Marketing Insider Group

JULY 3, 2023

Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry. You can use that intel to help you build a content calendar for the year.

Trends 264

Trends Marketing AI Lead Scoring Lead Ranking 264

Exo B2B

MARCH 19, 2024

It’s the new innovation in the way Google searches, based, of course, on artificial intelligence. 3: Related information: here you’ll find related research items that might be of interest to you. This means : Privilégier les «long tail keywords» (mot-clé longue traîne).

Marketing AI 52

Marketing AI Google B2B Marketing Long Tail Marketing 52

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

illumin

MARCH 26, 2024

Commercial searches: A user is looking to conduct deeper research into a product before making a purchase decision. The marketing funnel is also a great tool for keyword research since it captures search intent. Of course, Google Ads are just one part of the marketing mix in journey advertising.

Keywords 59

Keywords Paid Search Agency Ads Google 59

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. That’s how important it is to optimize for SERP features.

SERP 295

SERP Features Google Top of Funnel 295

Only B2B

NOVEMBER 1, 2020

Here are some of the popular lead magnets for the content marketing campaigns: E-Book Webinars Quizzes Courses Videos. Long Tail Keyword. For a small to mid-scale business Long tail keyword is a way to go, because it is easy to identify the intent of these keywords. This is called as lead magnets.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

chiefmartech

DECEMBER 5, 2023

We discuss AI, of course. We dive into a thorough examination of what’s happening in the long tail of martech apps. We’re incredibly grateful to GrowthLoop , mParticle , OfferFit , SAS , and Snowplow , who sponsored this report that we’ve been researching for the past five months. One more thing.

Trends 97

Trends Aggregators Long Tail Marketing Startups 97

KoMarketing Associates

OCTOBER 25, 2016

The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. They are now interested in researching more about their options. The searcher has found the company they are considering and is now in the final stages of researching before converting. Search Query: Desire. keyword.io.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Adobe Experience Cloud Blog

MAY 22, 2017

Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

KoMarketing Associates

JULY 18, 2017

Of course, the audience should always come first. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. You will be presented with a number of “long-tail” keyword phrases that relate to the theme.

SEO 141

SEO Long Tail Marketing SERP Content 141

Salesforce Marketing Cloud

MARCH 25, 2024

There’s the standard definition for SMB, of course. The term, which stands for “small and medium-sized business,” is a useful one for analysts and researchers tasked with defining the difference between the IT needs of large enterprises and the challenges faced by smaller companies.

SMB 52

SMB Allocation Advertising Mediums Long Tail Marketing 52

Hubspot

MARCH 19, 2020

Of course, every marketer should consider more than organic traffic when analyzing success metrics. Keyword Research. To put it simply, keyword research lets you see what search terms you're currently ranking for, what others in your industry are ranking for, and which keywords could use more of your attention.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Use these phrases to: Conduct keyword and topic research. Use Google Suggest for Identifying Long Tail Keywords. All you need is the root keyword to start building a list of content ideas, long-tail keywords, and more.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

KoMarketing Associates

NOVEMBER 16, 2017

Once the keyword list has been finalized (including long-tail varieties), start grouping them into themes. With your themes in hand, select a few that you’d like to focus on throughout the course of the year (each quarter). Note: These themes may be your core business offerings and alignment is encouraged.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

MAY 21, 2019

Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. Instead, we want to look at longer tail terms that target users further down the funnel. These long tail keywords may not get as many searches but they are more relevant and likely less competitive.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Contently

MARCH 1, 2022

It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews. Of course, there’s also a caveat: Check the analysis to better understand what is considered plagiarism. But not all clicks are created equal. .”

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

RebelMouse

JUNE 20, 2023

A New Meaning for the 24-Hour News Cycle Drawing from our research on how the 80/20 Rule applies to pageviews and engagement , we are defining an article’s lifespan as the time it takes to reach 80% of its pageviews over the course of the first week after publication. Breaking news runs its course before lifestyle and science.

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

Content Standard

SEPTEMBER 16, 2020

The long-tail search patterns encouraged by voice search are changing how businesses develop their keyword strategies to guide their content creation. As you target long-tail keywords through your Google-centric SEO efforts , you can do the same through voice search and align your SEO focus on Google over all other properties.

