Salesforce Marketing Cloud

AUGUST 19, 2024

Organizations are quick to adopt artificial intelligence (AI) for their automation, decision-making, customer support, and growth strategy needs. However, increased AI workloads come with important security and privacy considerations. Businesses can benefit from AI in a secure way with the Einstein 1 Platform.

Marketing AI 92

Marketing AI Efficiency Marketing Management Privacy 92

InsightSquared

AUGUST 14, 2019

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. Many of today’s forward-thinking companies have already begun using AI in their sales strategies.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals.

Marketing Analytics Tools 103

Marketing Analytics Tools Enterprise Management Marketing AI Allocation 103

Vision Edge Marketing

MAY 21, 2024

Gartner’s “Predicts 2024: How GenAI Will Reshape Tech Marketing” claims as GenAI (Generative AI) evolves, traditional search engine volumes are poised to undergo a remarkable shift. How can you use GenAI to improve customer-centricity? What measures provide insights the effectiveness of your efforts?

Enterprise Management 334

Enterprise Management Generation Lead Ranking User-Generated Content 334

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. What is AI?

Marketing AI 141

Marketing AI Lead Ranking Work Management Lead Scoring 141

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. However, I soon realized that the true power of AI for entrepreneurs wasn't in accessing information but in how its capabilities could be applied across multiple use cases. AI has been my go-to in those moments. Its not one-size-fits-all.

Marketing AI 78

Marketing AI Work Management Marketing Management Budget Programs 78

Marketing Insider Group

AUGUST 14, 2023

Well, they do, and it’s called generative AI. Generative AI has the power to speed up the process and still produce top-notch content. In this post, we’re discussing why every marketer should be using Generative AI in 2023, and 7 specific ways you can start leveraging this technology. What Is Generative AI?

Marketing AI 246

Marketing AI Generation Marketing & Strategy Training 246

Marketing Insider Group

FEBRUARY 5, 2025

Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. This technology can send follow-up emails and track leads, allowing your team to focus on jobs like building strong customer relationships.

Efficiency 167

Efficiency CRM Automation Marketing Automation Services 167

Heinz Marketing

APRIL 30, 2025

In this webinar , t hey delved into real-world applications, debunked prevalent myths, and shared strategies to harness AI effectively in sales development. The Necessity of AI in Modern Sales and Marketing Our discussion opened with a compelling statistic: 72% of high-performing sales teams leverage AI to enhance pipeline performance.

Marketing AI 71

Marketing AI Webinar Metrics Enterprise Management Lead Ranking 71

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Marketing Insider Group

MARCH 10, 2025

Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams. Data security remains a priority.

Enterprise Management 162

Enterprise Management Marketing Management CRM Service 162

Salesforce Marketing Cloud

APRIL 7, 2025

Salesforce partner Cloud23 is one of those companies that normally might not be able to justify a CRO, but theyre also among the earliest Salesforce AI and Agentforce adopters and experts. Fallon, the CRO for Cloud23, is an AI agent who serves in their C-suite. While others talk about AI, Cloud23 has an AI executive in its C-suite.

Lead Ranking 84

Lead Ranking Lead Scoring Ad Building Enterprise Management 84

Salesforce Marketing Cloud

MAY 12, 2025

Imagine a world where your business resolves customer issues before they even arise. Customers expect more than just reactive support; they crave anticipation and personalized attention. Around 73% of customers expect companies to understand their unique needs , and expectations are only growing. Sounds futuristic?

SMB 75

SMB Marketing AI Work Management Marketing Management 75

Sana Commerce

JULY 30, 2024

Customers expect personalized experiences, and outdated technology can quickly become a liability. Artificial intelligence (AI). While AI might sound like a futuristic concept, it’s already transforming the way businesses sell. It’s time to turn AI from a buzzword into a bottom-line booster.

Marketing AI 52

Marketing AI Lead Ranking Generation B2B 52

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. But we also wanted to learn more about how other marketing experts are using AI.

Marketing AI 98

Marketing AI Paid Search Agency Marketing Budget Marketing Budget Creation 98

Salesforce Marketing Cloud

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! Put yourself in the shoes of your customers for a moment.

Service 105

Service Customer Satisfaction Allocation Word of Mouth 105

Outgrow

APRIL 29, 2025

7 Best AI Marketing Tools in 2025: Revolutionizing Your Marketing Strategy The marketing environment has experienced a significant upheaval as AI systems are now doing tasks that formerly required entire teams. In 2025, these potential AI marketing tools will be crucial for maintaining competitiveness.

Budget Programs 52

Budget Programs Marketing & Strategy Marketing Strategy Tools 52

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. What about the customer experience?

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Orange Owl Blog

MAY 10, 2025

This advanced form of artificial intelligence is rapidly gaining traction in B2B marketing, offering solutions to some of the industry’s most challenging problemslong sales cycles, intricate customer journeys, and the need for hyper-personalized engagement. This is the future that Agentic AI is building.

Marketing AI 52

Marketing AI Sales Management B2B Marketing Lead Ranking 52

Salesforce Marketing Cloud

SEPTEMBER 10, 2024

How can AI help me? Whether they are willing to admit it or not, that’s the burning question many B2B marketers have in their minds. B2B marketers are under constant pressure to deliver more with less. While traditional marketing tactics still hold value, this increasing complexity demands innovative B2B marketing solutions.

