Hubspot

MARCH 21, 2017

More than half of consumers feel ads are insulting to their intelligence, according to research by HubSpot and AdBlock Plus. Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 76

Content Standard

JANUARY 29, 2015

Podcasts offer peer perspective and insights that help me contextualize industry news and trends. You can learn a lot from being in a room with a speaker and just communicating face-to-face with peers. The ever-evolving digital ecosystem poses a hefty but thrilling challenge to marketers. Buddy Scalera, @MarketingBuddy.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Hubspot

JULY 19, 2018

So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Get inspired with hand-curated TED Talks, learn about the latest in real estate regulation, and find out how to grow your business on this comprehensive blog. Pick five of your favorites and commit to following them each week. Happy reading!

Lead Scoring 91

Lead Scoring Lead Ranking Peer-to-peer Curation 91

EveryoneSocial

OCTOBER 17, 2018

The concept is very similar to that of inbound marketing , which HubSpot pioneered back in 2006: the goal is to improve overall sales and marketing efficiency by building more substantive relationships with target audiences. Social Selling Defined, Why It Matters, & Much More. What is Social Selling? it’s often misunderstood.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Hubspot

MARCH 30, 2020

When you visit Twitch, you'll see a screen very similar to this: The homepage is curated based on previous activity, so though this screen is covered with gaming content, streamers don't have a limit on what they produce. Eventually, my interest in the simulation game led me to find a community of others who feel the same way.

Brand Identity 96

Brand Identity Branding Broadcasting Paid Search Agency 96

Marketing Insider Group

JANUARY 10, 2022

Marketing conferences are also perfect opportunities to network with peers in the industry and stay inspired throughout the year by learning about new ideas. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry.

Marketing AI 303

Marketing AI Enterprise Management Peer-to-peer Best Practices 303

Hubspot

DECEMBER 20, 2018

We’ve curated this list of our favorite podcasting themes to help you share your content on your site and make lasting connections with your fans. Over one-third of Americans between the ages of 25-54 listen to podcasts every month. The 15 Best WordPress Themes for Podcasters in 2019. Key Takeaways: “Latest show” section for new content.

Best Practices 93

Best Practices Merchandising Template Peer-to-peer 93

Hubspot

FEBRUARY 1, 2017

Since the late 90s, how many websites have transformed into something completely different from what they originally set out to be? As it turns out, many of our most beloved destination sites -- some of which we frequently write about and are essential to marketers -- were borderline unrecognizable when they first launched. What were they then?

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Hubspot

FEBRUARY 12, 2018

Ferriss interviews TED curator Chris Anderson, Facebook co-founder Dustin Moskovitz, tennis champion Maria Sharapova, and more to learn simple, tactical ways to 10x results, get unstuck, and even reinvent yourself. One of the bits of advice we hear most from sales pros and entrepreneurs on the Sales Blog is, “ You’ve got to be reading.”

Best Practices 90

Best Practices Business Peer-to-peer Lead Ranking 90

MKT1

OCTOBER 24, 2023

We’re in the midst of annual planning season, aka the time of year where many teams spend a whole bunch of time planning and then never look at those plans again. As I began writing this newsletter, I realized this is a 2 parter. As I began writing this newsletter, I realized this is a 2 parter.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

MKT1

AUGUST 7, 2023

I can only accept registrants who meet these criteria since we do peer feedback during the course. Highly-curated, extra-relevant sponsors (really though) This is our 1st newsletter with sponsors and we’re trying to do this a bit differently than other newsletters. Stop making it so hard. reach out to them.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Hubspot

JANUARY 17, 2017

This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook. Medium has done a remarkable job with editorial curation and a loyal readership has followed, with a lot of this being driven by mobile. Follow the publication to keep abreast of the best ideas in brand storytelling.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Hubspot

APRIL 15, 2016

Content marketing presents two great challenges: Feeding the content beast and successfully using it to develop a trusting relationship with your prospects. Your students can help your inbound strategy meet both challenges. In fact, your students are one of your school's greatest natural resources for inbound marketing content. Don't have any?

Peer-to-peer 28

Peer-to-peer Word of Mouth Urgency Marketing Social Media 28

Marketing Insider Group

AUGUST 16, 2021

We’ve curated 9 awesome ebook examples that demonstrate how brands can not only offer downloadable content, but make it convert like crazy. Is your inbox full of ebooks and other downloads you swore you needed but never read? Quick Takeaways. Ebooks should clearly identify their target audience and learning outcomes. Image Source.

Examples 361

Examples Work Management Marketing Management Peer-to-peer 361

Hubspot

APRIL 27, 2015

For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled. The annual research includes serious insight into challenges, successes, and methodologies that are taking hold in the industry, as well as some honest truths about what your more effective peers are doing differently.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Is your 2020 calendar already filling up? I’ll also be speaking at a number of these events.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. Market pulse was tougher to discern.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

SmartBug Media

NOVEMBER 16, 2022

Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate with their peers before ever speaking to a sales or marketing person. The B2B marketing landscape has changed dramatically over the past few years. The answer: inbound marketing. An Inbound Marketing Refresher. Collaborate with Influencers.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Hubspot

AUGUST 19, 2014

Or, “No one is grading you on your performance.” ” Lovely sentiments. But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Content Analysis Tools. Atomic Reach. ClearVoice.

