article thumbnail

Using a New Correlation Model to Predict Future Rankings with Page Authority

Moz

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation."

article thumbnail

Top 200 Google Ranking Factors: 2022 Complete List

seo.co

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

So, a quick look at the SERPs can reveal a lot. Each stage of the buyer’s journey correlates with different search intents. Step #4: Examine the SERP (Search Engine Results Page) SERP analysis is about studying what currently tops Google’s first page for your target keyword. How to conduct a SERP analysis?

article thumbnail

First, Don’t Panic: 7 Steps to Take If Your Search Rankings Drop

Contently

After a while it hits Page One in the SERP. If the ranking drop seems legitimate, ask yourself (or your colleagues) how this drop in ranking might impact your business and whether it might eventually correlate with a decrease in sales or profit or negatively affect another KPI. It drives traffic and all is going according to plan.

article thumbnail

How to Optimize Content for Generative AI

Convert

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Moreover, there were several studies that found a strong correlation between ranking in the top 10 and being surfaced by Google’s AI snapshots. If your brand is in Google’s Knowledge Base (i.e.

article thumbnail

Gain Organic Traffic From Social Media Conversations

Conductor

The paper finds that there is a 9-10 week lag, but correlation , between social media conversations and the ensuing search results for the topic searched. While search volume statistics can tell us just how frequently a term like “accounting software” is searched for, they give us little direction for what else is searched.

article thumbnail

The Theory Behind Ranking Factors — Whiteboard Friday

Moz

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. Correlation. So validating is this fourth category of ranking factors, and the last — the one that I think is the most controversial — is correlates. Posted by rjonesx.