DealSignal

DECEMBER 1, 2022

Table of Contents Precision Targeting: Unleashing Data Accuracy Precision Targeting 101 Data – The Foundation of Precision Targeting The High Cost of Mistargeting Precise Data with DealSignal: the #1 Zoominfo Competitor Conclusion Learn more about Data Accuracy. Precision Targeting: Unleashing Data Accuracy. Precision Targeting 101.

Zoominfo 52

Zoominfo B2B Sales Word of Mouth Customer Satisfaction 52

DealSignal

NOVEMBER 22, 2022

To create effective marketing campaigns, many companies find themselves looking for ZoomInfo alternatives that actually provide them with accurate data to build a potent sales strategy. In today’s rapidly changing economic environment, information is king, and proper Zoominfo alternatives are more sought after than ever.

Zoominfo 52

Zoominfo Marketing Budget Work Management Marketing Management 52

InsightSquared

JANUARY 22, 2018

In previous posts , I’ve discussed how to evaluate the costs of a new sales tool, and offered some general best practices for managing your tech stack. To help you roll out the new technology your sales leadership just purchased, I’ve outlined some general guidelines you can follow to help the organization onboard a vendor successfully. .

Vendors 159

Vendors Tips Zoominfo Training 159

SalesIntel

SEPTEMBER 23, 2022

ZoomInfo, by all accounts, is the leading platform in the B2B data intelligence space, but that isn’t necessarily because it has a superior product. We have witnessed over the last few months a constant influx of ZoomInfo customers who are now happy clients of SalesIntel. That is until SalesIntel stepped in to fill that void.

Zoominfo 40

Zoominfo Transparency Click Rate Pricing 40

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. It’s a Big Investment.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Zoominfo

AUGUST 2, 2020

Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. If a vendor did nothing to maintain the accuracy of their data, they would have very few customers. The vendor should be able (and willing) to provide specifics. If you have questions or concerns, ask.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

JUNE 27, 2022

When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. or “what is your cost per contact?” often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. But using evaluations like “how many accounts can you provide?”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Zoominfo

MAY 8, 2020

ZoomInfo’s vast B2B company database can help you find prospects that meet specific criteria. Justin uses ZoomInfo to create filtered searches that specify industry, company size, and geographical location. You can create hyper-specific company search filters in the ZoomInfo platform. Where are those companies located?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. Maybe the cost per MQL is high, but the cost per opportunity is low, or vice versa.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Zoominfo

JULY 5, 2022

That engagement time becomes even smaller when you add competing vendors going after the same buyers. The vendors who can reach out and build a relationship quickly have higher rates of success. Learn more about ZoomInfo Lead Routing today. Yet too many companies aren’t set up to be the first to contact leads.

Work Management 130

Work Management Marketing Analytics Tools Lead Scoring Lead Ranking 130

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

MAY 31, 2022

ZoomInfo MarketingOS Finally, ABM with data you can trust. TAM = $(Total # of Accounts) x ACV For example, suppose you have a beverage company that could sell lemonade to 1,000 vendors on the West Coast. Each case of lemonade costs $30, and on average your vendors buy 50 cases per year, totaling $1,500.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Zoominfo

NOVEMBER 5, 2018

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. Make sure your vendor understands your business and your goals. Make a list of your requirements and communicate these to each vendor.

Purchase 154

Purchase Zoominfo B2B Bundling 154

Zoominfo

NOVEMBER 29, 2023

In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. “These days, communities are the heart of B2B brands,” says Krystal Wu, senior manager of community and content at ZoomInfo. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Zoominfo

NOVEMBER 29, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Cost per MQL: The higher your lead to MQL rate, the lower your cost per MQL. When your cost per MQL is low, more of your spend can go toward creating MQLs rather than nurturing leads that may not work out. Intent lift. Compare how the two perform.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Zoominfo

SEPTEMBER 9, 2021

ZoomInfo changed that by creating access to more data than most organizations could have ever imagined. That’s why I’m excited to announce that ZoomInfo has acquired RingLead, a leader in data orchestration that helps organizations manage their first- and third-party data assets. Why did ZoomInfo Acquire RingLead?

Zoominfo 52

Zoominfo Enterprise Management Work Management Marketing Management 52

Zoominfo

APRIL 13, 2020

Martin , ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men? Download our full study to see: who cares about pricing discounts who’s more politically oriented who’s more open to new upstart vendors and more! Stereotypes exist.

