Zoominfo

FEBRUARY 5, 2021

Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. They might fill out a form to register for a webinar or download an ebook. Clean up your CRM. Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

Marketing Automation Services 249

Marketing Automation Services Trade Show Advertising Agencies Verticals 249

Sales Engine

MAY 19, 2016

When a prospect reads an article or watches a video on topic XYZ, as long as you have marketing automation software in place that syncs your website with your CRM, your sales rep can view that activity in the contact’s lead record. How can sales use lead intelligence used to get in front of prospects?

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Marketing & Strategy Webinar Metrics 159

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. White papers. Blog posts and white papers are two of the most used formats. White papers are more in depth, allowing B2B decision makers to delve deeper into the technical aspects of a product or service. Webinar promotions. Webinar notifications.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Contently

OCTOBER 23, 2024

Aimed at people already in your CRM system, mid-funnel content delivers the right content to the right people at the right time, usually with the help of marketing automation technology. White papers and research A white paper typically looks like a longform fact sheet or an e-book on statistical steroids.

Top of Funnel 137

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 137

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Hinge Marketing

JULY 6, 2022

Webinars offer almost all of the benefits of an in-person educational event, while adding a host of new advantages. On top of all that, webinars are easy and cheap to produce. All that data can be used to inspire blog posts, webinars, speeches, social media posts, infographics and more. White Papers.

Lead Generation 165

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 165

The Point

MAY 30, 2023

Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Clean up your CRM database. Conduct a user survey and compile the results into an industry report, Webinar, blog post, or infographic. Even a design update can give old content new life. Make your blog work harder.

Marketing Budget Creation 144

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 144

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Forms can be made secure, require a Captcha, integrate with payment processors like PayPal and Stripe, connect with email and CRM apps, and includes graphical reports. Google Review Count: 281. 3 ) Instapage.

Landing Pages 188

Landing Pages Conversion Rate Optimization Conversion 188

InsightSquared

FEBRUARY 4, 2020

Did you send the white paper? In a single view, a sales manager can see all activity related to an opportunity, automatically captured and written to the CRM (no manual entry required by reps!). Often time runs out before they tackle early stages opportunities (that could use some nurturing). Have you done a demo? In-person meeting?

Top of Funnel 156

Top of Funnel Correlation Forecasting Activities 156

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Sales Engine

APRIL 13, 2016

Many companies have focused their content efforts on increasing brand presence and inbound web traffic by generating blogs, white papers, infographics and video, and they push that content out through email and social media. Y our marketing automation system isn’t tied properly to a CRM for lead intelligence.

Top of Funnel 136

Top of Funnel Content Marketing Content Lead Ranking 136

Sales Engine

DECEMBER 16, 2015

Do you have measurement platforms in place (such as marketing automation linked with a CRM) to effectively close the loop? To fully close the loop, a lead record’s digital behavior must be recorded and stored in a CRM and be viewable at any time.

Advertising Agencies 120

Advertising Agencies Budget Programs Content High Quality Lead 120

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Martech

JULY 26, 2024

Deep engagement for consideration : Provide in-depth resources, white papers and expert webinars that address potential customers’ specific pain points and questions. Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation.

Marketing AI 126

Marketing AI CMS Development Enterprise Management Industry CMS 126

Contently

OCTOBER 4, 2016

The technology integrates with your CRM, email service provider, and the rest of Contently’s technology, allowing users to plan, create, publish, amplify, and analyze content in one platform. Built-in Document Analytics for embedding and optimizing lead forms within downloadable content like white papers and e-books.

CMS Development 129

CMS Development Top of Funnel Marketing Automation Services Microsite 129

Zoominfo

FEBRUARY 5, 2021

Middle: Here, the prospect downloads a white paper or signs up for a webinar. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. They might fill out a form to register for a webinar or download an ebook. However, your CRM is only as good as its data.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Webbiquity

JULY 10, 2018

The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers. For B2B complex product sites, it’s lead generation: register for a webinar, arrange a demo, download a white paper or ebook, or contact us.

Paid Content 220

Paid Content CMS Development Design Optimization 220

Sales Engine

APRIL 7, 2016

To marketing, though, that person looks good enough on paper (or rather, in the CRM) to be designated “marketing-qualified” and handed off to the sales team for follow-up. Somebody who downloaded a white paper may not have the budget, timeframe, or commitment to follow through. They might love their current vendor.

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 136

The Point

FEBRUARY 28, 2023

Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. Approval cycles on partner-related campaigns can be complex, so it’s wise to have agreement up front on who needs to review what, and how quickly.

