Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Marketing AI 91

Marketing AI Optimization Allocation Customer Satisfaction 91

Martech

FEBRUARY 19, 2024

Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Customer lifetime value (CLV): Analyze data to understand the value of each customer over their lifetime.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. By addressing these issues, businesses can improve customer retention and loyalty.

Lead Ranking 86

Lead Ranking Allocation Churn Rate Lead Scoring 86

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Top Rank Marketing

OCTOBER 19, 2023

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. Happy customers = more revenue. It demands that the customer is the focal point of all decisions to create satisfaction and loyalty.

Rules 117

Rules B2B Marketing Work Management Customer Satisfaction 117

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations.

Planning 266

Planning Lead Scoring Lead Ranking Gartner 266

Madison Logic

MAY 15, 2024

One of the well-known adages around customer retention is that converting an existing customer costs five times less than gaining a new one. Another includes the Pareto Principle, where 80% of your sales could simply come from 20% of your existing customer base.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Televerde

JUNE 13, 2022

A call center representative should help customers as fast as possible while taking time to build relationships. When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. Understand the Customer.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

SendX

DECEMBER 17, 2020

Emails are an effective, easy, and great way for companies to improve customer retention. It is hard to win new customers and also keep the ones you have. It can cost nearly 16 times more to acquire a new customer than to retain an existing one. Emails are used by marketers for their customer acquisition, traditionally.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

Churn Rate 107

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 107

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 185

Touchpoints CMO Work Management Cross-Selling 185

Rev

AUGUST 23, 2023

And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up. It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. PLG emphasizes a user-centric approach.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Seismic

MAY 10, 2024

By definition, enterprise sales is selling products and or services to large, established companies (enterprises). For reps, this means: Longer sales cycles Larger deal sizes More stakeholders Potentially customized solutions Selling to large organizations has numerous benefits, but it’s arguably more challenging.

Enterprise Management 40

Enterprise Management Training Efficiency Tools 40

SalesGrape

NOVEMBER 18, 2023

Unlike traditional consumer-focused marketing efforts, B2B marketing targets other businesses or organizations as customers. One of the key advantages of telemarketing is its ability to provide personalized interactions. However, B2B marketing in the education industry comes with its own unique set of challenges and opportunities.

Telemarketing 97

Telemarketing Education B2B Marketing B2B 97

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Get deals done, make customers successful, and help your company grow.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Outgrow

MAY 8, 2023

How to Leverage Customer Success to Boost Your Business It’s no secret that customer satisfaction is the key to growth. That’s why leveraging customer satisfaction is so important to keep your business thriving. What Is Customer Success? Why Is Customer Success Important?

Marketing Automation Services 52

Marketing Automation Services Outgrow Work Management Word of Mouth 52

SmartBug Media

MARCH 13, 2024

In a constantly evolving digital marketplace where customers have more choice and control than ever before, businesses need to create compensation plans that reward and respect their salespeople. Allow team members to personalize their compensation structures based on individual preferences and dynamics.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Sana Commerce

SEPTEMBER 15, 2023

In one poll by Gartner , sales and business leaders agree that ‘meeting quotas’ and ‘customer retention’ remain key priorities in the face of a potential economic downturn. Conduct thorough market research to identify your ideal customers, their pain points, and their purchasing behavior. A web store that drives sales efficiency.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Scoop.it

DECEMBER 8, 2022

It’s more expensive to acquire a new customer than to retain an existing client. You have to delight customers with your service and keep them engaged. Your customer engagement strategy is the key to gaining more loyal customers so you can stop worrying about your cash flow. 7 major customer engagement mistakes.

Cross-Selling 90

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 90

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Email Marketing Automation 131

SmartBug Media

FEBRUARY 14, 2023

Most people shop around, comparing options based on prices and customer reviews, before committing. In these situations, if a potential customer is interested in your brand, the best outcome is for them to subscribe to your email list. Upsell and cross-sell series vary dramatically in length and content.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Learn from the Pros

MARCH 11, 2024

For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. They’ve been a staple in digital marketing, enabling tactics like intent-based targeting, cross-site tracking, retargeting, and behavioral advertising. The image below illustrates this process.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

That’s a big challenge, and below we’ll look at the kind of person who can take it on and thrive. CROs work to connect different revenue-related functions, from marketing to sales, customer success, pricing, and revenue operations ( RevOps ). Should we enter new revenue models, like selling subscriptions? The great resignation.

Peer-to-peer 59

Peer-to-peer Enterprise Management Cross-Selling Work Management 59

Salesforce Marketing Cloud

DECEMBER 12, 2023

A bad experience is one of the top reasons a customer will leave a brand , and younger generations are increasingly likely to abandon ship for this very reason. That’s why fostering a customer-obsessed culture can improve an organization’s health and longevity. What you’ll learn: What is a customer-obsessed culture?

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Hubspot

NOVEMBER 20, 2023

AI-powered lead scoring systems utilize machine learning algorithms to analyze prospect data and predict their likelihood of converting into paying customers. With this tool, you can leverage data points from the entire customer journey to comprehensively analyze and score each lead. Implement AI chatbots for quick customer support.

Marketing AI 55

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 55

Martech

SEPTEMBER 25, 2023

Pricing customer service. Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. How many substantive conversations with customers or potential customers did sales have at the event? Competition. Overall market demand.

Marketing AI 110

Marketing AI Marketing Attribution Work Management Marketing Management 110

Convince & Convert

SEPTEMBER 18, 2015

Upsells and Cross Sells. Once a potential customer has moved on to being a regular customer, the time is ripe to cross sell them an item related to their original purchase. Here’s an upsell email from Verizon: And here’s a cross sell from Amazon, promoting a specific range of products: Appointment Reminders.

Email Marketing 167

Email Marketing Planning Cross-Selling Business 167

Outgrow

JANUARY 22, 2023

In order to convert a lead into a customer, you should try to develop their interest in your products and services. Lead Nurturing is the process businesses use to reinforce the relationship with their prospective customers. The most effective lead nurturing strategy is to deliver engaging and custom content to the target audiences.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

SendX

JANUARY 14, 2020

From the point of view of the eCommerce store, abandoned cart recovery is all about making the customer purchase the abandoned products, thereby bringing back sales that almost slipped out of hand. Personalization - Use the customer’s name in the subject line. What is abandoned cart recovery? This gets the attention immediately.

Template 196

Template Sample eCommerce Cross-Selling 196

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Selling by offering a solution rather than pitching a product/service is key to sales pros.

Marketing Budget 60

Marketing Budget Trends Cross-Selling Marketing & Strategy 60

Belkins

MAY 19, 2020

Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Promote personalized, relevant content. Upsell / Cross-Sell Campaign. Satisfaction Survey.

Email Campaigns 105

Email Campaigns Campaigns Top of Funnel B2B 105

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Forrester).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

NuSpark Consulting

AUGUST 6, 2018

The ads displayed are personalized for each user, based on the preferences they have shown for information on particular topics, as well as the data the marketer has available about them. This is the term used when a brand employs data to follow a prospective customer as they move from one website to another, including competitors.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100