Contently
FEBRUARY 2, 2021
We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Copywriting and content marketing call for different skills and success metrics. Just about all companies are looking for marketers who excel at writing and storytelling.
Integrated B2B
JULY 28, 2020
When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. Need a fresh-eye?
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Biznology
DECEMBER 15, 2014
It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.
Contently
OCTOBER 16, 2018
When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” For the last few years, I’ve done freelance copywriting for a major e-commerce brand, on a project-by-project basis. Which, I don’t know, fair. But is it more desirable?
nDash
NOVEMBER 10, 2021
Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy. Contact Charlene for writing from a seasoned, professional B2B copywriter who knows your industry. and Success Magazine. John Heinz.
BOP Design
FEBRUARY 24, 2020
Recently, my cohort Robin drafted an insightful article on copywriting for B2B websites and digital mediums. You may pick up a print magazine and read the article from the first word to the last word. Storytellers. Effective B2B copywriters focus on weaving a story into each piece of content that they craft. Know Digital.
Contently
JANUARY 6, 2017
The Furrow, John Deere’s magazine for farmers, has been in print since 1895. A few years ago, we published an article about the esteemed magazine, looking at how it’s managed to stay relevant in print even as digital outlets started to dominate. Damn, they don’t make copywriters like that anymore.
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