How to Nurture Mid-Funnel Leads with the Right B2B Content Mix
Contently
OCTOBER 23, 2024
Aimed at people already in your CRM system, mid-funnel content delivers the right content to the right people at the right time, usually with the help of marketing automation technology. White papers and research A white paper typically looks like a longform fact sheet or an e-book on statistical steroids.
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