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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out. It’s about making sure your message hits home in the most effective way possible. More views can mean greater reach, but remember, it’s not just about quantity. Want to show off a new product?

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Like they’re trying to tell a story about your audience, your brand, and your online performance? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Of course, a customized layout can be split-tested, with the best-performing design copied and reused for your next campaigns. Better metrics. Segmenting your list. A/B testing tool.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. What Is Google Ads Retargeting?

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. The better the first-party data, the better you can define your audience segments.

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13 Most Used CTAs To Maximize Conversions for E-Commerce Stores

Huptech Web

Well, in this piece, you will get to know about; Importance of How You Present CTAs on Your Website Why Too Many CTAs Can Be a Problem? Most Common Types of CTAs That Help in Reaching Your Goals But What Metrics Should I Keep In Mind When Tracking These Call-to-Action Buttons? Too many CTAs can make users unsure about what to do next.

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. That’s all terrific. But how do you know whether it’s, you know, working?