Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? So, show them the money.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 331

Marketing Analytics Tools Content Marketing Work Management Marketing Management 331

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing wins ROI.

Advertising Agencies 321

Advertising Agencies Advertisements Advertising Paid Search Agency 321

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 214

Marketing Budget Work Management Marketing Management Marketing Budget Creation 214

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016.

Social Media 118

Social Media Traffic Top of Funnel Media 118

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Lead Ranking 238

Lead Ranking Planning B2B Thought Leadership Lead Scoring 238

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works.

Content Marketing 255

Content Marketing Brand Identity Branding Marketing Agencies 2 255

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. It also helps marketers deliver personalized experiences that really grab customers’ attention. Outside of these marketing circles, the greater trends support this as well.

Marketing AI 113

Marketing AI Budget Programs Thought Leadership Landing Pages 113

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 359

Planning Top of Funnel Marketing & Strategy Paid Search Agency 359

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Key Takeaways.

Planning 266

Planning Lead Scoring Lead Ranking Gartner 266

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. Build a Content Strategy. Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Content marketing agencies offer numerous benefits.

Marketing Agencies 2 356

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 356

Marketing Insider Group

NOVEMBER 16, 2020

Marketers today all struggle with the challenge to show ROI. That’s why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before. Retargeting isn’t new in marketing. Smart Social Media Content Distribution.

Marketing AI 305

Marketing AI A/B testing Tools Lead Scoring 305

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. But we can’t take traffic to the CFO.

Marketing Budget 281

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 281

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 101

Press Distribution PR Public Relations 101

Bluetext

MARCH 31, 2023

While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”. Can a More Robust Press Release Strategy Drive Website Traffic? However, this is an antiquated approach that needs to be re-examined.

Press 42

Press Traffic Marketing Websites Public Relations 42

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. Unfortunately, this is what most people think marketing is all about.

Paid Content 355

Paid Content ROI Paid Search Agency Media 355

Marketing Insider Group

JUNE 23, 2020

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. As the IoT continues to grow, we as marketers need to identify the opportunities that arise and take maximum advantage of them. The Internet of Things and Marketing.

Internet Marketing 361

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 361

Marketing Insider Group

SEPTEMBER 11, 2015

The fundamental core of successful content marketing programs is, well, creating great content. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The tricky part is that there are many different types of paid distribution methods at various price points.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing? Why marketers should care about content marketing.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

DivvyHQ

MARCH 5, 2020

If you publish it, they will come. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. This is certainly not the case these days. Need some pointers? Read on.

Distribution 106

Distribution Content Content Marketing Effectiveness 106

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Vision Edge Marketing

APRIL 5, 2022

How Content Marketing and Thought Leadership are Related . Thought leadership , on the other hand, is a specific type of content that recognizes and addresses challenges and pain points of a specific target market. Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Hubspot

JUNE 30, 2021

Well, the answer might lie in a practice known as lead distribution. Here, we'll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support it. Lead distribution plays on those trends.

Distribution 72

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 72

ClearVoice

JUNE 4, 2024

It’s no secret that both organic and paid marketing strategies each have their advantages. Organic Vs. Paid: The Breakdown Let’s go through the differences to see which is right for your content marketing strategy. Cost Both organic and paid marketing have direct and indirect costs. Beneficial for time-sensitive campaigns.

Comparison 52

Comparison Organization Ad Exchange Demographics 52

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Trade Press Services

MAY 20, 2024

Successful businesses know that understanding the needs of their customers and prospects is a top priority. When it comes to marketing communications, this means reaching out to target audiences across various channels. Website Metrics When it comes to B2B marketing, website metrics are a core measure of success.

Business 97

Business Click Rate Conversion Rate Budget Programs 97

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

RebelMouse

DECEMBER 17, 2020

In today's competitive digital environment, acquiring customers is half the battle. In a world full of options, customer retention and repeat engagement is worth its weight in gold. It's estimated that just a 2% increase in customer retention is the. same to profits as cutting costs by 10%. Why Do Push Notifications Matter?

Loyalty 52

Loyalty Traffic Industry CMS Ad Building 52

RebelMouse

DECEMBER 17, 2020

In today's competitive digital environment, acquiring customers is half the battle. In a world full of options, customer retention and repeat engagement is worth its weight in gold. It's estimated that just a 2% increase in customer retention is the same to profits as cutting costs by 10%. Why Do Push Notifications Matter?

Loyalty 52

Loyalty Traffic Industry CMS Ad Building 52

Contently

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . How Contently Built a Customer-Centric Content Strategy for Xerox.

Case Study 196

Case Study Case Studies Studies Brand Identity 196

ClearVoice

MAY 14, 2024

Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. Only 73% of marketers have a content marketing strategy in palace. 55% of businesses use graphic design to communicate better with customers.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Contently

MARCH 30, 2020

Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The vast majority of advertising and marketing is fleeting.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218