Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Share them to foster trust.

Social Networks 174

Social Networks Business Work Management Social Media 174

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Contently

APRIL 19, 2021

Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Embrace emotional targeting.

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. While some industry giants may balk at fully automated marketing through smart AI technology, the impact of AI-powered automation in customer service sectors is clear.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Sprout Social

AUGUST 3, 2023

In this article, you’ll learn how social media entertainment grew and ways you can approach it for your brand to increase your loyal customer base while staying relevant. Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm.

Social Media 89

Social Media Media Content Storytelling 89

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . I’m the creative director at Outgrow.co

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Bluetext

MARCH 15, 2023

The recent appointment of music icon Pharell Williams as Louis Vuitton’s newest Creative Director certainly rose eyebrows. Radical changes in leadership, technology platforms, and data utilization are shaking up the creative industry. It’s led many to wonder ‘What exactly is the role of a Creative Director’?

Creativity 33

Creativity Marketing AI Curation Paid Search Agency 33

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. Brands can empower customers to make their own stories and experiences.

Storytelling 64

Storytelling Brand Identity Branding Paid Search Agency 64

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But stepping outside the norms of what people expect is exactly how Lincoln Electric, an icon in industrial welding, has made the entire welding profession sit up and take notice – not just customers and prospects. Craig Coffey, U.S. I talked to Craig Coffey, U.S.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? Aside from length, one thing that set short-form videos apart is the trend culture. As with any new trend or platform, HubSpot Senior Content Strategist Amanda Zantal-Wiener says you should always consider your audience first. "It Short-Form Video Trends to Look Out For.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. It starts with content ideation, where AI algorithms can analyze data and trends to generate topic ideas that align with the target audience’s interests.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SocialPilot

FEBRUARY 19, 2024

Pros And Cons Of AI-Generated Content If you’re on a creative path where you must create content that sparks curiosity among the readers and serves their interests and purposes, you should definitely try AI. AI can help jumpstart writing and inspire creativity by generating content outlines or even producing initial content drafts.

Generation 95

Generation Psychographics Content User-Generated Content 95

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax.

SEO 179

SEO Content Paid Search Agency Youtube 179

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. Being a customer-centric business is a full-time commitment. When a company is customer-centric its services, process, messaging and content are tailored to its target audiences’ needs, challenges and preferences.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Push creative boundaries for your brand with these ideas: 1. Show the process and a customer reaction. Instagram Reel ideas for fashion and retail brands.

Brand Identity 116

Brand Identity Branding Advertising Agencies B2B Thought Leadership 116

Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. We’re not strictly a publisher anymore; we’re more well-rounded.

Storytelling 57

Storytelling Paid Content Advertising Agencies Mobile Advertising 57

Contently

MARCH 25, 2021

” And since product stories appeal to both new leads and existing customers, the content can help with onboarding and retention. Think of them like Help Center assets that customers can use to solve problems on their own—only with more creativity than the usual instruction manual approach.

Press 210

Press Product Case Study Case Studies 210

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. These basic principles , based on a global study, summarize the trends that content marketers worldwide have observed. but cultural differences, privacy laws, and societal norms may all have an impact on the content you publish and consume. If you live in the U.S.,

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Anyword

MAY 21, 2019

Last week, we hosted some of NYC’s finest digital publishing leaders as part of our ongoing efforts to bring together the NYC digital media and marketing community. The morning focused on “ The Evolving Role of Data in Storytelling.” With the rise of distributed content, many people declared the death of the publisher home page.

Peer-to-peer 40

Peer-to-peer Trends Storytelling Distribution 40

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move.

Social Media 129

Social Media Work Management Marketing Management Media 129

Digilant

APRIL 23, 2024

Time of Day: Time of day/week, daily, weekly, custom. Publisher Type: On-demand, podcast, etc. Beyond basic pre-, mid-, and post-roll audio ads, innovative creative format options to consider include: Second screen: Retarget users exposed to the audio ad on display or social. POI Past Events: Up to the last 20 days.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Sprout Social

OCTOBER 6, 2022

Did it make you smile or laugh, like the “ It’s Corn” viral trend ? Plan everything out thoroughly and create a creative strategy brief and a storyboard. Important hashtags/mentions to include: Important for trends and partnerships. Content is all about storytelling. Stay on top of trends. Were you inspired?

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

Martech

OCTOBER 4, 2021

I think it’s fair to say there’s a trend here. Using psychology and data to get customers closer to purchase . With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. Understanding behavioral bias and the customer journey are really important,” Sangha said. “So

Acquisitions 100

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 100

Bannerflow

SEPTEMBER 7, 2021

D avid Ogilvy’s Rolls Royce campaign from the late ‘50s and early ‘60s set the benchmark by blending a powerful storytelling narrative with iconic visuals. According to McKinsey , the pandemic has accelerated trends that were already starting to appear before 2020. Gen Z are the car drivers and buyers of the future.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. “If What more needs to be said?

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m. In this session, you’ll hear about top challenges and trends B2B marketers faced in 2022 and strategies to overcome them in the future.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Contently

JUNE 1, 2016

In partnership with Contently, the investment management corporation recently published “ How the World Retires ,” an interactive report that profiles six couples around the globe. The finance industry is often maligned for its cutthroat insider culture that may intimidate potential customers. Humans over spreadsheets.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Contently

JANUARY 3, 2019

Even worse, everyone else publishes similar lists. Yet, that won’t stop thought leaders from hyping up a shiny new trend. Our marketing team may not be on the front lines helping our customers day to day, but it’s still essential that I keep my thumb on the pulse of what our clients are thinking and feeling.

Work Management 165

Work Management Marketing Management Advertising Agencies Content 165

Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. Creative marketing and delightful customer service too are not enough to succeed. The Employee Experience Advantage. Everybody Writes.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Marketing Insider Group

JANUARY 21, 2015

And this is having a dramatic impact on the landscape of agencies, publishers and brand advertisers that fuel the creation of much of the content we seek on TV, online and the remaining print vehicles some consumers are clinging on to. Their response is to get back to what they do best: creativity, design and storytelling.

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Koozai The Koozai YouTube channel is made up of a creative group of digital marketing experts. Go check out Carla’s YouTube channel for your daily dose of innovation and creativity!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Scoop.it

MARCH 7, 2023

There are many types of content that marketers, creatives, and business owners should invest in nowadays to build their competitive advantage. To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos.

Video Marketing 97

Video Marketing Tools Best Practices Work Management 97

Parse.ly

SEPTEMBER 10, 2021

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Customers are increasingly interested in engaging with brands and the competition for their attention has never been higher. Dennis Publishing. ” Dennis Publishing.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52