Directive Agency

AUGUST 8, 2017

You always have the option of trying to rank organically for smaller keywords, of course. You should still target long-tail keywords whenever possible. Of course not. You know your Cost Per Click and your Cost Per Acquisition. Take another approach with your B2B marketing strategy.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Hubspot

APRIL 18, 2013

You see customers walking in every day that are still in research mode and have no idea what brand they want or which size tire they even need. Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. Long-Tail Keyword Expansion. Pricing in Ads.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Single Grain

JULY 20, 2023

This will increase click volume and visibility , but you’ll only see results if you still stick to your budget. For some businesses, a maximum bid could be $20 CPC. Don’t be afraid to bid on expensive keywords if they result in more clicks. Add the keyword themes you want and click “Save.” of queries.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Single Grain

JUNE 14, 2023

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. The purpose, of course, is to persuade them to make a purchase.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Convince & Convert

MARCH 8, 2012

I think, long- term, that’s a smart play. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? Eric: Yeah.

Paid Search Agency 121

Paid Search Agency Companies Work Management Facebook 121

Single Grain

MARCH 28, 2023

Keyword Strategy: SaaS companies often have more complex products and services with a specific set of features, which means they need to focus on specific long-tail keywords to target their ideal customers. The discovery of the buyer persona should help unveil keyword phrases that you can use to conduct your research.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

Content Marketing Institute

JANUARY 23, 2019

Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Ogilvy #research @hubspot Click To Tweet. Give cold ones something easy to watch/click. bsmarketer Click To Tweet. Click To Tweet.

Paid Content 100

Paid Content Top of Funnel Cost Per Click Promotion 100

Single Grain

JUNE 7, 2023

PPC advertising tools provide you with a ton of valuable data on user behavior, click-through rates (CTRs), and conversion rates that you can use to fine-tune your campaigns to reach the right customers with the right products at the right time. Not that you have anything personal against them, of course.

PPC 52

PPC eCommerce Practices Effectiveness 52

Single Grain

MARCH 23, 2020

Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Research keywords. As per Google : “Our keyword research tool will help you find the keywords that are most relevant for your business.”

Keywords 124

Keywords Paid Content Google API 124

Single Grain

MAY 9, 2023

Of course, we all know that managing any marketing or advertising budget can be a challenge, which is why any business looking to attract enterprise customers will benefit from doing effective PPC keyword research to identify the type of words and phrases most likely to produce a solid return on investment.

Paid Content 52

Paid Content Enterprise Management Sales Qualified Leads PPC 52

Convert

NOVEMBER 8, 2022

Of course, this made Mark Zuckerberg very unhappy, but nobody was more distressed than the online store owners whose businesses rely on those ads to thrive. You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Optinmonster

MARCH 19, 2024

You can click on any one of them below to explore the tools listed in that specific section. Headline Analyzers Headline Generators Headline Research Tools Headline A/B Testing Tools Bonus: Free Headline Resources Headline Analyzers If you’re a marketer, you might already be creating headlines for your marketing campaigns.

Lead Ranking 90

Lead Ranking Resources Lead Scoring Tools 90

Single Grain

AUGUST 2, 2023

There are some rumors going around about Samsung potentially making Bing its default search engine, which would cost Google around $3 billion. In fact, it may present new opportunities for SEO professionals to optimize for conversational queries and long-tail keywords that may not have been as prevalent in traditional search results.

Paid Content 52

Paid Content Marketing AI Paid Search Agency SEO 52

KoMarketing Associates

APRIL 12, 2018

The only problem is, content marketing is a creative endeavor that often has a lengthy production time, can be difficult to attribute ROI, and requires the skills of many different team members in order to sign, seal, and deliver – metaphorically speaking, of course. For engagement plays, check out social shares and brand mentions.

Planning 204

Planning B2B Marketing Marketing & Strategy Marketing Strategy 204

ClearVoice

APRIL 15, 2019

SEMRush offers a number of features, from improving search engine rank, researching competitive keywords, and analyzing competitor data, and many more. They continue to build in new functionality, such as the CPC Mapping feature (still in Beta at time of publication) you can see below.

Budget Programs 75

Budget Programs SEO Lead Ranking Tools 75

Conductor

OCTOBER 28, 2020

On top of that, based on a Google commissioned Ipsos study, less than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday. Research What users are searching for and the language they are using. All this, however, was before the pandemic took place.

