Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Analytics 131

Analytics Ideal Customer Profiles Customer Satisfaction Touchpoints 131

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. What is AI?

Marketing AI 141

Marketing AI Lead Ranking Work Management Lead Scoring 141

Trade Press Services

JUNE 9, 2025

Artificial intelligence (AI)-driven chatbots have transformed the way B2B organizations interact with prospects and customers. These automated conversational agents use AI to interact with clients in real time. The chatbot market is expected to reach over $15 billion by 2028. Ease of scalability.

Enterprise Management 77

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 77

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing AI 140

Marketing AI Lead Ranking Paid Search Agency Marketing Management 140

SmartBrief - Marketing

JULY 25, 2024

One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. But use caution.

Tactics 122

Tactics Ideal Customer Profiles Privacy Policies Ad Building 122

Heinz Marketing

APRIL 30, 2025

In this webinar , t hey delved into real-world applications, debunked prevalent myths, and shared strategies to harness AI effectively in sales development. The Necessity of AI in Modern Sales and Marketing Our discussion opened with a compelling statistic: 72% of high-performing sales teams leverage AI to enhance pipeline performance.

Marketing AI 71

Marketing AI Webinar Metrics Enterprise Management Lead Ranking 71

Hubspot

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. If your company is faced with this daunting task, adopting an AI pricing strategy could be your best way forward.

Marketing AI 72

Marketing AI Price Pricing Marketing & Strategy 72

Contently

OCTOBER 29, 2024

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste?

User-Generated Content 150

User-Generated Content Paid Content Generation Branding 150

Content Standard

JULY 16, 2024

How do you, as a marketer, gain the trust of your customers in a society that is rife with misinformation and misbelief? For marketers, understanding this psychological state is crucial. Instead, he advocates for marketing approaches that help build resilience and reduce stress.

Customer Satisfaction 93

Customer Satisfaction Transparency Trust Marketing Differentiation 93

Salesforce Marketing Cloud

DECEMBER 18, 2024

The adoption of artificial intelligence (AI) in business isnt just a technological trend in the digital economy. In fact, 94% of enterprise executives say AI transformation is critical to their success. However, only 11% of companies that begin implementing AI fully integrate due to technical and organizational barriers.

Marketing AI 59

Marketing AI Enterprise Management Ethics Work Management 59

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Generate This is of particular interest to marketers.

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

Martech

DECEMBER 11, 2024

Modern customer journeys are no longer linear or predictable. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions.

Ethics 116

Ethics Customer Satisfaction Transparency Loyalty 116

Bluetext

NOVEMBER 1, 2024

As the marketing landscape continues to evolve at a breakneck pace, businesses must look ahead to stay competitive in the years to come. From AI-driven personalization to sustainability in brand messaging , the future of marketing will be shaped by innovation, agility, and a deep understanding of consumer preferences.

Marketing AI 47

Marketing AI Marketing & Strategy Marketing Strategy Ethics 47

Bluetext

JANUARY 1, 2025

As the marketing landscape continues to evolve at a rapid pace, staying ahead of the curve is essential for B2B brands looking to remain competitive. From AI-driven strategies to immersive technologies, these innovations offer unprecedented opportunities to build stronger relationships, enhance personalization, and drive measurable results.

Marketing AI 49

Marketing AI Trends B2B Marketing Marketing Automation Services 49

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Dynamic Role of AI in B2B Content Marketing Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Content Marketing is becoming increasingly vital as businesses strive to produce high-quality content at scale, personalize customer interactions, and drive measurable results.

Marketing AI 52

Marketing AI Top of Funnel B2B Marketing Lead Ranking 52

Orange Owl Blog

MAY 10, 2025

This advanced form of artificial intelligence is rapidly gaining traction in B2B marketing, offering solutions to some of the industry’s most challenging problemslong sales cycles, intricate customer journeys, and the need for hyper-personalized engagement. This is the future that Agentic AI is building.

Marketing AI 52

Marketing AI Sales Management B2B Marketing Lead Ranking 52

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort.

Ideal Customer Profiles 102

Ideal Customer Profiles Lead Ranking Work Management Cross-Selling 102

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. It’s customized just for you.

Work Management 307

Work Management Lead Ranking Marketing Management Training 307

Single Grain

APRIL 29, 2025

In less than two years, the cost of using advanced AI has plummeted by a staggering 280 times from $20.00 per million tokens, according to Stanford HAI’s AI Index Report. For marketers, this isn’t just an interesting technological developmentit’s a revolution that’s reshaping what’s possible.

Paid Content 52

Paid Content Cost Paid Search Agency Advertising Agencies 52

Valasys

JULY 3, 2025

As businesses strive to keep employees motivated and engaged, AI-powered corporate rewards are becoming a game changer. These AI-driven solutions go beyond traditional rewards, offering tailored experiences that match individual preferences and performance. Let’s dive into the future of employee rewards with AI.