Cold Calling 130

Cold Calling Peer-to-peer Zoominfo Outreach 130

Zoominfo

OCTOBER 14, 2018

Bad data costs U.S. Work with the same market intelligence solution or an alternate vendor to fix any holes or inconsistencies in your sales database. For more information about improving your data quality and increasing sales productivity, contact ZoomInfo today. businesses more than $611 billion each year ( source ).

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

MAY 7, 2020

We already use another vendor.” “I We talked with three sales leaders at ZoomInfo to find the perfect response. ZoomInfo Account Executive Jessica Rogers thinks responding to objections is like dealing with family members: People don’t change their minds very often. We don’t have the budget.” “I It’s not the right time.

Zoominfo 213

Zoominfo Validation Budget Programs Marketing Prospects 213

Zoominfo

JUNE 4, 2019

At an industry event with 400 vendors, the average attendee will visit somewhere between 25-31 vendor booths. For instance, here at ZoomInfo, we help sales and marketing professionals find and reach their ideal audience, amongst the crowded prospect landscape. These freebies are not only practical but often cost-effective.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Zoominfo

JUNE 14, 2018

Because most industry events come with a cost—time away from your desk, budget, travel, etc.—attendees Schedule time with specific vendors. Check out a map of the booths and vendors ahead of time. Although not all vendors take appointments ahead of time, many are happy to do so! The 2018 Growth Acceleration Summit.

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling. Increasing sales with enterprise customers starts here — find out how to build custom solutions.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

AUGUST 19, 2021

ZoomInfo RevOS: Accelerate Your Pipeline Data-driven solutions that connect your business to buyers at every stage. Technographics : The applications and software infrastructure used by a business, such as AWS, HubSpot, Salesforce, and ZoomInfo. Choosing a DaaS provider is a critical decision for any business. Get a Demo What is DaaS?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Rev

SEPTEMBER 27, 2023

As you research different vendors, look at pricing, features, customer service reviews and any other factors that may influence your decision. What are the pricing options, and is it cost-effective for our team? Evaluate cost-effectiveness Your budget concerns are real. What does customer support look like (e.g.,

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Zoominfo

APRIL 7, 2020

Note: DiscoverOrg acquired ZoomInfo in 2019. I get involved with the relationships that we have with vendors, service providers, and product provisioning,” Kingsley says, “that speaks to the employee experience. Sales and marketing messaging should address the employee experience, and lower the cost to serve.

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

Zoominfo

AUGUST 1, 2018

Let’s quickly address the main objections that B2B marketers have about VR/AR: VR/AR is too expensive: The most intricate VR equipment may not be cheap– but with the right strategy, it can offer a long-term return-on-investment that far exceeds its cost.

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Consider these statistics on the impact of effective lead nurturing ( source ): Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

APRIL 23, 2018

Customers are increasingly focused on the financial impact and ROI of their decisions because switching vendors or making large strategic changes carries inherent risks. Due to increased competition among vendors, customers often demand low-cost solutions. The result?

B2B Sales 133

B2B Sales Zoominfo Training Vendors 133

Zoominfo

JULY 22, 2018

68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a B2B vendor ( source ). year-over-year decrease in cost per contact, compared to a 0.2% 98% of Americans switch between devices in the same day ( source ).

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Zoominfo

AUGUST 16, 2018

One recent study found companies that excel at lead nurturing generate 50% more sales-ready leads, at a 33% lower cost; while another study stated that nurtured leads make 47% larger purchases ( source ). In fact, 82% of buyers viewed at least 5 pieces of content before deciding to buy from a specific vendor ( source ).

Lead Nurturing 100

Lead Nurturing Lead Ranking Sales Management Lead Scoring 100

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. They get: Company data from one vendor Contact data from another Tech stack data from another Intent data from another Investor and funding data from another Company IP Address data from yet another.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Zoominfo

JUNE 4, 2019

At an industry event with 400 vendors, the average attendee will visit somewhere between 25-31 vendor booths. For instance, here at ZoomInfo, we help sales and marketing professionals find and reach their ideal audience, amongst the crowded prospect landscape. These freebies are not only practical but often cost-effective.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

MAY 3, 2018

Bad data costs U.S. The vendor you choose will determine the quality of your database append. For an in-depth guide to selecting a data vendor, check out Try Before You Buy: Data Sampling Strategies. If you’re ready to prioritize your B2B database , contact ZoomInfo today. businesses more than $611 billion each year.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

JULY 15, 2019

Think about all the times you’ve struggled to avoid an over-eager shopping mall vendor who tries to force a free energy drink or snack or random knick-knack into your hands. These are the over-the-top, annoying, transparent attempts to shine a spotlight on your brand at any costs.

Activities 246

Activities Brand Identity Branding Sample 246