Outgrow

SEPTEMBER 30, 2019

Copywriting Strategies You Need to Engage Consumers With Content. These five copywriting strategies will help you. Quizzes, surveys, polls, calculators , e-books, interactive graphs and videos -- all these can help your content stand out. Consider neuro copywriting and phonosemantics tricks. They sell ideas.

Copywriting 61

Copywriting Marketing & Strategy Content Outgrow 61

ConvertKit

MAY 14, 2019

We also like how Shanna Skidmore uses the common email copywriting practice of creating urgency and authority by using strong language that makes you feel like there’s more inside the email that you might want to learn. Email from iFundWomen Coaches to sell more of their video production packages.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. Modern Copywriting - Udemy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

ClearVoice

NOVEMBER 4, 2022

There are also podcast episodes, video tutorials, and reports. A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts. You can select from categories including growth marketing, copywriting, brand, and referral marketing. Copywriting, content marketing, and branding.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

ClearVoice

MAY 14, 2024

The writer’s role is often not limited to writing. Graphic designers combine typography, layout techniques, and color theory to create effective, visually captivating content, while content designers structure information in a way that’s engaging, accessible, and user-friendly.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content marketing and copywriting. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. Video Marketing. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

What do they talk about: Content marketing and copywriting. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. Video Marketing. TopRank Blog. Seth’s Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? The Value of Video. Image via Microsoft Stories. Image via Hubspot.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

ClearVoice

DECEMBER 2, 2021

Your browser does not support HTML5 video. The challenge resulted in more than 7 billion user-generated content views of the hashtag — including this beauty of a video above from Mr. and Mrs. Wash. Red Bull’s Extreme Videos. Either way, the company has truly figured out how to get people to consume and share their videos.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

EveryoneSocial

JUNE 2, 2020

Since marketing communications expands to all sorts of mediums (blog posts, paid ads, print media, video, social), each outlet has its own design requirements. Use storytelling to build trust. There is no perfect formula when it comes to storytelling , but you want people to recognize and pay attention to your messaging.

Marketing Strategy 102

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 102

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. Robert has a knack for creating content with great storytelling. His posts cover all about video marketing. Get your daily dose of video marketing ideas and learn how to make your CTAs stand out.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Content Marketing Institute

JUNE 15, 2018

The never-ending love of personality quizzes , the usefulness of web apps and calculators , and the cool engagement with 3D videos are options for nearly any e-commerce brand with an appropriately creative marketing approach. Interactive video ads, for example, boost viewing time by 47%. Lifestyle storytelling.

Content Marketing 101

Content Marketing Paid Search Agency Storytelling Content 101

ClearVoice

JULY 9, 2020

Social copywriter. Understanding dimension variations, video sizing for each platform feature, and audience expectations are essential to this role within the team. . Meet the social copywriter. A social media copywriter discerns how to intrigue and captivate an audience with a short attention span and a quick thumb.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

Digital Marketing World Forum

MAY 16, 2019

Copywriters, at their core, are storytellers, and this approach to storytelling is as ancient as it gets. You’ll often have to condense a great deal of information about a product or service into a short video, usually 60 to 90 seconds long. Nucco Brain is a buzzing visual storytelling studio in London’s Tech City.

Storytelling 56

Storytelling Copywriting Buzz Course 56

Valasys

JANUARY 23, 2024

Expect to see: AI-powered copywriting tools: Generate headlines, ad copy, and even blog posts in seconds, tailored to your brand voice and target audience. Image and video generation: Forget stock photos. AI will create unique visuals that match your brand and message, saving time and resources.

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Hubspot

MARCH 27, 2018

And their videos are just as intriguing as their blog posts. Tubular Insights is a resource for marketers looking to learn more about online video's impact on on search engine marketing. The Content Marketing Institute (CMI) is a hub for content marketers to learn and share insight on SEO, storytelling, social media, and more.

SEO 78

SEO Marketing Websites Search Engine Marketing Copywriting 78

Sprout Social

SEPTEMBER 2, 2022

Additional resources: Video: What is social listening? This course gets you comfortable with Excel and shows you how to create high-level data visualizations to make storytelling with data easy. There’s more to optimizing your social media accessibility than adding captions to videos. And 5 questions you can answer with it).

Social Media 110

Social Media Training Course Resources 110

Hubspot

MARCH 12, 2019

In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. Unlike most above the fold content design, Velocity Partners, a B2B marketing agency, doesn’t try to persuade their website visitors to watch their company overview video or try out their product.

Examples 101

Examples Advertising Agencies Work Management Paid Search Agency 101

Contently

FEBRUARY 19, 2021

” That trust is built on charts and graphs, articles about saving and investing, how-to blog posts, and videos from industry experts like Christine Benz and Russel Kinnel. “I think people can successfully navigate uncertainty or ambiguity through trust.” These reassuring voices pop up on the Morningstar website again and again.

