Why You Should Be Cross-selling to Customers

Sales Intelligence View

As such, the best way to maximize your profits is to cross-sell to the customers you already have. You should also consider that getting new customers is more expensive than keeping current customers. Keeping your customer base happy is essential to your success.

6 Steps for a Successful B2B Cross-Sell and Upsell Strategy


If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Develop a Customer Journey.

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Social CRM: How Can It Make Money?

Sales Intelligence View

The move to relating to the customer who absorbs and shares products and information in 140 characters or less culminated with the rise of social customer relationship management (CRM). Everyone is abuzz about social CRM , and social CRM applications are now a must have.

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The Financial State of Social CRM

Sales Intelligence View

The world of social customer relationship management, or social CRM , has moved from its infancy to a full-fledged money-making industry in the past year. In the overall CRM market, the social CRM component will account for 10 percent.

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How To Execute A World-Class Expansion Strategy with ABM


Then it hit him – sell a larger bag at a discounted price. became standard practice to get customers to spend more. The add-on of fries has become the prime example when it comes to cross-sell strategies. Upsell and Cross-Sell in B2B Markets.

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5 Email Marketing Tactics That Convert Online Shoppers


Once you put in the hard work of acquiring a new customer, why wouldn’t you strategically try to get them to engage more with your brand and products? A report from Monetate shows returning customers have higher add-to-cart and conversion rates and lower bounce rates. So, how do you harness the power of repeat customers? When a customer hasn’t interacted with your brand in some time, they fall into the bucket of a “lapsed” customer.

CRM marketing strategy: first-party data & onboarding


Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part. Only 33 percent of marketers feel they can use their CRM data to drive decision-making. CRM marketing strategy: the deets. ABM = CRM.

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What Is Customer Marketing?


B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. First, successful customers are happy customers and their more likely to renew with you. The second reason is that successful, happy customers are also great advocates for your brand. They’re your customers who are willing to advocate for your brand, your company, your solution, your people.

Customer Lifecycle Metrics, Part 5: Retention and Expansion


This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert , and expand. Once your prospect converts and becomes a customer, your job as a B2B marketer isn’t done – in fact, the most significant part is just beginning. Top performers are also more likely to personalize campaigns based on their customer preferences.

Customer Success: An Instrument for Change

Modern Marketing

In a talk I delivered last week about our new service model at the Customer Success Summit in Toronto, I referred to customer success as a function that should be seen in the age of the cloud as a company’s most vital instrument for transformative change. Elevate customer success.

47% Leads Nurtured In CRM Will Convert. Adopt CRM Today!


Due to the rise of virtual assistants, social CRM, omnichannel technologies and AI-powered automated workflows in 2018, Customer Relationship Management (CRM) witnessed a really good year. CRM Trends. Increase in mobile CRM. CRM Benefits. CRM Outsourcing.

Why Businesses Need an Integrated CRM Software


We’ve all experienced it — a nightmare customer support call where you had to repeat the same information to different agents, an inflexible return policy at a store you’ve been loyal to for years, or an email attempting to sell you a product you’ve already bought.

Rethinking the Role of Marketing in B2B Customer Engagement


Customer engagement is a cycle that starts the instant a prospect first finds out about your brand and continues on through the acquisition, conversion, retention, and expansion stages of the customer lifecycle. Optimizing this cycle helps you to maximize the revenue you’ll receive from each individual customer. Expand : Retaining profitable customers, repeat purchases, loyalty – Owned by customer success, up-selling, cross-selling, loyalty – Owned by sales.

Customer data platforms: The next step in customer experiences


Tune into any marketing technology conversation, and you’re likely to hear the term customer data platform (CDP) come up sooner rather than later. At a high level, a CDP brings a meaningful set of data intelligence and insights to bear on marketing decision-making for individual customers and prospects. They typically bundle an existing martech offering, such as a CRM or BI solution, with CDP-styled capabilities as an integrated suite of tools. Customer-centric (vs.

5 Ways to Guarantee Customer Loyalty and Retention

Sales Intelligence View

Customer churn is the biggest problem facing every business, and while there’s no magic solution for ensuring complete customer retention, there are processes that you can put in place to decrease churn. 1) Pay Attention to Customer Feedback.

5 Ways Marketing Automation Enhances Customer Loyalty


Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. What Is Customer Loyalty?

Why You Should Send Your CRM Your Product’s Usage Data


Countless tools will integrate with your CRM to send it information on what content a prospect or lead is consuming, what pages they have viewed, or what events they have gone to. Thankfully though it’s far from impossible to send that data to your CRM and the value is immense.

