7 Email Marketing KPI’s You Need to Track in 2021
Mailmunch
MARCH 11, 2021
Click-through rate (CTR). Since you want more link clicks (it’s a sign of engagement with your content), a higher CTR is a sign your content is working. A low CTR likely means your content is off or isn’t appealing to your audience. . Increasing CTR can come down to the overall user experience of your email.
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