Spiralytics

APRIL 25, 2024

Here, get the CRM to segment your audience so that every touchpoint resonates and drives value. Leveraging CRM for Upselling and Cross-Selling Let’s first understand the difference between upselling and cross-selling with the help of an image. Surely, you’d use CRM basics to manage leads and track sales.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. 78% plan to adapt or increase their use of cross-channel attribution. Attribution provides efficiency gains of 15-30%.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Martech

SEPTEMBER 11, 2023

It’s not enough to target individual touchpoints for improvements. Customer journeys can lead to higher revenue and reduce costs Focusing on the entire journey lets organizations streamline processes and make them more efficient. Organizations that want happier customers should look holistically at the entire customer journey.

Lead Ranking 136

Lead Ranking Forrester Lead Scoring Cross-Selling 136

Heinz Marketing

MAY 20, 2022

For all my busy B2B marketers and sales leaders inundated with meetings, deadlines, and the like, here’s my summary of the academic article’s key takeaways: Takeaway #1— Customer Success should be thought of and modeled as a profit center, not a cost center. What does this mean? Traditional measures such as loyalty scores (e.g.,

Cross-Selling 111

Cross-Selling Work Management Marketing Management Lead Ranking 111

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). First-touch attribution.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Only B2B

JUNE 5, 2024

Once identified, marketers craft customized engagements through various touchpoints, such as personalized emails, tailored content, bespoke landing pages, and customized webinars. While expansion revenue metrics encompass upsells, cross-sells, account retention rate, and lifetime customer value.

Account Based Marketing 71

Account Based Marketing Demand Generation Agencies Demand Generation Demand 71

Martech

FEBRUARY 19, 2024

Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities. Actions the marketing department can take include: – Analyze customer touchpoints and interactions across various channels.

Acquisitions 85

Acquisitions Marketing Budget Analytics Allocation 85

ClickZ

JUNE 30, 2020

30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints. Bennion highlights two ways to assign credit in attribution: Influential: when touchpoints are hit, all credit is shared to these touchpoints. Cross-selling/Up-selling.

Marketing AI 105

Marketing AI Allocation Cross-Selling Touchpoints 105

LeadsRX

MARCH 9, 2022

Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Learn more about Marketing Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Martech

FEBRUARY 13, 2024

By developing a clear alignment roadmap, the company identified the need for a unified customer data platform (CDP) that integrated data across all touchpoints, enabling personalized marketing at scale. This strategic alignment led to a 25% increase in cross-selling success rates and a 40% improvement in customer satisfaction scores.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

ANNUITAS

MARCH 21, 2023

Users can now create and launch webinars from right inside Adobe Marketo Engage , reducing manual effort and potential cost reduction by not having to use third party webinar platform and management tools. Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. The management team expects marketing to lower customer acquisition costs. Review your approach to using marketing technologies.

Resource Management 355

Resource Management Demand Generation Agencies CMS Development Work Management 355

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's take a look at a few strategies for selling in a recession.

Spending 73

Spending Trends Marketing & Strategy Cross-Selling 73

RDIGS

JUNE 19, 2023

B2B customer journey orchestration & touchpoints mark the road map to successful client outcomes. In this article, you’ll learn everything you need to know about B2B customer journey touchpoints and how to plan them to achieve outstanding customer success. What Is B2B Customer Journey Orchestration?

B2B 52

B2B Touchpoints Work Management Marketing Management 52

Inbox Insight

MAY 24, 2022

Channel integration is key to a successful B2B multi channel strategy in creating seamless cross channel experiences, hence why recognizing the key terms in this wide area can really help to further inform your strategy and drive your multi channel approach forwards…. Reading time: 5 minutes. The aim in B2B marketing is to drive conversions.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

PathFactory

MARCH 6, 2023

. “A successful B2B content journey comes down to combining art and science: lead with a sense of the journey you want the buyer to take, and then leverage your data to find the best content that will fit into those touchpoints.” ” Q: We’ll start with a big question: how does content fit into the buyer journey?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Modern B2B

OCTOBER 20, 2023

Looking inward to fix problems is a minefield, let alone addressing the customer growth opportunity at the same time (think ABM and cross-sell analysis to get a head start here). Whether it’s website experience, post-sales journey, customer onboarding or renewal, every touchpoint needs consideration from the customer’s perspective.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

SmartBug Media

FEBRUARY 17, 2023

With this information, you can create a differentiated journey for each customer across multiple touchpoints. All this is to say that you want to protect them at all costs. This up-selling, cross-selling technique will encourage them to add more items. Ready to personalize your customer journey with SmartBug Media?