Budget Programs 28

Budget Programs Tools Peer-to-peer Outreach 28

Hubspot

JUNE 25, 2015

I played around with Growthverse as soon as it was released and found it to be a really well visualized map of carefully curated marketing technology resources. When you're looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it? Image Credit: Radius.

Work Management 28

Work Management Marketing Management Marketing Automation Services Mobile Advertising 28

Hubspot

NOVEMBER 18, 2015

Writer's block is a comforting lie we tell ourselves so we can stop writing and go do other, more pleasurable things," said Beth Dunn , HubSpot's UX writer and editor. "If But every marketer should be able to write -- and, more importantly, every marketer can write. The 31 Best Tools for Improving Your Writing. 1) Daily Page. 2) 750 Words.

Tools 28

Tools Best Practices Template Peer-to-peer 28

Hubspot

OCTOBER 10, 2012

You’ve heard so much about inbound marketing and the need to produce content that I’m guessing you’re probably blogging, curating, aggregating, and filtering all manner of content. So why not engage them to do just that? But how do you actually do it? 1) Create a One-Question Testimonial. 2) Host a Video Appreciation Party.

Communities 28

Communities Peer-to-peer Generation Skype 28

Hubspot

AUGUST 12, 2015

People ages 18 to 34 will perk up when hearing or reading words that could have come from the mouths of their peers, as these messages warrant comfort and trust. People ages 18 to 34 will perk up when hearing or reading words that could have come from the mouths of their peers, as these messages warrant comfort and trust.

Tips 28

Tips Paid Search Agency Peer-to-peer Youtube 28

Sprout Social

AUGUST 14, 2023

Together these solutions offer three distinct benefits that will help scale your strategy and expand your social presence: Identify and distribute content that resonates most Employee advocacy is more than just curation—you need to know what content is resonating with employees and how their connections are engaging with it.

Tools 72

Tools Enterprise Management Curation Peer-to-peer 72

Hubspot

OCTOBER 7, 2013

How do I become one that peers in my industry would look to for advice and opinions? 3) Curate Content (When It Makes Sense). There’s no shortage of people curating content these days. Still, that doesn’t mean all the content they create is top-notch, compelling, valuable content. Habits of Successful Content Creators.

Peer-to-peer 28

Peer-to-peer Content Curation Network Marketing 28

Hubspot

FEBRUARY 25, 2016

They can seek peer advice and interact with brands before making purchase decisions. They can seek peer advice and interact with brands before making purchase decisions. Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Newsflash: The golden era has come to an end.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Hubspot

JULY 22, 2020

Last month, the HubSpot app partner ecosystem passed a notable milestone in our platform journey : we officially welcomed the 500th app to our App Marketplace. App #500 was FaleMais VoiP , a popular virtual calling platform headquartered in Brazil that now integrates with the HubSpot CRM.

Work Management 101

Work Management Marketing Management SMS Peer-to-peer 101

Hubspot

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software.

Enterprise Management 75

Enterprise Management Work Management Marketing Automation Services Marketing Management 75

Hubspot

MAY 12, 2022

Everyone who's active online has some sort of personal brand established. Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. Unaware of your personal brand? Take a few seconds to Google yourself. There’s no denying the benefits of branding.

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Inbox Insight

APRIL 5, 2019

One main obstacle identified was the neglect to factor all the different members of the decision making unit (DMU) into your B2B marketing segmentation strategy. The Harvard Business Review estimates that “ the number of people involved in B2B solutions purchases has climbed from an average of 5.4 two years ago to 6.8 Decision Maker. Influencer.

Work Management 70

Work Management Peer-to-peer Marketing Management B2B Thought Leadership 70

Scoop.it

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. And that’s just one statistic. In this article, we talk about building a content strategy for your small business that brings consistent results over time.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Marketing Insider Group

MARCH 4, 2020

As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article. Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. A centralized content team can help overcome challenges. The result?

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. What grew out of necessity is quickly turning into a benefit, with new ways to connect and explore with people around the globe. What is a Virtual Conference and How Does it Work? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Hubspot

OCTOBER 29, 2019

Research shows that top-performing sales reps, who close deals 51% more than their peers , consider social networking platforms "very important" to their success. Sales leaders who'd rather be ahead of the curve than chasing it would be smart to start systematizing the practice in their sales forces. The Power of Social Selling.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

Hubspot

JUNE 12, 2017

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. Janessa Lantz , HubSpot Senior Marketing Manager. But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. Takeaway for Marketers.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Magisto

NOVEMBER 4, 2019

92% of customers trust a peer or friend over advertising and 88% percent of customers research online before making a purchase. See our tips below on ways you can source inspiration and curate content to work smarter, not harder. In this blog we will cover: Dates you need to know. Tips on types of content. Ways to source inspiration.

Peer-to-peer 61

Peer-to-peer Content Template Social Media 61

Hubspot

MARCH 18, 2018

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. Janessa Lantz , HubSpot Senior Marketing Manager. But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78