seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Keyword research/rank analysis. Other vendors develop and manage a proprietary database of keyword terms. Search intent-based analysis.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Convince & Convert

DECEMBER 24, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location Is Everything.

Keywords 100

Keywords Optimization Lead Scoring Lead Ranking 100

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume.

SEO 141

SEO Long Tail Marketing SERP Content 141

Aberdeen

JUNE 25, 2019

The problem is that SEO is all too often boiled down to keyword research and content creation. We’ve come a long way from spammy keyword stuffing as a means to SEO success. But still, there’s something missing from the usual keyword research/content creation approach—a focus on intent. 4 Types of Searcher Intent.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

Valasys

AUGUST 10, 2023

Optimize Old Keywords Maybe the keywords we used did not match the searcher’s intent. These are some points you should be pondering when looking to optimize keywords for your old content that failed to rank at the time. Here is an example from SEMrush : New keywords with ranking potential emerge over time.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

SmartBug Media

FEBRUARY 5, 2020

It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms. Use the Right Keywords. Identify and Capture Search Intent. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Contently

JUNE 14, 2022

After a while it hits Page One in the SERP. If the ranking drop seems legitimate, ask yourself (or your colleagues) how this drop in ranking might impact your business and whether it might eventually correlate with a decrease in sales or profit or negatively affect another KPI. It drives traffic and all is going according to plan.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

ClearVoice

MARCH 31, 2023

AI systems examine large amounts of data for patterns or correlations. Your AI prompts might include: Keyword lists related to a specific topic: If your content is about widgets, potential keyword prompts might include “a widget,” “app widget,” or “at a glance widget.” The answer is yes.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Moz

AUGUST 31, 2020

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. Who are banks actually competing against in the SERPs? Step 2: Identify your keywords.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Brightedge

MARCH 31, 2022

Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. Tools like Data Cube and Site Report from BrightEdge allow you to track your rankings over time and correlate changes with new optimization strategies. SEO Is Dead.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Hubspot

JANUARY 4, 2021

Before we delve deeper into the metrics that will likely correlate with an increase in rankings in the age of user experience, it's worth noting that no search engine is an open book. We've already mentioned that Google's algorithm has drastically changed, especially since the old days of keyword stuffing.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Optimize your page for searcher intent (which we’ll cover later).

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Convert

AUGUST 11, 2022

It would be easy for me to show you intent mappings (for both searcher intent and SERP intent) to show when relevancy is missing (for both keywords and page types). Now, copy and paste them into Keyword Grouper Pro from MarketBold (this is free). q={{keyword-here}}. Meet Screaming Frog.

SEO 80

SEO Keywords Intent Analytics 80

Directive Agency

FEBRUARY 28, 2022

Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. . Use the SERP as if you were a potential customer looking for your solution. While Google Ads has the crucial aspect of intent (i.e. Financial Performance.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Moz

OCTOBER 10, 2018

Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). For example, here's the average organic (SERPs with no features) curve from that study. Now, let's look at SERPs with Knowledge Cards (AKA "answer boxes" – Knowledge Graph entities with no organic link).

Stats 49

Stats SEO SERP CTR 49

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. When CTRs used to be higher, I went after the big keywords. I was baffled.

Case Studies 73

Case Studies Case Study Studies SEO 73

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. SERPs will become more interactive.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. Companies jump straight to researching keywords, seeking out links and creating their content. It lets you know who you ought to be looking to outrank on SERPs. It will reveal important keywords in your field.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Moz

OCTOBER 18, 2020

If you’re using accurate rank tracking and see that you rank #5 for a popular keyword in your target market BUT three of the listings above you are violating Google My Business guidelines , getting those listings updated or removed (depending on the violation) would move you up three spots. Blake Denman: Home Services. HVAC company?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Lack of organic keyword growth. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Directive Agency

MARCH 26, 2019

Keywords in the top five on the search engine results page (SERP). It takes your estimated click-through-rate for the position you rank for a keyword, plus the average customer click. Keywords in the Top 5. The reality is, keyword rankings shouldn’t be your number one metric. Organic KPIs. Referring domains.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

Moz

JULY 16, 2019

With so much talk about Google taking clicks away from our websites, Mary posited that Google’s actually giving local businesses a ton of opportunity to increase our conversions on the SERP itself. While both are important, Mary says that local businesses really need to concentrate on owning our branded SERPs. That’s intentional!

SERP 46

SERP Lead Ranking SEO Lead Scoring 46

EMagine B2B Blog

APRIL 29, 2019

Consider Search Intent. When a user enters a search term into the search bar there is an objective or intent. This is referred to as “search intent.” It sets the tone for the content you are creating and it also drives your keyword research. Once you narrow down intent, get your keywords together.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Moz

OCTOBER 15, 2018

There were two reasons for this: one, no one expected to have to click on tabs for discovery; and two (and most importantly), only the first page of content was being linked to in the SERPs. SERP analysis from Keyword Explorer This is what it looks like in the organic results — the answer is there for all to see.

Organization 50

Organization FAQ Keywords SERP 50

Directive Agency

MARCH 16, 2018

As an agency and a third party, we like to directly correlate ourselves to opportunities created. We’ve found that clients find us more valuable and are more likely to retain us if our efforts are always correlated to: Leads going into their pipeline. Opportunities being created. Deals being closed. Revenue being generated.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. Keyword Research Means Market Research. Why is it that you are building your different blog posts around keywords ? Keep in mind that keyword research is meant to inform your market research.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

QuanticMind

MAY 23, 2019

SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. It looks at the average revenue of every click on each individual keyword in any given campaign.

PPC 40

PPC Advertisements Advertising SEM 40

Valasys

AUGUST 19, 2019

Employ Keyword Research to Create High-Quality Content for the Right Set of Prospects: As the researching methodologies of customers have evolved, so have the ways they used to employ keywords to research. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Circle Studio

OCTOBER 27, 2022

Marketers often look for quick SEO wins to catapult their pages in the rankings for high-value keywords. In a recent article, SERP optimization specialist Jason Barnard proposes that search engines such as Google and Bing take the individual ranking factors of a page (topicality, quality, speed, freshness, etc.)

Lead Scoring 60

Lead Scoring Lead Ranking Keywords SEO 60

Top Rank Marketing

APRIL 10, 2024

Traffic metrics: Brand interaction that signifies intent On the looping highway that is the customer journey, traffic metrics serve as signposts that indicate points of interest — where your messaging is earning engagement and visibility. Visibility and search metrics: How well does your content match searcher intent?

Paid Content 91

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 91

Convince & Convert

NOVEMBER 8, 2023

Michael King did an extensive study of how AI snapshots work and found a direct correlation between being cited in AI answers and organic rankings below: So organic rankings remain important as SGE uses what Google already has including Google’s index and knowledge graph. We need to create content that solves problems.

Trends 78

Trends SEO SERP Content 78

Optinmonster

MARCH 1, 2024

It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). For example, if you’re optimizing primarily for mobile, it makes sense to do mobile keyword research. By default, it shows desktop search keywords. You can do this with SEMrush.

SEO 88

SEO Lead Scoring Lead Ranking Mobile Marketing 88

seo.co

MAY 16, 2021

What keyword search phrases are bringing people to your site. A phenomenal search keywords report that provides more keyword data than Google. A robust view of search engine keyword rankings. Semrush is great for finding low competition, high traffic keywords, which are the ideal keywords you want to target.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. With each of your “keyword” hands, Google snickers at what you’re holding or rewards you with the top positions among the search engine results pages (SERPs).

Paid Content 107

Paid Content Keywords Lead Ranking Lead Scoring 107