Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Convert

APRIL 12, 2021

Instead of spending months discussing possible web design changes and doing nothing, take action on it and test it, freeing up your team to focus on other things. You run a simple split test with 2 identical copies of a web page and then track the results across those 2 identical pages. Crazy, right?

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Single Grain

MARCH 28, 2022

You probably already have a list of about one hundred different metrics that you could use to track and measure the success of your content strategy. However, if you try tracking too many metrics, you’ll either: Feel overwhelmed and give up before you get started and ultimately track nothing. New to content strategies?

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Single Grain

DECEMBER 8, 2023

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). B2B Focused : LinkedIn is particularly effective for B2B marketing due to its professional user base.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? Metrics You Must Track.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Single Grain

MAY 6, 2021

An SEO report is essential for the following reasons: Your clients can track the efforts that you or your team are making to improve the organic performance of their website. Ranking reports are a great way to keep an eye on competitors so that you can make proactive changes on the website before the rankings decline sharply.

Template 145

Template SEO Lead Scoring Lead Ranking 145

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Valasys

MAY 5, 2020

Defining and measuring the top SEO KPIs for your business is of utmost importance, as they can be used by the marketing team to measure the websites’ organic search results, including the analysis of the top-performing pages, top-performing keywords and areas of your websites that can be optimized for searches.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Hubspot

OCTOBER 24, 2012

Or maybe you manage a marketing team, and SEO has always been one of those things you wish you had time for but decided to outsource instead. Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. As a marketer, just don’t do it.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. CTR, long-tail keywords.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

MAY 31, 2023

In this post, we’ll go over seven often overlooked features of Google Ads that can help pivot a middling account into a thriving, powerful lead generator for your brand. Your optimization score is like having a bird’s eye view of the entire health of your ad account at a single point in time. Let’s get to it!

Paid Search Agency 52

Paid Search Agency Google Ads Lead Scoring 52

Moz

MARCH 1, 2019

Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Be specific: Don’t let vague industry marketing jargon water down your goals. In Google Analytics, you can set up goals to measure how well your site accomplishes its objectives. Search traffic.

SEO 49

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 49

Convert

AUGUST 30, 2022

Top Shopify Metrics To Track in A/B Tests And What They Mean. While the metrics you should track depend on your hypothesis, here are some metrics from Shopify that you should consider keeping tabs on. You can also track new customers, returning customers, referral channel (SEO, social media, direct, or email) and sales by location.

Lead Ranking 52

Lead Ranking Lead Scoring Conversion Rate Click Rate 52

Single Grain

OCTOBER 28, 2019

In the modern marketing era, there is no place for “winging it”. If you aren't measuring something, how can you manage and improve it? It's time to find out which 9 lead-generation metrics you should be tracking and, more importantly, how you can leverage these data insights to grow your business. 1) Click-Through Rate (CTR).

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Single Grain

JANUARY 11, 2024

This comprehensive guide delves into the art and science of PPC optimization, offering invaluable insights for marketers looking to elevate their ad performance. Effective keyword management helps in reducing wasted spend and increasing the relevance of your ads to your target audience. Regular review and adjustments are necessary.

PPC 52

PPC Cost Per Click Paid Search Agency Optimization 52

Single Grain

MARCH 6, 2020

This is particularly true considering that 57% of B2B marketers have named SEO as their most powerful lead generator, and 72% have named content marketing as their most effective SEO tactic. Knowing exactly which posts have been getting less click-throughs will help you increase your organic CTR opportunities.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Single Grain

JULY 15, 2021

You actually can figure out (more or less) what great content looks like in the all-seeing eyes of Google by analyzing the top results for the keyword or topic that you’re targeting. As with most things in digital marketing, you’re going to need a tool in order to scale this process. What Is SurferSEO? What Is Clearscope?

SERP 52

SERP Lead Scoring Lead Ranking SEO 52

Outgrow

APRIL 12, 2021

Marketers often tend to copy the most popular CRO strategies that have proven to deliver for other businesses. So, you should track and analyze your micro conversions before anything else. Tools like Google Analytics, Adobe Analytics , etc. Click-through rate (CTR). But, they fail. Wondering how? Click maps.

Conversion Rate 52

Conversion Rate Multivariate analysis Process Optimization 52

Convert

MAY 19, 2021

They try to replicate their competitors’ designs with placeholder shots and stock photos, without any strategy as to why and how to best use their image. If you’ve been around marketing and CRO for a while, you might think of image optimization as improving your image loading speed. The problem? What Is Image Optimization?

Conversion Rate 59

Conversion Rate Paid Content Conversion Tips 59

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities. Project Manager.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. As far as leads generated, 40% of the marketers we surveyed generate more than 30 percent of their leads from old blog posts.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Convert

SEPTEMBER 8, 2021

With an A/B test , we test a single variation page vs the original control design. For example, we could have a heap of headline ideas and are not sure which will work. Here you can see our old home page design and our new one that gets more lift. The test will run and tell you which variation of that ad gets the highest CTR.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. tracking accuracy got all messed up. Your flyer has a stunning, stop-to-admire design — it looks like something Beeple made. But with a charming voice and brilliant design, you’re able to get 1,000 people to take your flyers. “PPC is dead.”. PPC is dying.”.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Brandpoint

JUNE 24, 2021

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2. It will also help you plan and budget your marketing costs. CMI: Content Marketing Institute.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Optinmonster

NOVEMBER 30, 2023

Elements such as page loading speed, design, user experience, content, copy, or even type fonts contribute to making your website engaging. Signing Up to Your Email List Most brands these days design their website as a way to grow their email audience. This will let you create targeted marketing campaigns and improve customer count.

Marketing Websites 95

Marketing Websites eCommerce Trigger Marketing Click Rate 95

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Examples: Salesforce.com, Google.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

The ABM Agency

APRIL 30, 2023

Reading Time: 12 minutes As a marketing professional, understanding the nuances of account-based marketing vs. inbound marketing is crucial for developing effective strategies in the B2B SaaS sector. What is the difference between account-based marketing and traditional marketing?

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Single Grain

FEBRUARY 23, 2024

In this article, I’ll walk you through the critical elements of a high-converting PPC landing page, design and UX best practices, optimization strategies, and the iterative process of analyzing and refining your pages for maximum effectiveness. Well-designed landing pages can significantly increase conversion rates.

Landing Pages 52

Landing Pages PPC Paid Search Agency Click Rate 52

Single Grain

NOVEMBER 20, 2020

More than 90% of businesses use content marketing to connect with audiences and about 4.4 Google applies several filters with the help of its ranking algorithm to present only the most relevant and authoritative result to the searchers. Google Analytics for Content Marketing: How to Track and Improve Your ROI.

Optimization 145

Optimization Lead Scoring Lead Ranking Content 145

Single Grain

MARCH 6, 2023

In this article, we’ll go over how to check the traffic your website is getting, what entails high or low site traffic, 14 ways to increase it, and which platforms are best for tracking it accurately. Get My Free Marketing Plan How Is Website Traffic Monitored? TABLE OF CONTENTS: ↓ What Is Website Traffic?

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

seo.co

OCTOBER 4, 2020

Social media marketing can’t increase your rankings directly, but it can have a massive bearing on secondary ranking factors. Ordinarily, search crawlers will track down and index every page of your website, but you can change this based on instructions you give those crawlers in what’s known as the robots.txt file of your site.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145