Why You Should Be Cross-selling to Customers

Sales Intelligence View

As such, the best way to maximize your profits is to cross-sell to the customers you already have. You should also consider that getting new customers is more expensive than keeping current customers. Keeping your customer base happy is essential to your success.

6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Modern B2B Marketing

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Develop a Customer Journey.

Social CRM: How Can It Make Money?

Sales Intelligence View

The move to relating to the customer who absorbs and shares products and information in 140 characters or less culminated with the rise of social customer relationship management (CRM). Everyone is abuzz about social CRM , and social CRM applications are now a must have.

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CRM marketing strategy: first-party data & onboarding

Choozle

Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part. Only 33 percent of marketers feel they can use their CRM data to drive decision-making. CRM marketing strategy: the deets. ABM = CRM.

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CRM marketing strategy: first-party data & onboarding

Choozle

Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data into a CRM marketing strategy (aka just having the data versus actually using it)—is the tricky part. Only 33 percent of marketers feel they can use their CRM data to drive decision-making. CRM marketing strategy: the deets. ABM = CRM.

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The Financial State of Social CRM

Sales Intelligence View

The world of social customer relationship management, or social CRM , has moved from its infancy to a full-fledged money-making industry in the past year. In the overall CRM market, the social CRM component will account for 10 percent.

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How To Execute A World-Class Expansion Strategy with ABM

Engagio

Then it hit him – sell a larger bag at a discounted price. became standard practice to get customers to spend more. The add-on of fries has become the prime example when it comes to cross-sell strategies. Upsell and Cross-Sell in B2B Markets.

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5 Email Marketing Tactics That Convert Online Shoppers

Liveintent

Once you put in the hard work of acquiring a new customer, why wouldn’t you strategically try to get them to engage more with your brand and products? A report from Monetate shows returning customers have higher add-to-cart and conversion rates and lower bounce rates. So, how do you harness the power of repeat customers? When a customer hasn’t interacted with your brand in some time, they fall into the bucket of a “lapsed” customer.

What Is Customer Marketing?

Act-On

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. First, successful customers are happy customers and their more likely to renew with you. The second reason is that successful, happy customers are also great advocates for your brand. They’re your customers who are willing to advocate for your brand, your company, your solution, your people.

Customer Lifecycle Metrics, Part 5: Retention and Expansion

Act-On

This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert , and expand. Once your prospect converts and becomes a customer, your job as a B2B marketer isn’t done – in fact, the most significant part is just beginning. Top performers are also more likely to personalize campaigns based on their customer preferences.

Customer Success: An Instrument for Change

Modern Marketing

In a talk I delivered last week about our new service model at the Customer Success Summit in Toronto, I referred to customer success as a function that should be seen in the age of the cloud as a company’s most vital instrument for transformative change. Elevate customer success.

Why You Should Send Your CRM Your Product’s Usage Data

InsightSquared

Countless tools will integrate with your CRM to send it information on what content a prospect or lead is consuming, what pages they have viewed, or what events they have gone to. Thankfully though it’s far from impossible to send that data to your CRM and the value is immense.

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Rethinking the Role of Marketing in B2B Customer Engagement

Act-On

Customer engagement is a cycle that starts the instant a prospect first finds out about your brand and continues on through the acquisition, conversion, retention, and expansion stages of the customer lifecycle. Optimizing this cycle helps you to maximize the revenue you’ll receive from each individual customer. Expand : Retaining profitable customers, repeat purchases, loyalty – Owned by customer success, up-selling, cross-selling, loyalty – Owned by sales.

5 Reasons Marketing Teams Benefit from Microsoft Dynamics CRM and Marketing Automation Integration

Lead Liaison

What are the 5 ways marketing teams benefit from Microsoft Dynamics CRM and Marketing Automation integration? In this article we’ll discuss 5 ways marketing marketing teams benefit from integrating Microsoft Dynamics CRM with marketing automation.

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How CRM Can Make Your Workload Feel Like Summer Vacation

Vidyard

Selling can be fun, personally fulfilling and occasionally exhilarating, but let’s face it, it’s no walk on the beach. CRM brings the same principle to selling. The post How CRM Can Make Your Workload Feel Like Summer Vacation appeared first on Vidyard.

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5 Ways to Guarantee Customer Loyalty and Retention

Sales Intelligence View

Customer churn is the biggest problem facing every business, and while there’s no magic solution for ensuring complete customer retention, there are processes that you can put in place to decrease churn. 1) Pay Attention to Customer Feedback.

Find Your Ideal Customer with Account Insights and Profiling

Modern B2B Marketing

The digital revolution has raised customer expectations massively. It rests on your ability to maximize your customers’ experience. Previously, sales teams would create a target account list based on the sales data they had available in their CRM.

5 Ways Marketing Automation Enhances Customer Loyalty

Sharpspring

Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. What Is Customer Loyalty?

