Marketing Insider Group

JULY 15, 2010

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.” My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Zoominfo

JANUARY 29, 2018

You are losing time in two ways — the time lost traveling to and attending the event as well as the opportunity cost of not spending time on more productive activities. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

The ROI Guy

OCTOBER 11, 2016

With these changing roles, tech buyers care most about driving business growth (35%) and reducing risks (28%), versus what used to matter much more in the past: how the technology investment would reduce total cost of ownership (13%) or drive productivity / process improvements (24%). The conundrum?

Webcast 40

Webcast Lead Ranking Budget Programs Marketing Proposals 40

Everything Technology Marketing

JANUARY 31, 2012

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011. The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

The Effective Marketer

SEPTEMBER 23, 2009

The link for the MarketingProfs Digital Marketing World online event is: [link] Meeting of the Minds Webcast Series Marketing NPV is one of those great little secrets of the web, because not many people know of them. That’s why I think their new webcast series has great promise. Please do the same! United States License.

Training 100

Training Planning Work Management Marketing Management 100

NuSpark Consulting

MAY 7, 2016

In the same study, 68% of respondents strongly agree that B2B vendors would be better off curbing sales messages to improve the quality of their content, and a whopping 80% of decision makers prefer receiving company information in a series of articles versus an ad.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Everything Technology Marketing

JANUARY 1, 2011

Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions. Outsourcing (along the same lines as cost reduction, and can we afford to outsource even more without losing core competencies?)

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Buzz Marketing for Technology

JUNE 27, 2008

Webcasts |. Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Salesforce for Google Apps Webcast. Vendor Management. src = [link]. }. White Papers |. Podcasts |. Solution Centers |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Vendor Comparisons & Waves. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures. Purchase research and Webcasts securely online.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Capstone Insights

JANUARY 17, 2018

a confirmation email after registration for a webcast or event). tradeshow follow-up, webcast invites and follow-up, etc.). There, I wrote dozens of reports and gave way to many presentations on marketing automation, its vendors, and how to maximize its value impact. Exclude those emails that are expected.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Buzz Marketing for Technology

JUNE 27, 2008

Sponsored White Papers, Webcasts, and Downloads. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors. Sponsored White Papers, Webcasts, and Downloads. White Papers and Webcasts.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Sales Engine

JANUARY 25, 2016

Let’s say for example that you sell enterprise software to businesses and because of the large investment, most companies stay with their current vendor least five years before making major changes. That means one in five years, 20%, companies in your space are potentially in the market for new vendor.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

The Effective Marketer

AUGUST 25, 2009

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Rehearse 5.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Online Marketing Institute

DECEMBER 23, 2010

Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

markempa

JUNE 29, 2007

Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

The Effective Marketer

MAY 25, 2009

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Webbiquity

OCTOBER 6, 2020

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. You can find the full webcast replay here. Here are actionable answers to 10 tough SEO questions that matter today.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

NuSpark Consulting

JULY 15, 2011

Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. When prospects engage with a vendor by downloading content or viewing webinars, for example, they inch closer to their buying decisions and their “lead score” increases. Decrease in cost of sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. When prospects engage with a vendor by downloading content or viewing webinars, for example, they inch closer to their buying decisions and their “lead score” increases. Decrease in cost of sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

WebMarketCentral

FEBRUARY 14, 2007

Marketing Sherpa recently published an excellent and thorough review of webinar / web conferencing vendors. After February 18th, 2007, it'll cost you a few bucks, but it's worth it.) Webinars can be a powerful B2B lead generation tool, but vendors come with a wide variety of price points and feature sets.

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

JULY 14, 2008

Give Your Knowledge Away Studies have shown that dropping registration barriers for content such as white papers, webcasts and podcasts significantly increases the exposure to your materials—according to MarketingSherpa, by about a factor of seven on average. For example, Red Hat software has provided no-registration-required webcasts.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

The ROI Guy

DECEMBER 2, 2014

What is the cost to me of doing nothing / sticking with the status quo and value of change if I implement the proposed solution? Logic – going beyond just messaging, to specifically quantify the cost of do nothing and value of change in terms specific to each stakeholder. Anything to add in conclusion Jim?

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

WebMarketCentral

JULY 16, 2007

hours) or vendor-produced content (websites, webcasts, white papers, etc. - When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial. Vendor content came in second, followed closely by trade media.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

SpotMe Blog

SEPTEMBER 1, 2022

The cost usually includes equipment, room hire, and catering. For example, the number of attendees and no-shows, the total cost, and the ROI. A pro forma invoice is a bill that a supplier provides before they deliver a service, so you know how much it will cost. Day Delegate Rate (DDR). Desktop app. Post-event report.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Buzz Marketing for Technology

JUNE 27, 2008

Webcasts |. Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Partners, Vendors and other things "out there" TOP POSTS. Customers dont understand how software vendors work. View This Webcast » The CIOs Guide to Wireless in the Enterprise.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

OCTOBER 29, 2010

The problem with market research though is its drastically high costs. Talking to vendors, so what? It translates to cost saving.&# Jamthe argues that social media’s cost savings come in its ability to get market feedback and even new product ideas at a fraction of the cost.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Everything Technology Marketing

JUNE 18, 2010

As you know, more and more corporate functions are moving to a service and subscription based model where companies aggressively outsource everything that is not core to the business in order to gain advantages related to cost, scalability, and agility.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

The ROI Guy

MAY 4, 2011

Even print magazines, case studies, eNewsletters and webcasts are ineffective or less than effective for more than 40% of respondents. In fact the level of relevant content affected whether made the vendor made the short list of alternative choices, with 86% of respondents indicating that relevant content drove the buyer’s decision.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Budget Content Marketing 40

The ROI Guy

JUNE 29, 2011

This has led to a desire to have content that is more targeted, personalized and relevant – giving a rise in popularity to newer content formats such as videos, webcasts and interactive tools (such as diagnostic assessments, ROI calculators and TCO comparison tools).

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. ” Lower Your Cost Per Lead! Marketers have the highest confidence that in-person events, webinars/webcasts and case studies are effective tactics. So why not give it to them?”

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

LEADership

MAY 13, 2014

A recent CMO Council study of B2B buyers indicates that 87 percent of buyers believe that online content impacts their buyer journey from vendor selection to purchase decisions. Email newsletters, whitepapers, e-books, webcasts, etc. B2B Marketing Tip #2: Make it easy and quick for your buyers to find what they are looking for.

Lead Generation 40

Lead Generation Enterprise Management Work Management Budget Programs 40

SpotMe Blog

SEPTEMBER 30, 2022

Ever-evolving technology makes it easier for HCPs to attend congresses virtually and save costs. According to Across Health Maturometer 2021, “86% of pharma companies in Europe intend to increase their use of webcasts”. Virtual meetings include webcasts, webinars, and virtual symposia. Virtual life science meetings.

Enterprise Management 59

Enterprise Management Webinar Metrics Marketing Strategy Marketing & Strategy 59

WebMarketCentral

OCTOBER 8, 2008

Search Engine Optimization (SEO ) Since (ballpark figures) 75% of b2b buyers use search engines to research vendors when making a purchase decision, and 75% of clicks are on organic search results rather than paid links , SEO alone has the potential to expose your company to half of all sales prospects.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

Online Marketing Institute

NOVEMBER 2, 2010

The problem with market research though is its drastically high costs. Talking to vendors, so what? It translates to cost saving.&# Jamthe argues that social media’s cost savings come in its ability to get market feedback and even new product ideas at a fraction of the cost.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40