LEADership

NOVEMBER 5, 2013

In the online world, the term ‘optimization’ is most commonly used in the context of search engines and the results are measured by your online properties’ search ranking. When it comes to social media, however, optimization and results need to be viewed in a broader perspective. Click here to see more ways to optimize LinkedIn.

Social Media 40

Social Media Optimization CPO Media 40

Seismic

OCTOBER 25, 2022

In our Fall ‘22 Release, we’re announcing several industry-first products and features designed to empower enablement and go-to-market teams to think and work more strategically, while optimizing their processes, in order to drive smart growth. They need a solution that helps them scale and optimize their efforts. Register here !

Planning 52

Planning CPO Content Training 52

Seismic

OCTOBER 24, 2023

Then, he gave attendees a look at some of the integrations, optimizations, and updates we’ve made to the platform in the last year. VP of Product Marketing Eve Alexander gave us a look at the future of Enablement Planner and how it will help GTM teams launch, run, and optimize initiatives all in one place.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. Measurement platforms and tools continuing to enhance cross-device and platform measurement for optimal media allocation.

Trends 53

Trends Video Marketing CPO Allocation 53

Allocadia

JUNE 13, 2019

This is a crucial metric; the ability to accurately measure effectiveness means that marketing departments can optimize successful programs and activities to improve future outcomes. Yes – investing time, resources, and man-power into revamping the way your team measures and optimizes performance is a big commitment.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

RebelMouse

APRIL 18, 2019

Optimizely, Google Chrome Experiments, and other testing outlets add page speed overhead by rewriting layouts in JavaScript that only work after a page has rendered, which often disrupts the user experience. RebelMouse natively supports server-side rendering of multivariate layouts. Learn More: Unlock Meaningful Data.

CMS Development 40

CMS Development Product CPO Buzz 40

RebelMouse

APRIL 18, 2019

Optimizely, Google Chrome Experiments, and other testing outlets add page speed overhead by rewriting layouts in JavaScript that only work after a page has rendered, which often disrupts the user experience. RebelMouse natively supports server-side rendering of multivariate layouts. Learn More: Unlock Meaningful Data.

CMS Development 40

CMS Development Product CPO Buzz 40

Allocadia

OCTOBER 4, 2018

of marketers surveyed rated their organization’s ability to effectively measure marketing performance as merely ‘somewhat effective’ This is a crucial metric; the ability to accurately measure effectiveness means that marketing departments can optimize successful programs and activities to improve future outcomes.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always. Kick-off.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

RebelMouse

APRIL 18, 2019

RebelMouse creates significant, continuous organic growth because the search optimization tools we built were designed to inform editors and writers on how to win search phrases based on the current state of the algorithms. Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse.

CPO 40

CPO Curation Outreach SEO 40

RebelMouse

APRIL 18, 2019

RebelMouse creates significant, continuous organic growth because the search optimization tools we built were designed to inform editors and writers on how to win search phrases based on the current state of the algorithms. Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse.

CPO 40

CPO Curation Outreach SEO 40

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always. Kick-off.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Either way, there’s a divide between demand gen marketers and the data they need to build, launch, experiment, and optimize their campaigns. Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Mereo

NOVEMBER 15, 2023

Is your organizational structure as optimized as it could be? STRUCTURED FOR SUCCESS With an up-to-date and optimized go-to-market structure, your organization will have the foundational bones to Seek to Serve buyers with powerful solutions. Here are five key drivers we think you should pay attention to.

Work Management 41

Work Management Marketing Management Peer-to-peer Lead Ranking 41

SendX

NOVEMBER 8, 2019

Optimize the timing of your emails Got a landline? These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance. Ever had your dinner interrupted by a telemarketing call? By relationship with contact Create a different email for each segmented list.

Open Rate 263

Open Rate Practices Best Practices CAN-SPAM 263

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Mereo

DECEMBER 21, 2023

While the ghosts of years past continue to inhibit revenue optimization, a few organizations have recognized and grabbed hold of the opportunity to accelerate revenue performance and align these three powerful engines of growth.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Metadata

JANUARY 8, 2024

Optimize toward the metrics that matter with Metadata With Metadata Optimizer , measuring these metrics and reallocating your budget accordingly is easy. Just tell Optimizer which metrics matter to you—whether that’s CPL or CPO—and let our technology automatically move your budget to the top-performing ads.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Lenny's Newsletter

AUGUST 8, 2023

When in doubt, optimize for interestingness.” ” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool.

Startups 52

Startups Work Management CPO Enterprise Management 52

Mereo

JANUARY 6, 2022

As you look to pay your people more, also consider optimizing the price of your products ; how can you increase your value proposition in order to afford the talent you need? Now leaders need to plan for how to keep key employees on-staff. Salary increases may be appropriate, especially in relation to inflation and market competition.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

Martech Advisor

DECEMBER 16, 2019

Buzzword friendly technologies have a rich history of being co-opted by the advertising industry to add a veneer of legitimacy to otherwise commoditized products (AI, Algorithmic, Programmatic, Dynamic Optimization, Cross-Platform, etc.) To date, ML has been used to optimize ad delivery without the need for human oversight.

Advertisements 85

Advertisements Advertising Video Marketing CPO 85

ClickZ

OCTOBER 27, 2020

We can let the machines run, aim for efficiency, test everything, and optimize, but we still need to inject new messaging, new creative, and different calls to action into our campaigns. You can always optimize for clickthrough rate and open rate, but I find that, very often, the logic stops way too early.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

PathFactory

JUNE 24, 2021

Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. Check out the new Forrester report, Calibrate To The Customer For Optimal Buyer Experiences And Maximum Revenue Results. We need more data. A lot more.

ROI 52

ROI Top of Funnel Forrester CPO 52

LEADership

NOVEMBER 12, 2013

At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint. The dominant theme was cost-reduction—so, these are buyers working collaboratively and investing in knowledge sharing among their peers on how to buy more for less.

Cost per Lead 40

Cost per Lead Cost Lead Scoring Lead Ranking 40

Buffer

NOVEMBER 30, 2020

This type of exploration and playfulness generally becomes harder to do as you grow larger, and the boldness, optimism, and curiosity that it requires is something that I’m committed to supporting. This is a mindset we’ve kept at Buffer and has helped us continue to experiment with the way we work.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Mereo

DECEMBER 9, 2020

Resource Optimization. Engagement. Price-Conscious. Value-Focused. Productized Offerings. Configurable vs. Customized. Competitive Intelligence. One-to-Many vs. One-to-One. Adaptability. Differentiation. Innovation. Industry Engagement. Market Research. Trend Integration. Is this all to say that a market-driven strategy is best?

Work Management 87

Work Management Marketing Management Ideal Customer Profiles Planning 87

Seismic

MAY 11, 2021

Krish Mantripragada, CPO | Seismic. And we do this at scale so not just a few, but every seller in the organization is armed with this intelligence to optimize their engagement. Even the best of the best sellers get surprised by opportunities or risks that they may not have anticipated. This is truly unique to Seismic.

Marketing AI 59

Marketing AI Paid Search Agency Companies CPO 59

Webbiquity

JUNE 6, 2011

His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100