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Sana Commerce

JANUARY 9, 2024

This transformative journey was more than increasing sales—it was about selling more efficiently and aligning with the evolving needs of the B2B landscape. The anticipated insights from SCI are expected to become a valuable tool in Regout’s sales arsenal, fostering cross-selling and upselling opportunities.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

ClickZ

JULY 22, 2020

The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. Bad data is expensive, with one study estimating the cost at roughly $3 trillion per year.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. For instance, Product leaders will look to simplify their roadmap and streamline tasks, whereas Finance leaders will be more concerned with keeping costs down.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

PathFactory

MAY 11, 2022

It’s a well known fact that acquiring a new customer can cost five times more than retaining an existing customer. Indeed, the behavior that qualified prospects through the initial sales cycle is not the same behavior that will qualify them as mature for upsell and cross-sell opportunities once they become customers.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Tiecas

MAY 7, 2024

He says, “Seventy-three percent (73%) of B2B revenues come from existing customers in the form of renewals, cross-sell, and upsell, and the remaining 27% comes from new business. They’re eager to be upsold, cross-sold, and reminded of just how awesome your solutions are. Don’t get me wrong, everybody loves getting new business!

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Televerde

AUGUST 23, 2021

Mobilize Sales to cross-sell and upsell. Cross-selling and up-selling can increase your profits by up to 30%. Using the same personalization research, leverage your SDRs to assist your sales team to craft intelligent and relevant cross-sell and upsell offers.

Account Based Marketing 78

Account Based Marketing Sales Management ABM Top of Funnel 78

Rev

FEBRUARY 15, 2023

Key metrics include customer lifetime value, customer churn, sales pipeline velocity and customer acquisition cost. Implement strategies for increasing the average revenue per customer through upselling, cross-selling and developing more effective pricing strategies. Consider implementing new solutions as appropriate.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

BenchmarkONE

MARCH 17, 2021

This affords your sales team the luxury of gradually selling to inbound leads while they can focus on other important tasks, like: Setting up calls with leads that are further down the funnel. With marketing automation, upselling and cross-selling is a breeze. Maintain and Strengthen Relationships with Existing Customers.

Marketing Automation Services 92

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 92

TrustRadius Marketing

OCTOBER 27, 2022

Cross-Channel Customer Experience. Enterprises need to be prepared to interact with customers using a variety of touchpoints. It also lowers customer service costs. This is true no matter what you’re selling. Iterable is a Marketing Automation software that specializes in cross-channel marketing personalization.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Televerde

MARCH 16, 2022

Businesses use sales automation tools for a variety of responsibilities, including prospects, customer care, email marketing, upselling and cross-selling, scheduling, invoicing, forecasting, analytics and reporting, training and onboarding, and workflow health monitoring. Upselling and Cross-Selling.

Top of Funnel 52

Top of Funnel Marketing AI Automation Work Management 52

ClickZ

NOVEMBER 19, 2020

Whether you’re a retailer or B2B seller, having a complete view of your integrated touchpoints enables you to categorize leads into hot or cold and create contextual messaging that is more likely to convert. You’ll see lower cost of leads and more engagement. and retarget abandons.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Huptech Web

APRIL 1, 2024

Many successful brands, including Amazon, Hike, BJJ Fanatics, and Tushy , have optimized their thank you pages by incorporating cross-sells and upsell strategies. Many shoppers abandon their carts when they discover unexpected costs during the checkout process. Is Order Confirmation Page Worth It?

Order 52

Order Optimization Loyalty Lead Scoring 52

Salesforce Marketing Cloud

DECEMBER 1, 2022

That’s a question Seth Godin, marketing guru and founding editor of The Carbon Almanac, and Brian Solis, vice president and global innovation evangelist at Salesforce and best-selling author, try to answer in this episode, one of the year’s best business podcasts. Listen now on Up Next in Commerce. Trending Articles. 2 min read.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. The likelihood of selling to an existing customer is 60-70%. Omnichannel selling has become a more successful way to prospect and secure new business.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Hubspot

AUGUST 22, 2022

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

Marketing Budget 60

Marketing Budget Trends Cross-Selling Marketing & Strategy 60

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. For example, Amazon uses AI to analyze customer touchpoints to promote personalized product recommendations to customers and enhance their shopping experience. Case in point: Silver Peak hired Aviso , an AI-guided selling platform, to predict quarterly business.

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Act-On

MAY 30, 2024

Research shows that only two-fifths of companies focus equally on customer acquisition and retention, despite customer churn costing U.S. Or if you have 1,000 employees using software and only have 700 licenses, it’s time to sell the additional licenses. You can’t sell something new if it causes churn on the other side.

Cross-Selling 190

Cross-Selling Marketing Automation Services Work Management Budget Programs 190

Huptech Web

JUNE 29, 2023

It’s like having a digital chameleon that effortlessly blends in with any customer touchpoint! Headless commerce, particularly in the B2B realm, is a cutting-edge approach to online selling that separates the front-end presentation layer from the back-end eCommerce functionality. On average, organizations spend $2.6

CMS Development 52

CMS Development Enterprise Management Industry CMS Elasticity 52

LeanData

SEPTEMBER 14, 2022

The theory being, an internally promoted SDR should cost less to hire and train, stay longer, and ultimately sell more. Making 100+ “touches” a day with phone calls, emails, and social selling is a tedious, grueling job. Create a promotion path not only within your SDR organization, but also cross-departmentally.

Churn Rate 52

Churn Rate Ideal Customer Profiles Cross-Selling Paid Search Agency 52