Search Marketing 102

Search Marketing Long Tail Marketing Content Marketing Amazon 102

Zoominfo

MAY 29, 2018

Market research firm Gartner predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30% ( source ). There are many options available, so do your research to find the solution that works for you. In fact, 41% of U.S.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Directive Agency

APRIL 15, 2022

SEOs love Google’s Search Console tool, and in this post, we’re going to look at why it’s potentially the most powerful SEO tool on the market, how you can benefit from using it, and how to use it for keyword research. . Can I Use Google Search Console for Keyword Research & Ranking? What is Google Search Console?

Keywords 52

Keywords SEO Google Long Tail Marketing 52

seo.co

OCTOBER 25, 2023

Research target bankruptcy-related keywords Next, do some keyword research. For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. Think FindLaw and Justia.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Convince & Convert

JUNE 6, 2013

You begin with an idea for your content, which of course, should track to your marketing objectives. But I can help myself and this website by practicing some smart keyword research. If I don’t do any keyword research, my article will compete on that very large playing field. So now I’m going to put Long Tail Pro to work.

Keywords 136

Keywords Long Tail Marketing Blogger Content 136

Martech

NOVEMBER 10, 2022

In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. From doing research to creating content and optimizing it, content automation tools can improve your productivity across the entire content life cycle. Determine the article topic.

Marketing Automation Services 80

Marketing Automation Services Automation Top of Funnel Work Management 80

seo.co

JULY 26, 2023

Keyword and subject research SEO begins with determining what queries users type into search engines when they need your product or service. Check out these free keyword research tools to get started. However, don’t stop at keyword research. You’ll need to research your subject matter as well.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Moz

FEBRUARY 4, 2021

Well, the first step here is keyword research. You might want to start investigating which long-tail keywords you could potentially optimize your site for. There are a couple of reports you can pull in STAT which can definitely help you in this research. How do you target those opportunities? What's your rank?

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

Content Standard

AUGUST 12, 2020

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

Convert

JANUARY 17, 2024

How will online findability change in the course of this year and further on? The first GEO research went live in early December and I covered it here. Researchers optimized content using different tactics and tested which of those on-page optimization tactics helped pages to come up in more AI answers.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

KoMarketing Associates

DECEMBER 13, 2018

Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., Of course, this is dependent on your company or client’s brand guidelines, but sometimes, addressing your readers directly can get your point across most effectively. Do Your Research.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Conductor

OCTOBER 28, 2019

SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy. Therefore, you’ll get a lot of data about which long-tail queries actually drive conversions.

SEM 68

SEM SEO Long Tail Marketing SERP 68

Hubspot

DECEMBER 22, 2020

Udemy - Best Selling Online Courses. How do you know if a searcher wants online training software versus online courses? However, the organic results are overwhelmingly online course companies such as Udemy, Lynda, and Coursera. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.".

PPC 101

PPC Work Management SEO Top of Funnel 101

chiefmartech

JUNE 4, 2023

” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. And, of course, 11,000+ martech products , which is just a fraction of the 100,000+ business software apps listed on G2. It was open source communities.

Generation 111

Generation Budget Programs Aggregators Long Tail Marketing 111

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

Scoop.it

DECEMBER 29, 2022

Insert these keywords on SEMrush or Moz Keyword research tools. A quick tip : always target the long tail keywords with low competition and high volume. Of course, you want these audiences to take further steps that will take them to the middle of the funnel. See the image below for a clearer picture.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Hubspot

MARCH 3, 2020

Target long-tail keyword variations. Cover all the ways people might refer to your city in your keyword research so you can capitalize on all the different ways people find you on the web. Be a guest blogger, talk to and about (positively, of course!) Here's an example of a page that is well optimized for local search.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Valasys

AUGUST 3, 2023

Introduction Do you find yourself drowning in a sea of SEO tasks, from exhaustive keyword research to laborious competitor analysis and mind-numbing performance reporting? Of course, as impressive as automation is, it’s vital to remember that it can’t completely replace the human touch and expertise.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98