Work Management 59

Work Management Marketing Management B2B Marketing Lead Ranking 59

Martech

JUNE 27, 2022

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.”

Marketing AI 133

Marketing AI Lead Ranking Paid Search Agency Work Management 133

Orange Owl Blog

APRIL 7, 2025

B2B Marketing The Role of AI in B2B Marketing: A Comprehensive Overview Vivek Goel April 7, 2025 Share : Table of Contents Introduction The AI in B2B Marketing landscape has undergone a profound transformation with the integration of Artificial Intelligence (AI).

Marketing AI 52

Marketing AI Lead Ranking Enterprise Management B2B Marketing 52

Salesforce Marketing Cloud

FEBRUARY 14, 2025

The answer lies in hyper-personalization, a strategy that uses AI , data analysis , and business intelligence to deliver experiences that feel uniquely tailored to each individual. But hyper-personalization isnt just about adding a customers name to an email. Watch the video What is hyper-personalization?

Personalization 98

Personalization Paid Search Agency Business Customer Satisfaction 98

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. AI makes an impact.

Marketing Analytics Tools 146

Marketing Analytics Tools Marketing AI Lead Ranking Research 146

sagefrog

JUNE 24, 2025

In 2025, HubSpot has doubled down on its mission: to be AI-first, deeply integrated, and team-aligned. From AI-powered content tools to predictive insights, smarter automation, and cleaner CRM data, HubSpot’s latest improvements are designed to help teams work faster, collaborate better, and grow smarter. Meanwhile, Campaigns 2.0

Hubspot 59

Hubspot Paid Search Agency Enterprise Management Marketing Proposals 59

Modern B2B

NOVEMBER 22, 2024

Unlocking Personalisation at Scale In B2B marketing, strong relationships matter. AI in B2B marketing solves this by analysing vast amounts of behavioural data to deliver custom-tailored experiences—automatically. Example: Imagine a prospective customer who downloads an industry report from your website.

B2B Marketing 52

B2B Marketing Account Based Marketing Paid Search Agency B2B 52

Salesforce Marketing Cloud

APRIL 15, 2025

But with unexpected delays, last-minute cancellations, and fluctuating customer demands, keeping schedules efficient is easier said than done. To achieve this, you need to balance multiple factors technician availability, skills required, travel time, task urgency, customer expectations, and much more. The challenge?

Work Management 98

Work Management Allocation Service Tools 98

Salesforce Marketing Cloud

FEBRUARY 26, 2025

Keeping up is tough with customer expectations, managing sales, marketing, and day-to-day operations, it can feel like juggling balls of fire on a unicycle. Overall, automation creates a smoother experience for your customers, keeping them coming back for more. There are countless benefits derived from it.

Marketing AI 52

Marketing AI Small Business Marketing Marketing Automation Services Automation 52

Salesforce Marketing Cloud

MARCH 20, 2025

Many businesses are already using artificial intelligence (AI) to improve efficiency and customer relationships, while others are still unsure where to start. This gap — known as the AI divide — highlights the difference between businesses using AI to grow and those relying on outdated methods.

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Dynamic Role of AI in B2B Content Marketing Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Content Marketing is becoming increasingly vital as businesses strive to produce high-quality content at scale, personalize customer interactions, and drive measurable results.

Marketing AI 52

Marketing AI Top of Funnel B2B Marketing Lead Ranking 52

Martech

MAY 22, 2024

In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results.

Marketing AI 129

Marketing AI Optimization Campaigns Marketing Automation Services 129

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Strategic Role of AI in B2B ABM (Account-Based Marketing) Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Account-Based Marketing (ABM) is reshaping how businesses identify, target, and engage high-value accounts with precision and personalization.

Account Based Marketing 52

Account Based Marketing Marketing AI ABM Ideal Customer Profiles 52

Orange Owl Blog

APRIL 3, 2025

B2B Marketing The Powerful Role of AI in B2B Event Marketing Vivek Goel April 3, 2025 Share : Table of Contents Introduction The Role of AI in B2B Event Marketing is becoming increasingly crucial as businesses look for innovative ways to enhance event experiences and drive better engagement.

Marketing AI 52

Marketing AI Event Marketing B2B Marketing Planning 52

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. Its AI assistant, ZoomInfo Copilot, interprets this information to guide reps on who to reach out to, when to connect, and how to tailor outreach. Seamless.AI

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Single Grain

APRIL 29, 2025

In less than two years, the cost of using advanced AI has plummeted by a staggering 280 times from $20.00 per million tokens, according to Stanford HAI’s AI Index Report. For marketers, this isn’t just an interesting technological developmentit’s a revolution that’s reshaping what’s possible.

Paid Content 52

Paid Content Cost Paid Search Agency Advertising Agencies 52

Sword and the Script | B2B

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. That alone will 10X your marketing.

Statistics 68

Statistics Work Management B2B Thought Leadership Marketing AI 68

Salesforce Marketing Cloud

MARCH 7, 2025

With over 60 million visits a year, customers rely on it for everything from troubleshooting to developer support. Salesforce saw an opportunity to enhance the customer experience by integrating AI into customer success. Today, AI plays a critical role in transforming key customer success metrics for CX leaders.

Digital Asset Management 59

Digital Asset Management Ideal Customer Profiles Work Management Lead Ranking 59