SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Attend Generation X, Y and Z summits, networking and learning events.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Salesforce Marketing Cloud

JANUARY 8, 2024

But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalization. AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Those days are over.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Scoop.it

AUGUST 11, 2022

Brand loyalty is incredibly valuable, but it’s also a bit nebulous. It’s hard to define, it’s hard to measure, and it’s definitely hard to achieve, even with the best content curation strategy on your side. The Value of Customer Loyalty. Let’s start by taking a look at the value of customer loyalty.

Brand Identity 83

Brand Identity Branding Loyalty Curation 83

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Memorable customer service builds loyalty among your consumers and makes you stand out from competition. Lead generation. Find Your Niche. Set Competitive Pricing. Impressions.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Salesforce Marketing Cloud

NOVEMBER 30, 2023

At least 79% of smartphone users have bought something using their mobile device in the last six months. Mobile commerce apps: These apps let users research and buy products from their devices without the need for an internet browser. QR codes can be implemented just about anywhere, and they can help you quickly generate sales.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

SmartBug Media

JUNE 13, 2023

Product promotions often thrive on subtlety. User-Friendly Tools and Interface From inventory management to customer communication, Shopify’s interface allows business owners to effortlessly configure a digital storefront. Live Video Instagram’s relatively new video feature allows users to stream and post live videos in real time.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

SocialPilot

JANUARY 21, 2024

They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. Whether it’s promoting summer specials in tropical destinations or highlighting winter retreats in mountainous regions, your content should reflect the rhythm of the seasons.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Zoominfo

DECEMBER 18, 2019

Brands have morphed into feelings—feelings of trust, recognition, loyalty, and familiarity. The ease of creating personalized news feeds, customized social media dashboards, and curated internet experiences means that it’s harder than ever to reach consumers with the one-size-fits-all marketing tactics of the past.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Sprout Social

JANUARY 12, 2022

Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. Earn long-term brand loyalty. Employee advocacy. 1000% recommend.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. Digital product development also generates by-products. Curate and analyze data to showcase your in-depth understanding of your industry.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

TrustRadius Marketing

OCTOBER 27, 2022

For a small business, features like apps, loyalty programs, contact centers, or live chat may be the icing on the cake. Promoting Customer Loyalty. In many cases, this means establishing and maintaining a customer loyalty program. Better benefits mean incentives for loyal customers, and this will increase brand loyalty.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Zoominfo

JANUARY 27, 2019

But, marketers can take a more active approach to generate positive buzz. When you send review requests, alternate between these channels so you can generate a more comprehensive collection of reviews across the web. Leverage user-generated content. Leverage user-generated content. Encourage online reviews.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Scoop.it

DECEMBER 22, 2020

The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions. Some content is intended to promote the visibility of your brand, introducing it to new people and raising awareness among your customers. 4. Sufficient length.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

Oktopost

MAY 12, 2021

Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty. For B2B companies, earning loyalty from your brand community can win you repeat business and generate a pipeline of trusted referrals. Look at Starbucks’ customer loyalty rewards program.

Communities 121

Communities Ad Building Brand Identity Branding 121

RebelMouse

OCTOBER 9, 2023

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. An Apple News algorithm offers these suggestions based on readers' interests and preferences (curated by Apple's editors). Apple News is among our top traffic sources.”

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Sharpspring

DECEMBER 9, 2022

billion monthly users worldwide in 2022, which is remarkable since its launch just 6 years ago. Contrary to public belief, those users aren’t only from younger generations. TikTok may skew younger, but older generations have eagerly joined the platform. Users want to see clever, creative, and interactive content.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Salesforce Marketing Cloud

AUGUST 29, 2023

If you’re still on the fence, take some time to learn more about what AI and generative AI technology can do to improve the brand experience for your customers. Focus on your customers Generative AI is changing the way marketers work. This approach not only strengthens the bond but also generates organic brand advocacy.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. Ultimately, the primary purpose of conversational marketing is to improve and enhance the overall user experience with a feedback-driven approach that fosters greater loyalty and higher engagement.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Valasys

JUNE 2, 2023

Rental Marketplaces : Embracing the sharing economy, rental marketplaces empower users to rent out or find items for temporary use, be it vacation homes, equipment, or vehicles. Fuse reliable payment gateways and robust encryption protocols to safeguard user data and transactions, instilling unwavering trust in your users.

