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How to Nurture Mid-Funnel Leads with the Right B2B Content Mix

Contently

Aimed at people already in your CRM system, mid-funnel content delivers the right content to the right people at the right time, usually with the help of marketing automation technology. White papers and research A white paper typically looks like a longform fact sheet or an e-book on statistical steroids.

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Who Is a Datablazer? (And 6 Reasons To Become One)

Salesforce Marketing Cloud

You’ll find everything from the latest Data Cloud events, trailhead learning resources, webinars and customer stories to how-to videos, research reports and best practice guides – all focused on ways to unify and take action on all your data. So we are coming together to change that.

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The Risks of Over-Reliance on Late-Stage Content

The Point

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads.

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Sample Outline for a Lead Generation White Paper

The Point

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. You can automate the referral program using a tool like Xoxoday Plum , right from your CRM. Here’s how sales execution CRM and marketing automation software LeadSquared does it.

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools.

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How to Build a B2B Sales Funnel That Rakes in Dream Customers

Zoominfo

Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. They might fill out a form to register for a webinar or download an ebook. Clean up your CRM. Thank you, Marketing ).