Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too! An effective way to boost engagement on LinkedIn is by creating posts that feature real data. View the post on LinkedIn.

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. LinkedIn is the social media platform many companies choose for creating and sharing business-related content. Understanding Your LinkedIn Audience.

Linkedin 52

Linkedin Paid Search Agency Content Statistics 52

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. This act of finding good content and sharing it is known as content curation. But…isn’t promoting your own content akin to talking about yourself? Which Works Best, Curation or Creation?

Curation 166

Curation Research Sample Click Rate 166

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Curate and promote user-generated content via branded hashtags.

Social Media 145

Social Media Social Marketing Media Curation 145

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Try not to over promote.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Convince & Convert

NOVEMBER 7, 2013

In celebration of reaching 300,000 followers on LinkedIn , L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” The campaign lives on a dedicated microsite, [link] , where users are asked to synch their LinkedIn profile to participate. After all, isn’t that part of the reason we’re all on LinkedIn?

Communities 139

Communities Linkedin Microsite Social Media 139

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’. Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Marketing Insider Group

MARCH 29, 2012

It’s simply a more effective way of marketing than trying to interrupt, promote, cajole and convince. Curator: Someone who searches, finds and filters the best content on a topic or topics from multiple sources providing a service to your audience. But first, we need to speak with a common understanding with our business colleagues.

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. Instagram Guides Instagram Guides are a curation of published posts featured separately on your profile. Place Guides: Curate a guide using posts with specific geotags.

Social Media 101

Social Media Features Media Curation 101

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

The Lead Agency

JUNE 2, 2019

However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for brands to look for other channels to promote their products and services. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Creator Mode & Influencer Opportunities.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Biznology

AUGUST 30, 2017

Why not make your LinkedIn or Quora comments do double-duty? Not only does this make the content richer for your readers, but you may also have additional promotional opportunities. Here’s a rant I originally posted on LinkedIn that I repurposed on my blog (and yes, being able to repurpose a rant feels great).

SME 174

SME Webinar Metrics Curation Copywriting 174

Animalz blog

MARCH 21, 2024

It doesn’t matter how brilliant your insights are if you don’t have the brand pull or promotional engine to get eyes on your content. By curating valuable insights on audience research and delivering them to over 40,000 subscribers twice a month, they’ve built a loyal following that looks to them for advice and expertise.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Sprout Social

JUNE 30, 2021

While feeds are carefully curated, social media stories tend to be more spontaneous. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks. LinkedIn Stories. Even the business networking platform LinkedIn also has their own version of stories available at the top of their apps.

Social Media 137

Social Media Media Curation Twitter 137

ClickZ

JULY 21, 2023

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Retailers like Walmart and Target held promotion events alongside Amazon Prime Day, with their events spanning seven and four days, respectively.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Commenting on Tweets, Facebook posts or even LinkedIn posts makes individual customers feel seen and that their needs and successes are important. Low engagement is a common issue for B2B marketers.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Navigate the Channel

JUNE 19, 2023

Stay ahead of the curve by curating and creating diverse content that resonates with your followers. Curate and Construct Your Content We think of this as the three Cs and the center (another C!) You need content, so you must create it and you must curate it. Whew, we just gave you back the gift of time.)

Social Media 65

Social Media Media Curation Content 65

SocialPilot

DECEMBER 6, 2023

Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter. Most likely the first thing you’ll find is your LinkedIn page but make sure that there’s nothing else damaging that appears. But it doesn’t always have to be in person.

Personalization 89

Personalization Brand Identity Branding Tips 89

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. Here’s what you can do beyond self-promotion. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. From discount offers to content, curate every experience for an individual audience.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? Content Promotion Tools. For many marketers, it is a monumental task to promote all the content they create.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

SocialPilot

JANUARY 21, 2024

Whether it’s promoting summer specials in tropical destinations or highlighting winter retreats in mountainous regions, your content should reflect the rhythm of the seasons. Promote Special Offers : Facebook is a great platform to promote special offers, discounts, or packages. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Martech

FEBRUARY 8, 2024

Social media If your target audience is on LinkedIn and follows your founder, why shouldn’t they share your new piece of BOFU content? You could even create a series of posts that promote your content and offer valuable insights or tips. You can also use email marketing to promote your lead magnets and other conversion-focused content.