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The 3 Pillars of B2B Customer Service

Sales Intelligence View

Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers?

5 Types of Emails That Improve Customer Retention


There’s no way to succeed in business today without focusing on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention. . Having a strong customer retention strategy doesn’t have to be complicated.

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Customer Lifecycle Metrics, Part 5: Retention and Expansion

Marketing Action

This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert , and expand. . Why aren’t more marketers focusing on generating revenue from existing customers?

Don’t Let Prospects Get Lost: Create a Customer Journey Map

Marketing Action

The same is true for the buyer’s journey, especially for B2B customers with a long and possibly complicated trip ahead of them. And to be good guides, we need to fully understand the journey each customer takes when they engage with our company.

9 Steps to Help Drive Your Customer Marketing Initiatives


Many of us have heard that marketing is now the steward of the customer journey. There is a lot of exciting development around Customer Data Platforms (CDPs) and technology that helps us measure customer success. How are you organizing customer marketing?

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Prioritizing Customer Data Management


Rules on new consent – It is imperative that companies ask for consent before they process or store any customer data. Customer Data Management. Customer data can include a name, email, address, and date of birth, personal interests, unique identifiers, digital footprints and more.

Find Your Ideal Customer with Account Insights and Profiling


The digital revolution has raised customer expectations massively. It rests on your ability to maximize your customers’ experience. Previously, sales teams would create a target account list based on the sales data they had available in their CRM.

How ERP Improves Customer Service

ATAK Interactive

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These improvements work toward higher levels of customer service satisfaction. In the end, ERP is key to better business operations along with increased customer satisfaction.

5 Reasons Marketing Teams Benefit from Microsoft Dynamics CRM and Marketing Automation Integration

Lead Liaison

What are the 5 ways marketing teams benefit from Microsoft Dynamics CRM and Marketing Automation integration? In this article we’ll discuss 5 ways marketing marketing teams benefit from integrating Microsoft Dynamics CRM with marketing automation.

Stats to Track Through the Customer Lifecycle


The scope of what’s possible with marketing tracking is ever-growing — there are constantly new tools coming out that allow you to gain insight into a new area of customer behavior that you didn’t have access to before. Customer satisfaction. Customer lifetime value (CLV).

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How CRM Can Make Your Workload Feel Like Summer Vacation


Selling can be fun, personally fulfilling and occasionally exhilarating, but let’s face it, it’s no walk on the beach. CRM brings the same principle to selling. The post How CRM Can Make Your Workload Feel Like Summer Vacation appeared first on Vidyard.

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Google AdWords Adds “Customer Match” to Their Targeting Arsenal


Finally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”. Google was not an innovator nor early adopter with this targeting technique as 3 rd party retargeting vendors and DSPs have coined this tactic as “CRM Retargeting”. In addition, Facebook calls this “ Custom Audiences ” where Twitter defines this as “ Tailored Audiences ”.

How Marketers Should Think About Customer Marketing in the Engagement Economy


Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. Entirely stop marketing to their new customer. Cross-Sell Takes On More Importance.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial.

The Sneaky Tactic Ecommerce Brands Use to Attract More Customers


Check most funnel visualizations and you’ll see something similar to the example below: a massive loss of customers at every stage. Fortunately, there’s an easy fix, which comes down to attracting people with low threat sales before up-selling them to your main money-making products.

What Can You Do with Marketing Automation: Surprise! Its more than you think.


But, while driving potential customers’ awareness and interest in a company’s products or services is certainly one essential function of MA, the story hardly ends there. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. It’s the promise you make to customers, and it needs to infuse every stage in your company’s growth and your customer’s lifecycle.

What Does CDP Mean for CX Leaders?


That’s ironic, because companies have never had more data about their customers or prospects as they do now. Aberdeen’s CX Executive’s Agenda 2019 study shows that the number one factor driving this challenge, ironically, is lack of enough customer data. Customer Data Platforms.

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What Does CDP Mean for CX Leaders?


That’s ironic, because companies have never had more data about their customers or prospects as they do now. Aberdeen’s CX Executive’s Agenda 2019 study shows that the number one factor driving this challenge, ironically, is lack of enough customer data. Customer Data Platforms.

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3 Emails Your Customers Should Be Getting, At Minimum

Cody Ward

Customers want to engage with brands they actively spend money with. Most customers would gladly give up their email address and welcome transactional emails based on something they’ve done. Here are 5 emails that you should be sending to your customers at minimum. Target former customers or cross-sell your current customers in an attempt to drive up business and help them save some money.

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Achieving customer experience excellence at seven critical life cycle points


By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Previously, a customer had to engage with the chat agent and ask for help.

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