Remove Custom Publishing Remove RSS Remove Social Media Remove Web 2.0
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Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. How am I doing this?

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? He specializes in Web 2.0

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. The answer is NOT always social media/community - that would be another warning sign if it was. Lots of diverse versions of this.

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what's your marketing approach?

The Effective Marketer

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100
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Marketing Content That Sells

The Effective Marketer

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customerscustomers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.