SEO 69

SEO Webinar Metrics Ad Building Marketing & Strategy 69

Single Grain

OCTOBER 27, 2020

Competitor research has always been and will always be a core part of marketing, and this is the perfect example. You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Anyword

OCTOBER 7, 2019

You may think of your average online marketer as a performance-focused conversion machine, wielding page optimization and CPC bids like a Jedi wields a lightsaber. Content marketing is, by nature, a long-tail endeavor. There’s a fair bit of research that has been conducted on the topic. Simple enough, right? .

Loyalty 63

Loyalty Optimization Correlation Marketing Analytics Tools 63

Hubspot

JULY 26, 2017

Long-tail keywords have been replaced by conversational keywords, and writing blog post after blog post about every topic imaginable has been replaced by the topic cluster keyword strategy, as outlined in the video below. Learn more about how AI is used and the future of artificial intelligence from new HubSpot research.

Marketing AI 77

Marketing AI Marketing Automation Services Planning Cost Per Click 77

Anyword

OCTOBER 7, 2019

You may think of your average online marketer as a performance-focused conversion machine, wielding page optimization and CPC bids like a Jedi wields a lightsaber. Content marketing is, by nature, a long-tail endeavor. There’s a fair bit of research that has been conducted on the topic. Simple enough, right? .

Loyalty 40

Loyalty Optimization Correlation Marketing Analytics Tools 40

Single Grain

MAY 8, 2023

Plus, it’s so easy for professors to create an online course and make it available for students worldwide. Since 87% of students rely on a college’s website to research their options , using SEO to boost visibility in the SERPs is a vital part of any education marketing strategy. educational institutions have some serious competition.

Education 111

Education Lead Scoring Lead Ranking Cost Per Click 111

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Click the play button to listen here: Download the audio file: [link]. Last week we talked of course about the big Instagram deal. Two, CPC rates are up 23%.

Paid Content 119

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 119

Altitude Marketing

SEPTEMBER 25, 2018

And yes, long-form articles, blogs, social media posts, case studies, white papers, primary research reports, and other types of customized content are valuable. When you’re doing this, think about how to help them to find this valuable content and do some key phrase research. At least not exclusively.

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

Single Grain

JANUARY 29, 2020

focuses on creating informational content and courses, which helps them increase their brand exposure. Most people start with a Google or other search engine query when conducting product research, and that includes business owners looking for a SaaS product for their company. has acquired around 26,150,750 backlinks.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Zoominfo

AUGUST 7, 2018

Of course, some CRMs are more useful than others. BuzzSumo : If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. Survey Monkey : Survey Monkey provides valuable survey capabilities to collect audience insights and aid your market research efforts. The result?

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Single Grain

JANUARY 15, 2020

A buyer persona is a detailed, research-based description of your target customer. Think of it like a Q&A: Research which questions your customers are asking and then answer them in detail in your blog or video content. It could also be access to a video, a webinar or a course. Mastering YouTube Ads (New Course).

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Zoominfo

AUGUST 7, 2018

Of course, some CRMs are more useful than others. BuzzSumo If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. Survey Monkey Survey Monkey provides valuable survey capabilities to collect audience insights and aid your market research efforts. The result?

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Tools like Canva make it easy, so there’s no excuse to use boring webinar slides anymore: According to the Social Science Research Network, 65% of people are visual learners.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Albacross

MAY 22, 2019

When it comes to wording your CTA, research shows that using first person pronouns can increase your conversions by up to 90%. Research shows that 53% of people will leave a page if it takes longer than 3 seconds to load , and you don’t want your visitors to churn before they even get the chance to see your offer! Pretty simple, right?

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Directive Agency

MARCH 2, 2018

We use the Q&A Form as a baseline for digging deeper into further research and prioritizing their needs. We indulge in the age-old digital marketer practice at Directive Consulting called “keyword research.” Research is foundational to excellent work. After all, the client should be somewhat of an expert in their industry.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Hubspot

JULY 21, 2015

You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Single Grain

JANUARY 30, 2023

Related Content: SEO Keyword Research Made Easy in 2023 Get My Free (Human) Marketing Plan Examples of ChatGPT Prompts Organized by Category Here are some examples of pre-written prompts to get started quickly with ChatGPT: 1) Science and Technology ChatGPT can share science formulas and can also help you solve equations. ” Voila!

Marketing AI 59

Marketing AI Work Management Budget Programs Marketing Management 59