Salesforce Marketing Cloud

JANUARY 29, 2024

However, building a strong list takes a smart strategy, the right tools and good execution. Let’s break down the basics of email list building: why you should be doing it and how to get started. Table of contents What is an email list? Why is building an email list important? What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Hubspot

MAY 25, 2016

Have you ever had any formal or informal paid advertising training or education? Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Directive Agency

FEBRUARY 28, 2022

Oftentimes as paid media marketers, it’s easy to stick to LinkedIn’s platform reports and conduct business just on the ad side. Although platform metrics can be a good indicator of ad performance, they don’t shine light on how successful the campaigns are at reaching deeper lead goals. Shared Goal Setting.

Paid Search Agency 52

Paid Search Agency Lead Ranking Linkedin Marketing Qualified Leads 52

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. First, what’s an offer type? Offer types: Demo.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. Avoid paid keyword traps.

PPC 101

PPC Work Management SEO Top of Funnel 101

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Work Management 130

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? If you’re a CMO or key stakeholder for your company and you’re confused by the SEO or organic elements of digital marketing, keep reading. If you’re struggling, you’re not alone. Educating Key Stakeholders.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Metadata

MAY 11, 2021

On March 17, 2020, LinkedIn introduced Conversation Ads as part of the growth of Message Ads (previously Sponsored InMail). LinkedIn Conversation Ads create a conversational experience for B2B marketers to “choose your own path.” In March 2020, our advertising budget got cut from $40,000 a month to $17,000 a month.

Paid Search Agency 52

Paid Search Agency Conversion Ads Product 52

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The idea here is to bring them back with an offer or alternative content.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. .

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

Walker Sands

NOVEMBER 20, 2020

From brand awareness to lead generation and sales enablement, the modern marketer needs to have a hand in everything. Generating positive ROI from marketing is an overarching goal all marketers strive for. Generating positive ROI from marketing is an overarching goal all marketers strive for.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Terminus

AUGUST 21, 2017

He is a contributor to sites like Marketing Land, Salesforce, Search Engine Land, Moz, CrazyEgg, PPCHero, Ahref, Convince and Convert, and more. Garrett has spoken at SMX West, Digital Summit, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, and others. Here’s why. Click To Tweet.

Lead Ranking 25

Lead Ranking Lead Scoring Sales Qualified Leads High Quality Lead 25

Oktopost

MAY 12, 2024

On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms.

Social Media 62

Social Media Paid Search Agency Planning Media 62

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

The ABM Agency

JANUARY 8, 2021

Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. Some common PPC ad formats and their benefits include: . What Is B2B PPC?

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

The Point

NOVEMBER 23, 2021

Most B2B marketing benchmark reports are completely useless. That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias, and/or 2) the data fails to account for the wide variance caused by differences in offer (e.g. Well, exactly.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Martech

MAY 30, 2023

The question is how can marketers personalize campaigns at scale? To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. This led to targeting any big brand that came to mind. How granular should personalization be?

Cost per Acquisition 120

Cost per Acquisition Personalization ROAS Paid Search Agency 120

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. But which lead gen strategies are the real winners?

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

The ABM Agency

FEBRUARY 14, 2023

Reading Time: 8 minutes As a director of marketing or CMO at an enterprise B2B SaaS organization, you may be wondering how to create and execute an effective account based marketing strategy. All these elements must work together in order to successfully deliver results from your account based marketing strategies.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

Learn from the Pros

MARCH 5, 2024

What’s Changing and What’s Staying the Same This article will uncover the top B2B SEO ranking factors for improving your relevance and rankings in an evolving search landscape. SEO constantly changes, making it challenging to drive traffic, generate leads, and create a sales pipeline.

Lead Scoring 52

Lead Scoring Lead Ranking SEO CMS Development 52

Metadata

SEPTEMBER 19, 2022

Targeting is arguably the most important part of a marketing campaign. We often say that a bad campaign targeted at the right people will outperform a great campaign targeted at the wrong people — and for good reason. What is targeted marketing? Targeted marketing is highly specialized marketing.

Paid Content 52

Paid Content Examples Psychographics Advertising Agencies 52

Circle Studio

OCTOBER 12, 2017

Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Inbox Insight

APRIL 26, 2022

B2B marketers rely on data integration to drive higher ROI, and rightly so. Analysts expect the data integration market to grow in excess of $12 billion in 2022 , highlighting clear investment trends and intentions in this rapidly growing market. It’s important to understand: what content and themes are trending.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Advertising Channels ROI 98

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. this list will be updated with your additions. SEM : Search Engine Marketing.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Directive Agency

FEBRUARY 4, 2022

Let’s face it, it’s 2022 and the recipe for hitting a home-run in SEO (search engine optimization) is no longer farm-fresh links or overseasoning with keywords. Too often, digital marketing overemphasizes tactics and outcomes without tying each action to a timeline and overarching goals. Search engine optimization is a long game.

SEO 52

SEO Ideal Customer Profiles Top of Funnel Marketing & Strategy 52

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Want proof? That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Metadata

DECEMBER 8, 2021

The calculations tend to be generous, giving marketers way too much credit for the impact their marketing programs generate. Some platforms will give you “influenced” credit for a deal based on serving a single ad impression. Ad engagement. But that’s not the worst part. Keep it simple. Less is more, here.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

markempa

DECEMBER 1, 2014

Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Scalability. Integration with the new CRM system.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

Vidyard

NOVEMBER 11, 2016

Marketing can be a bit of a thankless job. And that’s why we created the Video Marketing Awards. It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Want proof? That’s a shame.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Vidyard

JANUARY 5, 2017

Account based marketing is everyone’s favorite buzzword, but let’s be honest – do you really know any companies doing it well? Experience-backed account based marketing tactics are hard to come by, as everyone seems to be happy to tout results, but not dive any deeper into the real mechanics of how their strategy works.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

LEADership

NOVEMBER 25, 2016

Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate.

Click Rate 40

Click Rate Organization CTR Lead Scoring 40