Leading Results Rambings

OCTOBER 2, 2013

What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads. Here are five mini-marketing recipes that you use to get more leverage from all those nice things your customers say about you: 1: Use the testimonial in a blog post. Then tag the video like crazy.

Lead Scoring 58

Lead Scoring Lead Ranking Generation Public Relations 58

markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ardath, thanks for the tag. Ardath, thanks for the tag. " Let me see. " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe writes one of the most popular content marketing blogs in the world. Get Customers. Joe Pulizzi.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

JULY 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here’s a story you may not know… I’ll give you a hint: before there was “voice of the customer” there was “voice of the people.”

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Nineteen percent actually publish their own blog while 29% comment on blogs.

Spending 120

Spending Media Mobile Advertising Forrester 120

Anything Goes Marketing

MAY 1, 2007

For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. This may require dedicated or partially dedicated resources that seek out customers and industry experts for these podcasts. It's best to help direct the conversation by providing the tools to do so.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Convince & Convert

MARCH 4, 2016

If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Customer survey data, statistics from sales reports, and information about industry trends can all be used as sources to corroborate your infographic. Switch Angles. Facts and Statistics.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Get your copy of The New Rules of Marketing & PR on Amazon. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Online Marketing Institute

NOVEMBER 16, 2012

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. SEO Paid Search Search Marketing. This column was originally published on Oct. Advanced Email Marketing. Email Marketing.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Their write up is quite glowing (aw-shucks) and its fun to be recognized.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Ambal's Amusings

NOVEMBER 12, 2009

Casey Hibbard's book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Get Customers. Over the past decade, she has created and managed nearly 500 customer stories for dozens of companies, including Level 3, USA.NET, Jobfox, Qwest, Great-West Healthcare, Vocus and Verio.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. Get Customers.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. it to ensure that it is relevant to the customer.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Build an ideal customer profile – Focus your energy on leads that best fit your ideal customer profile. Would they refer you to other people?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Use tagged URLs. Use tagged URLs. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Cultivate your leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Ambal's Amusings

APRIL 29, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Genius.com’s Connected Marketer – Remember, marketing departments acting as publishers? Get Customers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

markempa

APRIL 19, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

SEPTEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Download "What Sales Really Needs From Marketing" If you like what you read, you should check out Jills book ( Selling To Big Companies ) too.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. The High-Tech Direct Marketing Handbook.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Ambal's Amusings

DECEMBER 17, 2009

Laura Patterson's book Marketing Metrics in Action. Get Customers. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

NOVEMBER 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What are the issues that marketers are facing in event marketing? What are some tips to improve event marketing?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Why not use the same common sense when fishing for people?”

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Convince & Convert

FEBRUARY 15, 2010

Today, most companies have separate email marketing and social media departments, and they need to merge (or at least cooperate fully) to eliminate the unfocused, tone-deaf message conflicts that are all-too-common today. Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Ambal's Amusings

SEPTEMBER 10, 2009

Get Customers. Steve Slaunwhite’s Cracking the Case Study Market. LinkedIn Group – Success-Story Marketing Group. Over the past decade, she has created and managed nearly 500 customer stories for dozens of companies, including Level 3, USA.NET, Jobfox, Qwest, Great-West Healthcare, Vocus and Verio.

Case Studies 100

Case Studies Case Study Studies Work Management 100

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Continue reading at ClickZ: The Difference Between ROI and Marketing Accountability. The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market I hope you can make it. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

WebMarketCentral

SEPTEMBER 2, 2009

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The confusion stems from where social media fits in the marketing mix. Social Tagging Web Marketing.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

markempa

JULY 28, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is why communication and cooperation between sales and marketing is so important.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It will definitely help you better budget, forecast, and benchmark your marketing results.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Ambal's Amusings

OCTOBER 15, 2009

Laura Patterson's book Marketing Metrics in Action. Get Customers. Velocity's The B2B Content Marketing Workbook. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Get Content. Ardath Albee. Brian Carroll.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How many leads have turned into customers? What are the names of prospects who became customers?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

MLT Creative

DECEMBER 9, 2010

Here are 11 predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing, lead generation and conversion, complex sales cycles, marketing agency services, enterprise software and customer relationship management who were nice enough to respond.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Forums and discussion groups date back to the late 1960s and have been a staple of customer support for technology companies for 30 years.

Communities 50

Communities B2B Work Management Marketing Management 50