Martech

JUNE 3, 2022

The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters: Depth of curriculum: How comprehensive is the content, and what skills does it cover? Student experience: Did the students like the course and did they find it useful? Course highlights.

Course 108

Course Paid Content Marketing Analytics Tools Work Management 108

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. First pool (200 ideas) - Ideas created without AI assistance by students enrolled in a product design course at an elite university.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. The post Must-Read Marketing Research and Studies for March appeared first on ClearVoice Blog.

Studies 52

Studies Research Paid Search Agency Transparency 52

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Contently

AUGUST 18, 2021

Judging by our research, that’s causing a problem. Of course Binance’s content team hopes people will use their exchange to invest, but the guide doesn’t sugarcoat the details. Big takeaway: Study your brand voice and tone to see if there’s room to make your content more helpful and commanding.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Sword and the Script | B2B

MARCH 26, 2024

More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” A majority, (75%) of decision-makers said, “thought leadership has led them to research a product or service they were not previously considering.”

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Content Standard

DECEMBER 6, 2023

I’m speaking in generalities of course, but here’s what I mean. Of course that begs the question of how to best uncover that reality. The answer is market research. A market research-enhanced content strategy keeps rhythm with the focus of healthcare decision makers. Content marketing is a conversation.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

NetLine

FEBRUARY 23, 2023

The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. The study shared where ABM’s business impact has been measured. But what, specifically, should they expect to learn and adapt to?

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. What makes a good digital marketing course?

Course 101

Course Training Work Management Planning 101

KoMarketing Associates

JUNE 18, 2019

This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. What does this mean for B2B marketers? a purchase. Establish Credibility.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Vision Edge Marketing

OCTOBER 3, 2023

Like explorers surveying uncharted lands, businesses conduct market research to identify potential customers, lucrative customer segments, and prospective new territories. Similarly, companies must conduct thorough market research to gain insights into the competitive landscape, industry trends, and customer preferences.

Acquisitions 208

Acquisitions Lead Ranking Loyalty Lead Scoring 208

Hinge Marketing

FEBRUARY 3, 2021

Yet in spite of it all, many Architecture, Engineering and Construction (AEC) firms have managed to thrive, riding the waves of uncertainty and resetting their course. The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. About the Study. How do they do it?

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

Convince & Convert

APRIL 25, 2024

Of course, this isn’t a blanket recommendation to gate everything. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Conversely, formats like Tips & Tricks Guides, Courses, and e-Kits signal less immediate intent. Full report goes live next week.

B2B 143

B2B Case Study Case Studies Content 143

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Moreover, buyers value both types of engagement.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course consists of twelve lessons and takes approximately six hours to complete.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Vision Edge Marketing

SEPTEMBER 12, 2023

Their study found evidence of significant performance benefits related to strategic planning effectiveness. By regularly reviewing performance, you can identify areas of strength, pinpoint potential weaknesses, and make informed course corrections to ensure your ship stays on course.

Planning 226

Planning SWOT Allocation Contingency Planning 226

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Vision Edge Marketing

OCTOBER 31, 2023

Like the North Star or Southern Cross, it leads businesses to prioritize their efforts, allocate resources strategically, and chart a course toward sustainable growth and profit as found in a Bain & Company study , 81 percent of executives say market segmentation is a critical element for increasing profits.

Segmentation 196

Segmentation Lead Ranking Work Management Marketing Management 196

A Better Jones

FEBRUARY 26, 2020

And there’s almost no other profession out there built more firmly on the concept of research and comprehension of new things than that of journalism. I might not have studied marketing in college, but I did pick up terrific marketing skills from the various side gigs I worked while trying to make a career out of being a music journalist.

Course 52

Course Online Marketing Planning Paid Search Agency 52

AccuData

JULY 19, 2020

The research-oriented master’s system “Health Economics” is provided by the Faculty of Economics from the University of Duisburg-Essen, Campus Essen. The research-oriented degree system will in distinct allow people to work in the interface amongst science and management practices in well being care. Study Programs.

Studies 40

Studies Act-On Work Management Training 40

Contently

JULY 27, 2017

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. The company, along with researcher Steve W. But DiscoverOrg’s research shows that about 90 percent of the time, you really only need to convince one decision-maker.

Studies 98

Studies B2B B2B Sales Verticals 98

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 201

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 201

Savanta

DECEMBER 14, 2016

Last week I discussed two research techniques which can be used when determining the optimum pricing strategy – Gabor-Granger and Brand Price Trade Off (BPTO). With the linear raising or lowering of prices, respondents can easily guess what the researcher is doing and may be tempted to ‘game’ the result.

Pricing 120

Pricing Price Business to Business Research 120

KoMarketing Associates

AUGUST 22, 2019

As marketers look for fresh ways to resonate with their target audience, new research shows that offering voice-enabled experiences may be the key to garnering more customers. Over the course of the next 12 months, approximately 94 percent of marketers say that they intend to increase their investment in voice.

Studies 123

Studies Statistics Paid Search Agency Custom Publishing 123

Act-On

FEBRUARY 16, 2024

Of course, this is a quick summary of the process. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. The research also revealed that 70% of leads are lost due to inadequate follow-up.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

Hubspot

FEBRUARY 23, 2018

The Best Free Online Courses For Current & Future Entrepreneurs. The Complete Product Management Course. The Complete Product Management Course. Take this course. Anyone who wants to quickly get a grasp on the financial elements of starting a company should enroll in this finance course. Level: Introductory.

Course 99

Course Training Peer-to-peer Startups 99

Hinge Marketing

SEPTEMBER 30, 2019

For example, our research shows that when we ask a firm who their competitors are, and then we ask their clients and prospects the same question, we find that the average overlap is only about 30%. Similarly, our research also shows that about 70% of the time your clients admit they don’t really know all your firm does. Bonus benefit.

Research 91

Research Ad Frequency Paid Search Agency Work Management 91