SmartBug Media

NOVEMBER 17, 2023

Businesses often want to improve operational efficiency and productivity, and they know that adjusting their tech stack can help. Our recent webinar, " Right-Sizing Your Tech Stack: Building Your Revenue Systems Landscape for Operational Efficiency," digs into optimizing your tech tools for better operations.

Efficiency 59

Efficiency Ad Building Budget Programs Validation 59

Vision Edge Marketing

MARCH 26, 2024

An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin. While this enhances operational efficiency, Userlike found that at least 60% of their survey respondents prefer to wait in a queue if it meant they could speak with a human agent.

B2B 246

B2B Customer Satisfaction Interactive Marketing Loyalty 246

Martech

MAY 17, 2023

Or the tool just is not utilized enough to justify the cost. Step 1: Identify system integrations and process dependencies To avoid disrupting your operations, it is critical to identify what other systems and processes depend on the tool you are planning to retire. Dig deeper: Are you getting the most from your stack?

Marketing Automation Services 103

Marketing Automation Services Work Management Marketing Management Tools 103

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. What is Revenue Operations?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

ClickDimensions

NOVEMBER 28, 2023

Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack Understanding the Unique Challenges for SMBs Unlike large enterprises, SMBs frequently work with more limited resources meaning any investment in sales and marketing technology must be not only effective but also cost-efficient.

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

ClickDimensions

NOVEMBER 28, 2023

Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack Understanding the Unique Challenges for SMBs Unlike large enterprises, SMBs frequently work with more limited resources meaning any investment in sales and marketing technology must be not only effective but also cost-efficient.

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

DiscoverOrg

DECEMBER 4, 2018

A candid interview with Jill Konrath and Synchronoss’ Director of Legal Operations, Dana Huppert. Legal Operations might work behind the scenes of the General Counsel … but ops wears the pants on tech purchase decisions. What does the buying cycle look like for legal operations? Huppert wears many hats. risk management.

Bundling 136

Bundling Buyer Personas Work Management Efficiency 136

Vision Edge Marketing

OCTOBER 10, 2023

Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. 3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters.

Process 233

Process Optimization Work Management Marketing Management 233

Martech

SEPTEMBER 23, 2021

When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth. YoY growth, higher output/volume, lower costs, etc.) Assessing the impact of effective communication.

Cost 136

Cost Planning Work Management Paid Search Agency 136

Marketing Insider Group

MAY 14, 2024

In doing so, you can build momentum and increase attendance through effective and cost-efficient means. Specifically, note what methods had the most success, which were the most cost-effective, and any that were ineffective. The right marketing tools can streamline operations and enhance the efficiency of your efforts.

Planning 246

Planning Event Marketing Marketing Plans Work Management 246

Act-On

NOVEMBER 15, 2023

You divide the profit earned from marketing automation by the cost of that investment. For the sake of simplicity, if your investment is $100 and the cost is $100, you have an ROI of 1 or 100%. If so, your training and onboarding costs will be minimal. But this calculation doesn’t include everything.

Marketing Automation Services 219

Marketing Automation Services Marketing Automation ROI Automation 219

Martech

AUGUST 2, 2022

Hopefully that wait is not too long, as having stuff lying around is a cost. ’ Operations and inventory will say ‘just buy what is there’,” said Mark Hart, chief operating officer of Pollen Returns, a pick-up service for e-commerce businesses. And operations? They have been pretty good at delivering the goods.

Work Management 102

Work Management Marketing Management Top of Funnel Planning 102

Vision Edge Marketing

FEBRUARY 13, 2024

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

Work Management 233

Work Management Terms and Conditions Marketing Management Lead Scoring 233

FunnelEnvy

SEPTEMBER 19, 2022

In this article, we’ll go over a few different ways you can find the right operator for your analytics, including information about the pros and cons of each method. Finally, we’ll offer some general tips on how to set up whoever you choose to operate your marketing analytics to do the best job possible. Internal Assignment.

Analytics 78

Analytics Paid Search Agency Work Management Top of Funnel 78

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. In today’s digital-first era, marketing technologies form the backbone of nearly all marketing operations. Here is why and how to do it. What is martech optimization?

Efficiency 117

Efficiency Work Management Marketing Management Allocation 117

Salesforce Marketing Cloud

OCTOBER 22, 2021

If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver.

Top of Funnel 98

Top of Funnel Marketing AI Work Management Marketing Management 98

Martech

MAY 17, 2024

Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. Rain Group also found a substantial training gap: 85% of sales professionals do not receive formal training on using AI in their roles.

Marketing AI 121

Marketing AI Generation B2B Lock-In 121

SmartBug Media

OCTOBER 14, 2021

Executing a successful marketing strategy means having marketing operations in place. What is marketing operations, and how should you go about choosing the right strategy for your business? What is marketing operations? This is where a solid marketing operations team can help. Read on to find out.

Work Management 105

Work Management Marketing Automation Services Marketing Strategy Marketing & Strategy 105

Choozle

JULY 29, 2021

This is a challenging spot to be in not only as an individual entering the programmatic advertising landscape for the first time, but especially as a leader in the position to hire and train up talent green to this complex world. Your demand-side platforms and ad servers likely have excellent training materials already.