9 Steps to Help Drive Your Customer Marketing Initiatives

Engagio

Many of us have heard that marketing is now the steward of the customer journey. There is a lot of exciting development around Customer Data Platforms (CDPs) and technology that helps us measure customer success. How are you organizing customer marketing?

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The 3 Pillars of B2B Customer Service

Sales Intelligence View

Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers?

Prioritizing Customer Data Management

Valasys

Rules on new consent – It is imperative that companies ask for consent before they process or store any customer data. Customer Data Management. Customer data can include a name, email, address, and date of birth, personal interests, unique identifiers, digital footprints and more.

Customer Lifecycle Metrics, Part 5: Retention and Expansion

Marketing Action

This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert , and expand. . Why aren’t more marketers focusing on generating revenue from existing customers?

Don’t Let Prospects Get Lost: Create a Customer Journey Map

Marketing Action

The same is true for the buyer’s journey, especially for B2B customers with a long and possibly complicated trip ahead of them. And to be good guides, we need to fully understand the journey each customer takes when they engage with our company.

Google AdWords Adds “Customer Match” to Their Targeting Arsenal

Fathom

Finally, Google has jumped on the bandwagon to the ability to target users by offline data, such as email addresses, that they are calling “ Customer Match ”. Google was not an innovator nor early adopter with this targeting technique as 3 rd party retargeting vendors and DSPs have coined this tactic as “CRM Retargeting”. In addition, Facebook calls this “ Custom Audiences ” where Twitter defines this as “ Tailored Audiences ”.

8 Tips for Automating Your New Customer Onboarding Experience with Hatchbuck

Hatchbuck

When does your customer get the first impression of your business? We often think of our marketing at this moment, or maybe a customer’s first few engagements with a sales team. This is the moment you either meet, exceed, or fail to live up to your new customer’s expectations.

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial.

The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

Unbounce

Check most funnel visualizations and you’ll see something similar to the example below: a massive loss of customers at every stage. Fortunately, there’s an easy fix, which comes down to attracting people with low threat sales before up-selling them to your main money-making products.

How Marketers Should Think About Customer Marketing in the Engagement Economy

Modern B2B Marketing

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. Entirely stop marketing to their new customer. Cross-Sell Takes On More Importance.

3 Emails Your Customers Should Be Getting, At Minimum

Cody Ward

Customers want to engage with brands they actively spend money with. Most customers would gladly give up their email address and welcome transactional emails based on something they’ve done. Here are 5 emails that you should be sending to your customers at minimum. Target former customers or cross-sell your current customers in an attempt to drive up business and help them save some money.

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What Can You Do with Marketing Automation: Surprise! Its more than you think.

Act-On

But, while driving potential customers’ awareness and interest in a company’s products or services is certainly one essential function of MA, the story hardly ends there. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. It’s the promise you make to customers, and it needs to infuse every stage in your company’s growth and your customer’s lifecycle.

Achieving customer experience excellence at seven critical life cycle points

ERDM

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Previously, a customer had to engage with the chat agent and ask for help.

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How to Convert New Customers – i?marketing (Part 5)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. There are three core components to stacking the odds to help you convert new customers;: Sales visibility.

Datavail Implements Predictive: Identifying and Prioritizing Higher Value Customers

Mintigo

Delivering data services for over a decade, the company is currently providing business intelligence, application development, and database support and services to more than 300 customers, boasting an average seven-year client retention.

Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle

Terminus

What is Customer Marketing? Customer marketing is built around activities designed to drive retention, loyalty, advocacy, growth, and community participation for current customers.” – Influitive. Customer marketing tactics include: Onboarding email drip programs.

5 Ways Sales Intelligence can Increase Revenue

Sales Intelligence View

Knowledge about your customers, finding new prospects and having a sales process that takes too long is a common pain point for businesses. 21% See an increased customer churn forcing them to focus on filling the funnel. 53% of companies have been able to identify existing customers that have upsell/cross sell opportunities. Sales Data Sales Intelligence Technology B2B b2b sales CRM customer 2.0

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Customer Alignment & Journey Orchestration - An Interview With Raviv Turner of CaliberMind

VisumCX

VisumCx: A lot of companies state one of their top objectives is customer experience, but still struggle to deliver. What are you seeing as some of the biggest challenges in customer experience? You can't deliver an exceptional customer experience without marketing, sales and customer success being in alignment around the buyer's journey and this is changing fast. The second biggest challenge is getting a Single View of the Customer, which is a data problem.

5 Emails Your Customers Should Be Getting, At Minimum

Cody Ward

Customers want to engage with brands they actively spend money with. Most customers would gladly give up their email address and welcome transactional emails based on something they’ve done. Here are 5 emails that you should be sending to your customers at minimum. Target former customers or cross-sell your current customers in an attempt to drive up business and help them save some money.

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