Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Intellimize creates and optimizes landing pages.

Marketing AI 99

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 99

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. It uses artificial intelligence, machine learning, computer science, and linguistics to process and analyze written or spoken language and convert it into data.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Top Rank Marketing

SEPTEMBER 1, 2023

percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 The Conversation U.S.

Paid Content 115

Paid Content B2B Marketing B2B Planning 115

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 107

Analytics Enterprise Management Work Management Business 107

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Unbounce

MARCH 30, 2023

And of course, the invention of artificial intelligence. AI is totally reshaping how we work, how we create, how we communicate—and it’s getting more and more accessible each day. That’s true for marketers, too. Some marketers are already using AI to create more customized campaigns. ChatGPT, anyone?

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers.

Generation 97

Generation Psychographics Content User-Generated Content 97

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 112

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 112

Valasys

JUNE 6, 2024

Introduction: In today’s fast-paced advertising landscape, the emergence of programmatic advertising has heralded a new era of marketing innovation. With its ability to automate and optimize ad buying processes, programmatic advertising has swiftly become a cornerstone of digital marketing strategies worldwide.

Marketing AI 40

Marketing AI Allocation Advertisements Advertising 40

Tiecas

JUNE 4, 2024

Effective content marketing is essential for staying ahead of the competition in the manufacturing industry. However, 62% of manufacturing content marketers struggle with creating content that appeals to different stages of the buyer’s journey (Source: Content Marketing Institute ). Where is AI most beneficial?

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Valasys

DECEMBER 23, 2019

The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. Think of this, customers want to be spoken of within a conversational tone.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Litmus

MAY 18, 2022

More emails mean more competition in the inbox, making it harder for marketers to catch their audience’s attention. That’s why 55% of marketers are making personalization a priority, especially for their email program. 9 in 10 marketers believe personalization is imperative to overall business strategy. One way to stand out?

Marketing AI 102

Marketing AI Email Marketing Personalization Planning 102

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. Sounds like a marketer’s dream, right? This includes processes like post-scheduling, handling customer interactions, and producing analytical reports.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

ClearVoice

AUGUST 14, 2023

Today, ad campaigns run across multiple content marketing channels. Artificial intelligence (AI) tools drive sales strategies. Given these advances, can credit unions and community banks still produce content that markets themselves effectively? AI makes it easier to do this. Absolutely.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Anyword

JUNE 13, 2022

Every marketer, publisher, and copywriter experiences hiccups and roadblocks from time to time in their campaigns. A lot of creating top-notch marketing copy requires guesswork, trial and error, and timely A/B testing. This is where AI writers come into play. Step One: Recognize Your Goal. Increased subscriptions?

Copywriting 72

Copywriting Planning Landing Pages Paid Search Agency 72

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. This is different from first-party data, which is collected directly from a company's own customers or website visitors. Leveraging OpenAI and Google Vertex AI, we have become expert AI integrators.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. This is different from first-party data, which is collected directly from a company's own customers or website visitors. Leveraging OpenAI and Google Vertex AI, we have become expert AI integrators.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106

ClearVoice

SEPTEMBER 22, 2023

The hunger from customers is palpable, their thirst for knowledge insatiable. The Top 5 Financial Content Ideas for 2024 Get inspiration from these financial content ideas to help take your marketing strategy to the next level. AI-based personalized content 90% of loan and mortgage customers start their journey with an online search.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Marketing Automation Services 103

Marketing Automation Services Marketing Automation Enterprise Management Automation 103

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Creating a content calendar that outlines the mix of formats, themes and publishing schedule.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

B2B Marketing 92

B2B Marketing Linkedin B2B Social Marketing 92

Martech

DECEMBER 6, 2023

Although Google refuted the claims, it has since acknowledged the need for improvements and customer satisfaction, leading to the introduction of the ability to exclude the SPN from all campaign types. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. New capabilities.

Opt-out 108

Opt-out Advertising Agencies Advertisements Advertising 108

Scoop.it

MAY 30, 2024

Image Source ) Research done by The Institute of Customer Service in 2022 found that 81% of users consider trust a very important factor when deciding to use an organization. 95% are likely to remain customers of a brand they trust. The formula here’s simple: Brand trust = conversions = happy customers who keep coming back.

Curation 92

Curation Copyright Paid Search Agency Content 92

Marketing Insider Group

FEBRUARY 24, 2021

With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. Most users care about how brands treat customers and the world. W3C published the first standards in 1999. Leverage AI for Next-Generation Accessibility. AI not only works for the user but also for you.

CMS Development 277

CMS Development Barriers Act-On User-Generated Content 277

SmartBug Media

MAY 11, 2021

No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. What has changed over the years are the strategies you implement at every stage of the email marketing process. Word-of-mouth marketing grabs people’s attention and encourages engagement.

Marketing AI 59

Marketing AI Email Marketing Marketing Strategy Marketing & Strategy 59

Valasys

JANUARY 21, 2020

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

AUGUST 16, 2019

Customer Relationship Management (CRM) is an approach by which a company manages its interactions with the existing & potential customers. Modern CRMs analyze customers’ data based on their research methodologies on the web, as well as based on their past buying behaviors.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Martech

DECEMBER 4, 2023

I am the first generative AI chatbot for marketing technology professionals. It allows advertisers to reach specific segments of users based on their demographics, interests, behaviors, or purchase history. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base.

Advertisements 97

Advertisements Advertising Ideal Customer Profiles Privacy 97

QuanticMind

JANUARY 9, 2019

AI vs. Machine Learning — it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. Artificial Intelligence is a broad concept with many applications and machine learning is just one part of it. Defining Artificial Intelligence. Weak AI and Strong AI.

Marketing AI 40

Marketing AI SEM Lead Ranking Classified Ads 40

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Contently

AUGUST 17, 2017

Successful content marketers have to use the same thinking—seeing the critical details in what most people perceive to be the background. It’s important to keep in mind that defining your competitors can be tricky when it comes to publishing. Of course all the competitors in the AI space want to talk about AI.

Marketing AI 165

Marketing AI Content Cross-Selling Ideal Customer Profiles 165