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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Buffer Social ). Buffer Social ).

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33 Stats On The Future of Content Marketing

Marketing Insider Group

Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. 65% of marketers say they use Instagram as part of their brand’s social strategy.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

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The power of brand advocacy and its uses

Sprout Social

Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. More and more people are turning to social media to research products and services. Studies show that the vast majority of people will trust recommendations from people they know. It increases trust.

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Why You Should Reshare Your Social Media Content

KoMarketing Associates

The thought behind social media resharing is that the more content you are putting out (without overwhelming your audience), the more chances you get to gain brand visibility when your users are online. Take a look at your social media and website traffic stats to get a better view of when you should be sharing more content online.

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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity

but this simple-yet-useful infographic Jim Dougherty passes along is worth keeping handy for ideas, such as types of text in social media (questions, quotes, tips, fill-in-the-blanks, or testimonials). The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today.