Sprout Social

APRIL 18, 2017

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

Social Media 101

Social Media Rules Automation Media 101

Webbiquity

MAY 6, 2020

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs.

Enterprise Management 206

Enterprise Management Work Management Marketing Management Multi-Channel 206

Martech

MAY 23, 2024

It also helps marketers deliver personalized experiences that really grab customers’ attention. Content needs to be a constant promotion and distribution game rather than a frequency of publishing one-and-done approach. Before, if you wanted to podcast through HubSpot, you had to juggle third-party tools and RSS feeds.

Marketing AI 107

Marketing AI Budget Programs Thought Leadership Landing Pages 107

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

Social Media 162

Social Media Media Viral Marketing Skype 162

Sprout Social

DECEMBER 27, 2016

Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. It is important to note that there is no shortcut of value in social media marketing.

Social Media 73

Social Media Optimization Media RSS 73

seo.co

FEBRUARY 15, 2022

A terrific instrument for gaining and retaining customers. There are also plugins to integrate your social media efforts into your blogging. Preparing your blog for RSS. RSS is one feature that every newbie blogger should take advantage of for better exposure. Most blogging platforms have a built-in RSS feature.

Paid Content 117

Paid Content Traffic RSS Blogger 117

RebelMouse

NOVEMBER 19, 2023

However, MSN is not typically easy for publishers to access. RebelMouse publishers such as Brit + Co (msn.com) and GZERO Media (msn.com) as seen below started appearing on the platform only a few months ago. GZERO Media's MSN profile. Recommended topics and publishers in MSN My Channels.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Content Standard

JANUARY 25, 2018

Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Paid Search Agency Media Skype 132

Contently

FEBRUARY 12, 2024

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. The best email newsletters launch a new content offering to reach new audiences For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

Newsletter 78

Newsletter Email Marketing Work Management Content Marketing 78

Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. What is Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. How am I doing this?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. As the bit.ly

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing.

B to B 80

B to B Social Media Media Thought Leadership 80

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

seo.co

JANUARY 31, 2023

Others may need to be outsourced , but your building links team should include: Project manager Outreach process reps Outreach manager Writers Editor Publishers If you’re looking to hire writers , I suggest ProBlogger’s premium job listing. Some of these people may work directly for you. This reminds you to personally follow up.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Content Marketing Institute

DECEMBER 7, 2018

The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc. Other features include a web form builder, social media marketing, and hot lead alerts. Social media promotion: Zapier.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Only B2B

APRIL 19, 2018

Your website traffic could suddenly look like this – For those of you who do not know what content syndication is, it is a process of re-publishing your content on third-party sites (who have a large following, for example, The Huffington Post or TNW etc). Linkedin Publisher. Bookmarking websites, RSS, and others.

RSS 88

RSS Public Relations Demand Generation Agencies Custom Publishing 88

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Your custom paper is updated daily and easy to share. twebevent.

Social Media 100

Social Media Tools Buzz Media 100

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. One of the most effective approaches to building trust is through analyzing statistics published elsewhere. Image: Brafton ).

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Contently

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Don’t just publish a digest. Keep topics personal and relatable.

Newsletter 119

Newsletter Service Best Practices Budget Programs 119

Scoop.it

JANUARY 10, 2023

This is especially true when you’re busy enough trying to scale other aspects of your business, like customer acquisition or product development. Instead, you can use curated content through email marketing to nurture your relationships with potential customers and keep your business top-of-mind. The two types of content curation.

Curation 79

Curation Newsletter Content Deliverability 79

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. Bloggers over-hype RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Sharpspring

AUGUST 25, 2020

Internal marketing focuses on the employees, while external marketing emphasizes customers. Between the two types of marketing automation, the purpose of internal marketing is to empower and motivate employees to work better as a team for the benefit of the customers. Customer Relationship Management Automation.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation Work Management 62

Convince & Convert

NOVEMBER 19, 2014

For months, I published new (and helpful) content on my blog, and emailed it to those subscribers. But, your blog doesn’t exist to convert customers (at least not yet) it’s there to build trust. Marketers like to think of their blog as a funnel that instantly turns blog readers into paying customers. Phase 5: Customer.

Trust Marketing 161

Trust Marketing Inbound Marketing Top of Funnel Marketing Funnels 161

Scoop.it

APRIL 6, 2021

are dedicated to automating the curation process, it’s important to use your own knowledge of your customers and your ability to identify quality content to find winning formulas. The campaign creates a social proof of Coca-Cola products where huge volumes of customers were suddenly sharing their advocacy of the brand simply by joining in.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Convince & Convert

JUNE 10, 2014

You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost. You’ll use these keywords in your article content and social media posts to attract visitors (both customers and partners) to your website.

Advertising Agencies 167

Advertising Agencies PageRank Process Content Marketing 167

KoMarketing Associates

NOVEMBER 12, 2015

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. Cross-links to key content marketing assets and social media profiles. In all cases , we recommend adding cross-links to social media profiles, blog and company-specific RSS feeds, and newsletter subscriptions.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Sharpspring

NOVEMBER 10, 2022

Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. But keep in mind that your existing team knows your existing customers best, so they will relate to their needs and align their content to their personas much easier than anyone from outside. Action item.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Scoop.it

MARCH 18, 2021

For them, broad categories might be content marketing, social media, project management, and email marketing. Here are four easy ways to surface the best content on any topic that matters to you and add it to your content hubs quickly and efficiently using the ‘Publish’ button in all of them. You can add: RSS feeds.

Process 53

Process Optimization Curation RSS 53