Work Management 166

Work Management Marketing Management Business Paid Search Agency 166

Hubspot

MAY 3, 2017

Copywriting Blunders: Do You Make these 10 Common Mistakes? " Classes are often taught by marketers at HubSpot and are made up of video lessons, quizzes, and tests. Here are a few all content marketers will find useful: 6) Copywriting Blunders: Do You Make these 10 Common Mistakes? 32 Free Marketing Courses to Take in 2017.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. And their in-house services include content marketing, videos, copywriting, social media, and more.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Contently

APRIL 4, 2018

Most of it blurred together, which is what you’d expect when a bunch of copywriters try to be clever for the sake of being clever. Take Logitech’s fake Business Speak Detection product video that earned a spot on the major roundups. And Netflix acquired the rights to the soul of Seth Rogen. Some of these spoofs were good.

Content 167

Content Differentiation Copywriting Aggregators 167

ClearVoice

MARCH 19, 2021

The best are called customer stories: a place where context can be given; where storytelling has a place; where attention can be rewarded with colorful language. storytelling #contentmarketing Click To Tweet. Through my days as a copywriter, I’ve written enough customer stories that I’ve lost count.

Marketing Budget 52

Marketing Budget Storytelling Advertising Agencies Peer-to-peer 52

Oktopost

OCTOBER 14, 2021

While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. This is where applying B2B copywriting strategies comes into play. Copywriting remains one of the best ways to boost conversions.

Copywriting 139

Copywriting Top of Funnel Marketing & Strategy B2B 139

Contently

APRIL 4, 2018

Most of it blurred together, which is what you’d expect when a bunch of copywriters try to be clever for the sake of being clever. Take Logitech’s fake Business Speak Detection product video that earned a spot on the major roundups. And Netflix acquired the rights to the soul of Seth Rogen. Some of these spoofs were good.

Content 158

Content Differentiation Copywriting Aggregators 158

Sales Engine

DECEMBER 21, 2015

This simple shift in mindset is really profound because it’s going to make you think like a publisher , where you build an engaged audience that keeps coming back to you for more because you’re providing tremendous value, keeping it interesting, entertaining them through storytelling, and providing them with an experience they won’t forget.

Budget Programs 120

Budget Programs Work Management Marketing Management Allocation 120

Content Standard

MARCH 6, 2019

The branches feature interactive video sales walls which display the weather, live events, and more; supercharged ATMs; free WiFi; and 24/7 access to customer service experts via live video-assist terminals in the lobby. Meanwhile, local partners may not have the time or the storytelling know-how to create quality local content.

Paid Content 87

Paid Content Marketing Strategy Marketing & Strategy Advertising Agencies 87

Biznology

OCTOBER 4, 2013

Is it a visual, diagram-oriented audience, or do they like video instructions/demos…or technical specs on paper–or a combination of all of those tools. Talk to your PR department—after all, PR folks are the original content marketers and they can offer marketers some great tips on storytelling.

Optimization 80

Optimization Work Management Marketing Management Copywriting 80

Contently

FEBRUARY 19, 2021

” That trust is built on charts and graphs, articles about saving and investing, how-to blog posts, and videos from industry experts like Christine Benz and Russel Kinnel. “I think people can successfully navigate uncertainty or ambiguity through trust.” These reassuring voices pop up on the Morningstar website again and again.

Work Management 103

Work Management Marketing Management Business Paid Search Agency 103

SmartBug Media

AUGUST 29, 2019

Utilizing Video Marketing. Right now, less than half of all financial services companies have video on their websites. This stat alone represents a huge opportunity for companies who can deliver helpful, quality videos to leads and customers. Why is video such a powerful tool for financial marketers?

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 51

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Video Marketing. Acquisition Marketing. Affiliate Marketing. Brand Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

nDash

NOVEMBER 12, 2020

Are you a law firm who needs a great copywriter? Marketing communications writer, strategist and leader who views the world through the eyes of a storyteller. Writing to potential legal clients? Perhaps lawyers are your target audience? Whatever the case may be, we’ve pulled together a list of the best legal writers just for you.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Ideal Customer Profiles 52

Belkins

APRIL 19, 2020

To get you started with emotional storytelling the right way, let’s begin with the basics. In the video below, a young business owner encounters a problem during the delivery of a giant ice sculpture to a wedding: a flat tire. The video shows potential consequences: a disappointing couple whose wedding could have been better.

B2B Sales 64

B2B Sales B2B Marketing Automation Services Paid Search Agency 64

Atomic Reach

MARCH 18, 2019

He is an advocate of digital storytelling and an expert in seasoned growth marketing. He is a programmer, software editor, and has experience in video editing. Cynthia Johnson uses digital storytelling, personal branding techniques online, and digital marketing to help brands grow. Chris Haleua is a data storyteller.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

ClearVoice

SEPTEMBER 7, 2021

Your audiences will see your content alongside cat videos, epic fails, undercover pranks, and posts about what people ate for dinner. Let your viewers know what to expect in the text descriptions of the accompanying videos. TikTok is all about short-form storytelling. Be casual. TikTok 150 characters. Use hashtags.

Social Media 98

Social Media Copywriting Effectiveness Media 98

Biznology

DECEMBER 9, 2015

This is why a website without a blog, podcast, or video channel makes the company it fronts less competitive. By focusing on clear, simple language and the art of storytelling, businesses not only increase the reader’s understanding of what they do, they also shape how clients feel about their company.

Marketing Websites 80

Marketing Websites Storytelling Opinions Impressions 80

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Storytelling through content marketing, blogs, social media & more. I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. – Washington, DC · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100