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The Beginner’s Guide to Cost Per Acquisition (CPA)


In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. If they want to pay lower a cost per acquisition bid, they’ll have to settle with stooping at the bottom of the ad rankings.

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How much does acquiring a customer cost?


So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend.


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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips


With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Content marketers can also use boosted posts and stories to reach new audiences, amplifying their content’s reach while still utilizing their existing assets.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era


Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

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40 Marketing KPIs Your Team Needs to Track


Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

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Keep Facebook on your media plan. But don’t stop there.


One of the main draws to Facebook is that it has one of the largest audiences available to advertisers. Savvy marketers know that effective advertising requires reach and frequency. Savvy marketers know that effective advertising requires reach and frequency. However, it only drives engagement on one platform.