Work Management 52

Work Management Ethics Marketing Management Paid Search Agency 52

Martech

MAY 22, 2024

In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results.

Marketing AI 130

Marketing AI Optimization Campaigns Marketing Automation Services 130

Orange Owl Blog

APRIL 3, 2025

B2B Marketing The Powerful Role of AI in B2B Event Marketing Vivek Goel April 3, 2025 Share : Table of Contents Introduction The Role of AI in B2B Event Marketing is becoming increasingly crucial as businesses look for innovative ways to enhance event experiences and drive better engagement.

Marketing AI 52

Marketing AI Event Marketing B2B Marketing Planning 52

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands.

Marketing AI 116

Marketing AI Planning Work Management Paid Search Agency 116

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

Loyalty 269

Loyalty Personalization Budget Programs Marketing Automation Services 269

Valasys

JUNE 25, 2025

In recent years, AI voice technology has revolutionized the way humans interact with machines. As artificial intelligence (AI), natural language processing (NLP), and machine learning (ML) continue to advance, voice-driven interfaces are becoming more intuitive, efficient, and pervasive.

Marketing AI 40

Marketing AI Ethics Privacy Customer Satisfaction 40

SocialPilot

MAY 26, 2025

These reviews have become a crucial part of a businesss reputation, with 75% of all customers checking them out before making a decision. A solid stack of Google reviews makes your business look approachable, trustworthy, and worth a customers time. But lets face it: getting those reviews takes time and effort. Lets dive in!

Ethics 52

Ethics Buy Google SMS 52

Salesforce Marketing Cloud

APRIL 10, 2023

The rise of generative artificial intelligence (AI) has captured minds and imaginations at an astonishingly fast pace. Here, we’ll share some of our best AI learning content on Trailhead , Salesforce’s free online learning platform, to help you get the skills you need. The time to start investing in learning is now.

Marketing AI 98

Marketing AI Ethics Customer Satisfaction Barriers 98

New North

JULY 25, 2024

It’s definitely possible with Account-Based Marketing (ABM) — especially compared to other channels that cast a wider net. Some B2B marketers will say ABM is just “good marketing.” What Is Account-Based Marketing (ABM)? Sounds too good to be true?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Allocation Marketing AI 52

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 103

Marketing AI Work Management Marketing Budget Marketing Management 103

Orange Owl Blog

DECEMBER 16, 2024

B2B Marketing Unlock Top 10 Social Media Marketing Predictions and Trends for 2025 Vivek Goel December 16, 2024 Share : Table of Contents Introduction As 2025 approaches, the importance of social media in B2B marketing strategies continues to expand, driven by evolving technologies and changing user behaviors.

Social Media 52

Social Media Social Marketing Trends Paid Search Agency 52

Salesforce Marketing Cloud

JANUARY 2, 2024

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” Artificial intelligence isn’t new. What is new, though, is how accessible AI is.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Salesforce Marketing Cloud

FEBRUARY 3, 2025

Customers are the heart of every startup or small and medium-sized business (SMB). But keeping up with what your customers want can often feel overwhelming. Thats why you need customer tracking for your startup or growing business. Its a way to know your customers better so you can meet their needs.

Marketing AI 52

Marketing AI SMB Startups Marketing Automation Services 52

Salesforce Marketing Cloud

JUNE 8, 2023

This generative AI glossary will be updated regularly. Does it seem like everyone around you is casually tossing around terms like “generative AI,” “large language models,” or “deep learning”? Let’s dive into the world of generative AI! Each term is defined based on how it impacts both your customers and your team.

Marketing AI 98

Marketing AI Generation Work Management Ethics 98

ClickZ

MAY 25, 2023

Now that we can rapidly track, gather, and analyze data, AI emerges as a key tool to make adjustments to the experiences we design in real-time. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Branding Brand Identity Ethics 122

Martech Advisor

DECEMBER 6, 2019

Customer service is defined as the interaction between a customer and a representative of the organization. This article throws light on the benefits and advantages of good customer service, types and best practices along with satisfaction metrics. What is Customer Service? 7 Common Types of Customer Service.

Customer Satisfaction 91

Customer Satisfaction Lead Ranking Service Practices 91

SocialPilot

FEBRUARY 23, 2025

For customers, your business is only as good as the reviews they find online. Jeff Bezos, Founder of Amazon With the rise of review platforms like Google Business Profile, Yelp, and Facebook, reviews are now one of the most influential factors in customer decision-making. Lets begin with What Is Review Marketing? Heres how: 1.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Marketing & Strategy 63

Hubspot

SEPTEMBER 17, 2024

Let’s face it: AI isn’t going anywhere. In fact, when it comes to the big wide world of sales, folks seem to be getting nice and cozy with the idea of using AI for all things sales-related. However, the big question remains: Is AI truly th e future of sales coaching? Table of Contents: What is AI Sales Coaching?

Marketing AI 41

Marketing AI Ethics Work Management Privacy 41