Top of Funnel 122

Top of Funnel SEO B2B Paid Search Agency 122

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. That said, CMI/MarketingProfs did ask what PAID methods of content promotion were most effective.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Buffer

JANUARY 23, 2023

But this year, the writer will be shifting his focus from Twitter to LinkedIn. Jack wrote about this move recently in his newsletter for the Morning Brew, where he discussed how despite getting his start on Twitter, he feels that LinkedIn is a better place for his content.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Heinz Marketing

FEBRUARY 16, 2023

Unlike other social media platforms like LinkedIn, TikTok does not allow pages to create a “landing page” outside of the profile page. For example, B2B companies can’t use TikTok to promote their products and services with specific call-to-action buttons or create pages that are more tailored to their audience.

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

Scoop.it

FEBRUARY 2, 2022

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts. to discover and curate content, as well as how to organize it.

Distribution 52

Distribution Curation Content Newsletter 52

Scoop.it

JANUARY 14, 2021

Self-promotion is good. Find the best content to curate. First off, content curation is a vital piece of the puzzle. To succeed in the content curation game, the content must be original — there is no middle ground here. to curate and share content. Find social communities and curate content.

Social Media 71

Social Media Media Curation Content 71

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Here are some tips for building a customer-first strategy that promotes long-term growth: Prioritize Customer Retention. Find Your Niche. Set Competitive Pricing. Update Calls To Action.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Vision Edge Marketing

APRIL 19, 2022

As a result, for years, I’ve positioned myself in LinkedIn as a data-vangelist (DV). . The DataLeaders, avolunteer organization that promotes all issues with data, has drafted a Manifesto. My career started in marketing. There, I learned the value of data and why it was so important in my work. Start with these these 5 steps. .

Marketing AI 206

Marketing AI Work Management Marketing Management Paid Search Agency 206

Scoop.it

APRIL 19, 2022

If you provide genuine help and advice over a sustained period, neither the members nor the moderators will likely mind if you do some occasional promotion. Engage on LinkedIn. LinkedIn is a platform many businesses overlook and don’t properly understand. Leverage Curated Content. Work with Influencers.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

Convert

JANUARY 16, 2023

A good direct-response copywriter will also share their insights about your promotion or offerings. Nowadays, anyone can make polished Instagram or LinkedIn profiles, calling themselves experts. I have found LinkedIn to be the best place where you can find reliable DR copywriters. Abe Breuer , CEO, VIP To Go.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Trade Press Services

JANUARY 15, 2024

Mistake #4: Becoming an Echo Chamber This can come in the form of being overly self-promotional , but it can also take the form of focusing solely on branded content. Mistake #5: Ignoring New Features Platforms like Facebook, Instagram, YouTube and LinkedIn have been around for years and tout millions of users.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Oktopost

JANUARY 2, 2023

For example, your team members should have updated, professional, and complete profiles on popular channels like LinkedIn and Twitter. The 6-3-1 rule is pretty simple: Share six curated external pieces of content that are relevant to your industry. Share one promotional piece of content. Why do we follow that rule?

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

Seismic

OCTOBER 18, 2023

According to LinkedIn , employee advocacy is effective because an average employee network has ten times as many connections as a company has followers. Simply asking your colleagues to post on LinkedIn three times a week won’t turn into sales right away. That’s where employee advocacy comes into play.

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59

Content Standard

APRIL 7, 2016

There’s some great content to be found on LinkedIn—unique perspectives and insights come from sources like Bill Gates, Richard Branson, and James Altucher. But this star-power at the top misrepresents the bulk of LinkedIn’s published work, which is crowdsourced from its non-celebrity user base.

Linkedin 42

Linkedin B2B Thought Leadership Paid Search Agency Lead Scoring 42