stated they provide excellent CX, despite only 11% of customers agreeing with that statement. Analytics enable you to derive data-driven insights.

Differentiation 176

Differentiation Analytics Customer Satisfaction Touchpoints 176

CMSWire

JUNE 16, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Use AI for chatbots and repetitive CX tasks to reduce wait times and lower operational costs. Build loyalty with advanced tech.

Marketing AI 90

Marketing AI Enterprise Management Digital Asset Management Work Management 90

Salesforce Marketing Cloud

JANUARY 6, 2025

Youre up against larger companies, tight budgets, and a crowded market. However, artificial intelligence (AI) can help you overcome these challenges. With AI, youre paving the way for a smarter, more connected future. Streamline resource allocation with AI insights.

Marketing AI 111

Marketing AI Startups Allocation Customer Satisfaction 111

CMSWire

JUNE 12, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Predictive AI helps companies address customer needs before problems arise, which improves satisfaction and reduce churn.

Marketing AI 103

Marketing AI Work Management Sitefinity Lead Ranking 103

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing AI 129

Marketing AI CMS Development Enterprise Management Industry CMS 129

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

Loyalty 269

Loyalty Personalization Budget Programs Marketing Automation Services 269

CMSWire

JULY 3, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. The Gist Misaligned priorities stall AI. Most AI tools fail because they’re built without input from the people expected to use them.

Marketing AI 83

Marketing AI Sitefinity Enterprise Management CMS Development 83

CMSWire

JUNE 26, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. The Gist Personalization builds loyalty. Customers expect relevant experiences that reflect who they are and how they interact with your brand.

Loyalty 76

Loyalty Lead Ranking Lead Scoring Enterprise Management 76

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 328

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 328

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” ” Marketers are coming to dread this question even as executives are asking it more often. They also struggle to explain the real benefits of AI. This is because it’s not easy to measure the use of AI and its impact on results.

Marketing Automation Services 117

Marketing Automation Services Marketing AI Tools Work Management 117

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Analytics 130

Analytics Ideal Customer Profiles Customer Satisfaction Touchpoints 130

Salesforce Marketing Cloud

OCTOBER 29, 2024

CEOs across industries have embraced AI, imagining exponential growth, unprecedented productivity, and radical cost reductions. The misguided rush to train and deploy Large Language Models (LLMs)—fueled by industry hype and misconceptions that these models alone can solve all AI-related challenges—is a fundamental miscalculation.

Enterprise Management 145

Enterprise Management Work Management Marketing Management Lead Ranking 145

Salesforce Marketing Cloud

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. But email marketing has come a long way since the days of batch-and-blast strategies. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement. What you’ll learn What is personalized email marketing?

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Salesforce Marketing Cloud

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. Yet, AI outcomes directly depend on having the right input data.

Work Management 98

Work Management Marketing Management Budget Programs Generation 98

Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3

eCommerce 120

eCommerce Customer Satisfaction Marketing Management Loyalty 120

CMSWire

JULY 9, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Feedback Loops, Not Dashboards, Drive Real CX Insights Can AI-Generated Interfaces Replace Static UX? The Gist AI supports alignment.

Enterprise Management 74

Enterprise Management Marketing AI Digital Asset Management Sitefinity 74

Salesforce Marketing Cloud

JUNE 17, 2025

With over a century of global automotive leadership, Ford recently embarked on a significant digital transformation in South America, focusing on delivering personalized, impactful customer experiences. Mulesoft: Build your foundation for actionable AI Connect your systems, workflows and APIs in one place.

Digital Transformation 94

Digital Transformation Marketing Management Customer Satisfaction Paid Search Agency 94

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals.

Marketing Analytics Tools 103

Marketing Analytics Tools Enterprise Management Marketing AI Allocation 103

Televerde

SEPTEMBER 18, 2024

Business success is no longer just about providing good products and services—it requires delivering a seamless customer experience across every stage of the journey (from initial point of contact to retention) and every touchpoint (digital, analog, and in-person). In this guide, we’ll explore how to do it successfully.

Marketing AI 105

Marketing AI Marketing & Strategy Touchpoints Customer Satisfaction 105

Vision Edge Marketing

MAY 21, 2024

Gartner’s “Predicts 2024: How GenAI Will Reshape Tech Marketing” claims as GenAI (Generative AI) evolves, traditional search engine volumes are poised to undergo a remarkable shift. How can you use GenAI to improve customer-centricity? What measures provide insights the effectiveness of your efforts?

Enterprise Management 334

Enterprise Management Generation Lead Ranking User-Generated Content 334

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started?

Marketing AI 94

Marketing AI Generation Planning Ad Building 94

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. What is AI?

Marketing AI 141

Marketing AI Lead Ranking Work Management Lead Scoring 141

CMSWire

JUNE 30, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Customer experience improves when teams are aligned around long-term outcomes instead of siloed metrics. We've got you covered.

Loyalty 73

Loyalty Sitefinity Enterprise Management Digital Asset Management 73

Marketing Insider Group

MARCH 10, 2025

Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams. Data security remains a priority.

Enterprise Management 162

Enterprise Management Marketing Management CRM Service 162

Martech

FEBRUARY 7, 2025

Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing customer behaviors. So businesses are turning to AI to personalize interactions, boost satisfaction and improve efficiencyall while driving revenue. Only 15% said this about rewards and loyalty programs.

Budget Programs 92

Budget Programs Customer Satisfaction Loyalty ROI 92

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Work Management 99

Work Management Marketing Management Paid Search Agency Webinar Metrics 99

Martech

FEBRUARY 5, 2025

Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in AI capabilities and technologies. The importance of AI for businesses AI has become a cornerstone of innovation and efficiency in modern businesses.

Marketing AI 91

Marketing AI Ad Building Ethics Privacy 91

Martech

AUGUST 8, 2024

When it comes to outstanding customer experiences, face-to-face personalization works like magic. The science behind the magic Personalized attention inspires loyalty, higher spending and revenues. Marketers are already interacting with the deft and care of a personal shopper. Enable the Position-Less Marketer.

Positioning 117

Positioning Personalization Work Management Customer Satisfaction 117

Salesforce Marketing Cloud

APRIL 7, 2025

No matter how great your brand is, bad customer service can drive people away faster than you think. In fact, our research finds that 67% of customers feel frustrated when their issues arent resolved instantly. A customer might not always notice flawless service. Customers want to feel heard and valued.

Small Business Marketing 88

Small Business Marketing Marketing AI Work Management Marketing Management 88

Salesforce Marketing Cloud

NOVEMBER 26, 2024

If all of our marketing expectations became reality, it might look something like this: AI working efficiently, connecting with customers where and when they prefer to engage, or taking the tedious work out of your everyday tasks. The idea that marketers have to “unlock” AI can feel daunting.

Tips 105

Tips Practices Ad Frequency Paid Search Agency 105

Martech

NOVEMBER 25, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Zero-party data is a valuable asset for brands, as it consists of information that customers intentionally and proactively share. I am trained with MarTech content.

SMS 113

SMS Customer Satisfaction Best Practices Marketing AI 113

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Disruptors. Scalability.

Lead Ranking 126

Lead Ranking Lead Scoring Marketing Automation Services Work Management 126