Training 91

Training Advertising Agencies Wiki Advertisements 91

SmartBug Media

AUGUST 4, 2023

As SaaS companies operate on subscription-based models, maintaining high customer satisfaction is crucial for retaining customers and reducing churn rates. In this blog post, we’ll shed light on how to calculate the cost of churn and strategies to mitigate its impact, particularly through automation.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

Valasys

DECEMBER 18, 2023

The operability of technology within organizations has become more crucial than ever. This article delves into seven key strategies that organizations can adopt to enhance their tech operability in the coming year. Additionally, they significantly reduce operational costs associated with physical meetings, such as travel expenses.

Organization 40

Organization Work Management Customer Satisfaction Barriers 40

Martech

DECEMBER 8, 2021

Site information, such as the company address and hours of operation, were not labeled. The penalties for businesses aren’t limited to the settlement or attorney fees — they also include the priority shift that is necessary to address accessibility as well as the opportunity cost that involves.

Cost 116

Cost Marketing Websites Paid Search Agency Terms and Conditions 116

Hubspot

DECEMBER 20, 2021

One of these terms is operating expenses , and you are about to get a crash course in understanding and improving your business’s operating expenses. What are operating expenses? Before we get any further, let’s discuss what operating expenses are and why you need to not only know about them but care about them as well.

Course 70

Course Budget Programs Word of Mouth Template 70

Seismic

JUNE 23, 2022

All of these changes require go-to-market (GTM) teams to make strategic investments in how they’re spending their time, money, and resources to ensure that their organization can adapt quickly to change, operate efficiently, and build lasting relationships with customers. It’s what your sellers want. Reduces ramp time.

Training 52

Training Marketing Analytics Tools Budget Programs Case Studies 52

Seismic

JANUARY 24, 2022

The year is 2002 and you just accepted a new position at a company that requires two weeks of training before you dive into the good stuff. You have to get this training done and, unfortunately, there isn’t flexibility when it comes to time, date, or location. 5 advantages of computer-based training .

Training 52

Training Class Software Conference 52

Seismic

JANUARY 24, 2022

The year is 2002 and you just accepted a new position at a company that requires two weeks of training before you dive into the good stuff. You have to get this training done and, unfortunately, there isn’t flexibility when it comes to time, date, or location. 5 advantages of computer-based training .

Training 52

Training Class Software Conference 52

Vision Edge Marketing

MAY 16, 2023

When your growth engine is at maximum efficiency, it means that every department within the company is operating at peak performance, aligned around the organization’s business outcomes , and working together to achieve these. High customer acquisition costs, difficulty closing net new customers, or a poor win/loss ratio.

Work Management 196

Work Management Marketing Management Paid Search Agency Lead Scoring 196

ClearVoice

FEBRUARY 21, 2024

But for most marketers, it’s a tug between cost efficiency and maintaining high-quality standards. In this article, we’ll explore actionable strategies and tips to help you master the art of balancing your content needs with your budgetary constraints, ensuring you never have to compromise on quality for cost. Tug-of-war.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Hubspot

JULY 22, 2021

For operations management, it’s important to understand how productivity works to help your team achieve its goals. Let’s dive into what exactly is operations productivity, how to measure it, and how to make it the best it can be within your organization. What is Operations Productivity? So how do you measure productivity?

Product 74

Product Work Management Training Paid Search Agency 74

Directive Agency

FEBRUARY 16, 2022

You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new kid in town that deals with the logical and analytical side of things: marketing operations. What’s the Difference Between Marketing and Marketing Operations?

Paid Search Agency 52

Paid Search Agency Work Management Planning Companies 52

KoMarketing Associates

DECEMBER 29, 2022

In terms of challenges regarding the structure of their martech stack, most respondents (57%) cite overall cost. This is followed by not using the full capabilities of existing tools (40%), a lack of training/experience and support (37%), and an integration of tools (29%).

Planning 220

Planning Work Management Budget Programs Paid Search Agency 220

Vision Edge Marketing

MARCH 14, 2023

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Capability 3: Focus on Achieving Operational Excellence Process is fundamental to every organization.

Contingency Planning 197

Contingency Planning Business Work Management Planning 197

Martech

MAY 16, 2022

As you step off the train armed with a wand, sweet robes and cache of spells, you’re ready to help your company thrive with martech magic. It is marketing operations after all, right? If the CIO solves 500k problems, a CMO’s revenue or cost-saving opportunities must exceed that bar to gain traction. Processing.Please wait.

Budget Programs 98

Budget Programs CMO Paid Search Agency Work Management 98

Aberdeen

MARCH 7, 2023

However, due to shortages, logistical disruptions, and rising costs, maintaining material quality has become increasingly difficult. According to Aberdeen’s research, the rising cost of raw materials is the top operational challenge manufacturers face in 2023, along with the complexity of global supplier networks.

Enterprise Management 52

Enterprise Management Work Management Cost Marketing Management 52

Martech

FEBRUARY 29, 2024

This shouldn’t be just limited to the operations team but should be done for the entire department. Training and enablement on existing technology Many technology vendors will tell you that most of their customers use a very small percentage of the features and functionality of their tools. In your inbox.

Lead Scoring 116

Lead Scoring Lead Ranking Tips Marketing Management 116

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value. Train your employees.

Loyalty 314

Loyalty Lead Ranking Lead Scoring Budget Programs 314

Televerde

MAY 21, 2024

Its main objectives include optimizing staff productivity, improving service levels, reducing operational costs, and enhancing employee satisfaction. Learning Management involves developing and delivering educational programs and training to employees to enhance their skills and knowledge.

Optimization 52

Optimization Customer Satisfaction Allocation Work Management 52