Demand Generation Agencies 144

Demand Generation Agencies Advertising Agencies CMS Development Work Management 144

Contently

NOVEMBER 13, 2018

Last week, I hosted a webinar with Henry Bruce, Contently’s SVP of marketing, to present our new content maturity model. A B2C startup focused on paid social video has a much different stack than a B2B company focused on email campaigns and partner webinars. But to provide a full picture, you’ll need a good CRM as well.

Lead Ranking 145

Lead Ranking Classified Ads Lead Scoring Content 145

Zoominfo

APRIL 18, 2019

Then take a look at your existing CRM data to validate. This will also eliminate individual sales reps at your organization creating duplicate contact records in your CRM and prevents them from manually typing information in – avoiding human error. Blogs, white papers, webinars – whatever makes sense for the market you’re targeting.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Sales Engine

JUNE 9, 2016

It could be a white paper, webinar, infographic, or educational series—Whatever it is, it had better add value. Then, and only then, can you produce some meaty conversion assets like white papers and infographics on those topics that potentially relieve the prospect of that pain.

Top of Funnel 120

Top of Funnel Content Marketing Digital Marketing Funnels Lead Ranking 120

Sprout Social

MAY 25, 2022

Why you need to integrate your CRM with social media ASAP. And your CRM platform should be a top priority. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. CRMs help businesses assist leads and customers on the path to purchase. The good news?

Work Management 134

Work Management Marketing Management Paid Search Agency Peer-to-peer 134

The Point

JUNE 13, 2014

Some will allow custom qualifying questions (“What CRM software do you use?”) If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. Yet most abstracts are written in a dry, almost academic tone, as if they’re describing a paper that’s being presented at a scientific conference.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100

Sales Engine

JANUARY 11, 2017

When someone clicks on a link, downloads a white paper, or registers for a webinar, our business development rep (BDR) gets an email alert saying that one of their prospects is checking out an article. And, of those leads, how many were our business development team able to turn into appointments (SALs)?

Demand Generation Agencies 136

Demand Generation Agencies Demand Generation Budget Programs Demand 136

Hinge Marketing

SEPTEMBER 29, 2022

A library of longer, high-value content, such as executive books, guides, webinar recordings, research reports and mini courses. Integration with other digital solutions, such as your CRM and marketing automation platform. For example, you might write about coming trends or the future of your industry.

Work Management 159

Work Management Marketing Management Marketing Automation Services Paid Content 159

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report. Use more infographics. Get rid of the duplicates.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Adobe Experience Cloud Blog

MAY 30, 2017

For a more complete picture of how advocacy impacts sales, you can integrate your employee advocacy platform with your engagement platform /marketing automation and CRM to see how leads collected by employees turn into revenue by sales. For example, tracking leads, cost per lead, and closed deals will help you identify the program’s true ROI.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

ViewPoint

OCTOBER 5, 2018

4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers). Read more in this white paper. 100,000 companies with up to three executive contacts in the right companies (no email addresses).

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Zoominfo

AUGUST 5, 2021

Find out which tools will best allow your sales team to engage their target buyers: Customer relationship management (CRM): A critical business tool, CRMs are used by sales teams to communicate with clients, manage your pipeline , log activity, and track deals through every stage. It all forms part of a wider sales workflow.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

The Point

FEBRUARY 18, 2014

At one end of that spectrum are commodity products – CRM, for example – people know these products exist, they understand the problem that the products solve, and they recognize when they have that problem. One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

ViewPoint

MARCH 4, 2014

Ironically, we often see a huge pile of entries in the “lead” part of the sales funnel in some of our client’s CRM records. This happens when a company is using a variety of inbound methods—white papers, webinars, blogs, etc. — They’ve got tons of leads in the pipeline, but very few making it past the initial lead stage.

Inbound Marketing 120

Inbound Marketing Top of Funnel Lead Qualification Sales Qualified Leads 120

Single Grain

NOVEMBER 8, 2019

Do I really need to write white papers and e-books? White Papers/E-books. 3) White Papers/E-books. This is where a white paper or e-book comes in. Interested leads who are a little further on in the funnel love this longer-form content: 75% of B2B buyers say they would share contact information for a white paper.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

KoMarketing Associates

SEPTEMBER 20, 2018

You either paid for them, or created content for them , or did something like an event or a podcast or a webinar. For example, you could make a list of everyone who has already signed up for the webinar you’re promoting. Test CRM Retargeting. You worked really hard to get those people to come to your site. We bet you do.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

The Point

AUGUST 15, 2012

And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? Consider developing campaigns that are segmented by product interest based on prospect behavior such as Web visits, Webinar registration, or content downloads. We need to talk. You can do a lot better. Stay in touch campaigns.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Sprout Social

APRIL 8, 2021

White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. White papers and industry reports tend to have a reputation for being dry and unattractive. How to use white papers, industry reports and e-books on social media.

Top of Funnel 140

Top of Funnel B2B Marketing Work Management Marketing Management 140