Peer-to-peer 52

Peer-to-peer Ad Building Work Management Planning 52

Sprout Social

APRIL 4, 2023

With it you can extend your reach, find new audiences, generate leads and find top talent all while amplifying brand awareness. Their user generated content (UGC) is considered to be much more authentic than brand messaging. They post positive content about your brand simply because they love what you offer.

Brand Identity 129

Brand Identity Branding Word of Mouth Social Media 129

SmartBug Media

AUGUST 28, 2020

Sell your SaaS with proper service promotion. Content marketing is key when it comes to building your brand, attracting website traffic, and generating qualified leads. Spotify , for instance, is an app in which users can enjoy their favorite music via genres, playlists, and discovery on a computer or mobile device.

Software 119

Software Lead Ranking Paid Search Agency Planning 119

seo.co

FEBRUARY 16, 2021

The way businesses build their brand, and promotional campaigns changed for good in 2020 as a global pandemic drastically changed everything. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. The same old methods won’t work any longer.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

RebelMouse

OCTOBER 9, 2023

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. An Apple News algorithm offers these suggestions based on readers' interests and preferences (curated by Apple's editors). Apple News is among our top traffic sources.”

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Sprout Social

JUNE 23, 2021

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. Create a sense of community through user-generated content. Perhaps one of the best ways to ensure that your happy customers stick around is by rewarding their loyalty. You’re invited. ??. Picking their brains.

Work Management 126

Work Management Webinar Metrics Effectiveness Marketing & Strategy 126

Scoop.it

JANUARY 26, 2023

The sales funnel has three main parts: Top of the funnel Middle of the funnel Bottom of the funnel Source The top of the funnel, where most of your leads are generated, is composed of people who either have no clue you exist or are just now finding out about your brand. This stage is the one in which you build brand awareness.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

CoSchedule

SEPTEMBER 2, 2022

To improve the effectiveness of your marketing efforts, consider fostering customer loyalty with a renewed retention strategy. Retention marketing is the process of marketing to your existing customers to generate repeat purchases, increase lifetime value, and maintain a long-term relationship. table of contents]. Advocacy Programs.

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

Sprout Social

MAY 10, 2022

The company takes advantage of user-generated content and almost every video on the page features a small business making a product or offering a service. The announcements gained thousands of Retweets, along with quote Tweets from popular Twitter users, comedians and several major brands. The gag was even mentioned on SNL.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Marketing Insider Group

NOVEMBER 18, 2020

Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies. Create Visual Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Heinz Marketing

FEBRUARY 18, 2020

Most of us willingly sign up for promotional emails when we subscribe to a mailing list in exchange for a coupon, or check that box in the online shopping cart during checkout. 59% of B2B marketers say email is their most effective channel for generating revenue (Boostmedical). billion (Statista).

Email Marketing 99

Email Marketing Classified Ads CAN-SPAM Gartner 99

Scoop.it

SEPTEMBER 7, 2021

Even though email has been around for decades, people still underestimate its power to promote a brand. It also results in building more social exposure since you’re now curating content on multiple platforms simultaneously. . billion monthly active users as of the first quarter of 2021.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. Getting users to actually interact and not just scroll by your post is what determines real engagement. This is done by regramming Instagram content to show off users promoting your product.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Curation User-Generated Content 93

Huptech Web

MARCH 2, 2023

By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty. Businesses can also generate engaging content that resonates with their target audiences, leading to higher conversions.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Optinmonster

OCTOBER 24, 2022

Others may start to tune out promotional messages that start too early, so use moderation and past sales data when planning your Black Friday marketing strategy. How to promote your Black Friday deals. Promoting local and small businesses. Gift Card Promotions. Black Friday Promotion Ideas. Gift Guides.

Paid Content 58

Paid Content Planning Marketing Budget Paid Search Agency 58

Scoop.it

OCTOBER 28, 2021

Today the internet has become a prime means to promote your business and capture a broader market base. Every social media user is increasing with each passing day; the number of social media users in 2018 was 3.196 million , which increased by 9% and reached around 3.48 billion active social media users. billion in 2025.

Social Media 52

Social Media Media Social Networks Curation 52

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. The Instagram Explore page is the network’s source for real-time content curation. What is the Instagram Explore Page?

User-Generated Content 95

User-Generated Content Tagging Cross-Selling Social Media 95