Hubspot

OCTOBER 2, 2018

According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy. Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet). What’s CTR?

Marketing Analytics Tools 101

Marketing Analytics Tools Google CTR Domain 101

seo.co

NOVEMBER 18, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. What Is Google Search Console? Impression.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Orange Owl Blog

DECEMBER 28, 2024

B2B Marketing Top B2B Marketing Metrics To Know and How To Report on Them Vivek Goel December 28, 2024 Share : Table of Contents Introduction In the fast-evolving landscape of B2B marketing , measuring success is not just about tracking performanceits about gaining actionable insights to drive strategic decisions.

Marketing AI 52

Marketing AI Cost per Lead Lead Ranking Marketing Report 52

Brandpoint

JUNE 24, 2021

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2. It will also help you plan and budget your marketing costs. CMI: Content Marketing Institute.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

New North

JULY 26, 2024

Picture this: Your team is marketing a game-changing product and selling it to other organizations. Digital marketing plays a crucial role in B2B strategies by enhancing your company’s online presence, targeting the right audience, and utilizing diverse channels to create effective campaigns.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Marketing Budget 52

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? Metrics You Must Track.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Optinmonster

MARCH 21, 2024

The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes. This cookie then communicates with Google Ads, signaling your ads to appear as the user navigates the internet, whether they’re reading news articles, watching videos, or searching for related topics.

Paid Search Agency 104

Paid Search Agency Ads Google Marketing Analytics Tools 104

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Contact us today or request a free marketing consultation!

Paid Content 96

Paid Content PPC Optimization B2B Marketing 96

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. CTR, long-tail keywords.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 98

Facebook Cost Per Thousand Cost Per Click Ad Frequency 98

Scoop.it

DECEMBER 20, 2022

High-quality content creation is a fundamental pillar for inbound marketing. Market Your Content. Content marketing is varied. It can involve video content, infographics, search engine optimization, social marketing, and more. You could even use a marketing agency proposal template and outsource your marketing function.

Paid Search Agency 105

Paid Search Agency Lead Ranking Lead Scoring SERP 105

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, some brands don’t know how to measure influencer marketing ROI effectively. Let’s take you through it all.

ROI 119

ROI Top of Funnel Planning Work Management 119

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. KPIs vs. Metrics (& Why It Matters).

Analytics 93

Analytics Email Marketing Webinar Metrics ROI 93

seo.co

JANUARY 31, 2022

With critical information, marketing teams decide if their SEO initiatives did them justice or not. Keep in mind that digital marketing strategies differ from site to site: what may suffice on one website may not be as fruitful on another. Therefore, you must keep a close eye on your keyword positions. Completed Purchase.

SEO 111

SEO Webinar Metrics Lead Ranking Lead Scoring 111

Single Grain

MAY 6, 2021

An SEO report is essential for the following reasons: Your clients can track the efforts that you or your team are making to improve the organic performance of their website. Ranking reports are a great way to keep an eye on competitors so that you can make proactive changes on the website before the rankings decline sharply.

Template 145

Template SEO Lead Ranking Lead Scoring 145

Sprout Social

NOVEMBER 22, 2019

If you’re a marketer, you know this all too well. But despite the grumblings of consumers and marketers alike, Facebook is booming right now. According to a recent report by Facebook management, the platform saw a significant increase in revenue (29% year-over-year), ad impressions (37%) and overall engagement during Q3 2019.

Budget Programs 145

Budget Programs Facebook Analytics Tools 145

Sprout Social

JULY 30, 2019

What should you be tracking? The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. Is it even important for your business?

Social Media 111

Social Media Media Budget Programs Response Rate 111

Single Grain

OCTOBER 28, 2019

In the modern marketing era, there is no place for “winging it”. If you aren't measuring something, how can you manage and improve it? It's time to find out which 9 lead-generation metrics you should be tracking and, more importantly, how you can leverage these data insights to grow your business. 1) Click-Through Rate (CTR).

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

SocialPilot

FEBRUARY 27, 2024

Every social media marketing strategy starts with setting up social media goals. Many social media marketers struggle with the issue of not setting clear goals before launching campaigns. That’s why we created this blog to discuss the common social media marketing goals you can target and achieve through social media.

Social Media 111

Social Media Media Brand Identity Branding 111

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Single Grain

MARCH 6, 2020

This is particularly true considering that 57% of B2B marketers have named SEO as their most powerful lead generator, and 72% have named content marketing as their most effective SEO tactic. Knowing exactly which posts have been getting less click-throughs will help you increase your organic CTR opportunities.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? to help you boost your content marketing efforts.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

SocialPilot

JUNE 16, 2024

If social media is a crucial element of your marketing strategy (as it ought to be), understanding how to run an audit is imperative. They end up creating ineffective social media marketing strategies , missing opportunities, poor engagement, falling behind the competition, and wasting time and budget. The result?

Social Media 116

Social Media Template Paid Content Media 116

Sprout Social

OCTOBER 14, 2020

Explainers and how-to videos are the most popular type of marketing video among brands and consumers. Also, take a look at the pages and blog content that receive the most traffic on your website using Google Analytics. When setting your goals, determine where your content falls in the marketing funnel.

Social Media 145

Social Media Video Marketing Top of Funnel Tips 145

Scoop.it

SEPTEMBER 21, 2023

If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media.

Curation 110

Curation Click Rate Content Open Rate 110

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. 3) Develop Content Marketing Goals.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Single Grain

DECEMBER 8, 2023

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). B2B Focused : LinkedIn is particularly effective for B2B marketing due to its professional user base.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Valasys

MAY 5, 2020

Defining and measuring the top SEO KPIs for your business is of utmost importance, as they can be used by the marketing team to measure the websites’ organic search results, including the analysis of the top-performing pages, top-performing keywords and areas of your websites that can be optimized for searches.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Single Grain

MARCH 6, 2023

In this article, we’ll go over how to check the traffic your website is getting, what entails high or low site traffic, 14 ways to increase it, and which platforms are best for tracking it accurately. Get My Free Marketing Plan How Is Website Traffic Monitored? TABLE OF CONTENTS: ↓ What Is Website Traffic?

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well. Why SEO Reporting Is Important.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Ranking Lead Scoring 90

accelerate agency

MAY 11, 2022

Content creation is the king of all digital marketing, covering infographics, blogging, webinars, email marketing to podcasts, social media posts, and SEO optimization. Book a Consultation Despite its popularity amongst marketers, measuring the ROI of your content marketing efforts isn’t exactly straightforward.

ROI 52

ROI Enterprise Management Top of Funnel Lead Ranking 52

accelerate agency

MAY 11, 2022

Content creation is the king of all digital marketing, covering infographics, blogging, webinars, email marketing to podcasts, social media posts, and SEO optimization. Book a Consultation Despite its popularity amongst marketers, measuring the ROI of your content marketing efforts isn’t exactly straightforward.

ROI 52

ROI Enterprise Management Top of Funnel Lead Ranking 52

accelerate agency

OCTOBER 11, 2021

Content creation is the king of all digital marketing, covering infographics, blogging, webinars, email marketing to podcasts, social media posts, and SEO optimization. Despite its popularity amongst marketers, measuring the ROI of your content marketing efforts isn’t exactly straightforward. Boosts brand equity.

ROI 52

ROI Enterprise Management Top of Funnel Lead Ranking 52

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94