Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

Linkedin 108

Linkedin Paid Content Tips B2B Thought Leadership 108

Heinz Marketing

NOVEMBER 24, 2021

Copywriting isn’t everyone’s strong suit; the goal is to create the most persuasive and compelling content while staying as concise as possible. Whether you’re a master copywriter or you’re just getting started, here are 5 tips to keep in mind to write more effective copy. Focus on Customers, Not Your Company. CTA buttons.

Ideal Customer Profiles 122

Ideal Customer Profiles Copywriting Paid Search Agency Top of Funnel 122

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Litmus

SEPTEMBER 15, 2020

Just heard an amazing talk by @tamadear during #LitmusLiveWeek that made me re-think the way I approach some aspects of copywriting. Align on your Ideal Customer Profile, or ICP for short. Agree on what makes a potential customer a good fit. LinkedIn connect? Loving this virtual conference!

Ideal Customer Profiles 93

Ideal Customer Profiles Multi-Channel Outreach Touchpoints 93

nDash

JUNE 22, 2022

Take a look at my portfolio and connect with me on LinkedIn. Tricia Molloy solves one of the most common marketing problems most businesses face today: Getting clients to write recommendations! Her clients send her a list of their most delighted clients who have agreed to be interviewed and quoted in their marketing.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press. And that created a different problem.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Unbounce

MARCH 10, 2022

You’d much rather spend your precious time serving clients and growing your sales, right? Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clients, let’s take a closer look at some of the most useful PPC tools on the market.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Metadata

FEBRUARY 6, 2023

You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. 5 key areas of focus for ad creative with impact The best ads aren’t merely the output of savvy designers who’ve mastered the most innovative ad formats and copywriters who’ve pooled their collective brainpower. There’s a lot of noise.”

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

ClearVoice

MARCH 26, 2019

But now you need clients to help pay the bills. Sure, there are places you can turn such as ClearVoice that can send qualified client leads your way. Targeting new clients who can become part of your success story. Is your perfect client a small business owner, or maybe it’s a creative director or CMO? The hustle.

Ideal Customer Profiles 85

Ideal Customer Profiles Examples Advertising Agencies Paid Search Agency 85

BOP Design

MAY 5, 2021

Here, we take a closer look at a few ways to evaluate your B2B marketing strategy to ensure you are focusing on creating a human connection with your prospects and clients, not just making a sale. Turn to your valued customers and ask them questions. Don’t think about your goals, think about your prospect’s needs. Area of Interest.

B2B Marketing 146

B2B Marketing B2B Lead Ranking Planning 146

Albacross

DECEMBER 10, 2020

Rather than prospect cold leads, we use our own solution to identify the companies that fit our ICP and who show buying intent on our website. Does the lead fit your ideal customer profile? This is the outbound framework we’ve created for our customers and our sales team. Here’s how we did it. It works a treat.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Websites Intent Leads Intent 52

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 91

Paid Content Paid Search Agency Social Media Social Marketing 91

ClearVoice

JUNE 25, 2020

a landslide of new opportunities could mean more clients than ever. These expert-guided insights provide a look into this industry’s crystal ball: Video interviews with clients will be the norm — and expected. Freelancers will need to have a more diversified client portfolio. . Project-based client work will increase.

Copywriting 126

Copywriting Ideal Customer Profiles Lead Ranking Click Rate 126

Writing on the Web

JUNE 10, 2010

How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. The blog tool.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

WriteSpark

NOVEMBER 6, 2013

You''ve searched on LinkedIn and Google. And still you haven''t been able to find a freelance copywriter who has that magic combination of good writing skills and strong knowledge of your technology. Of course, when you search for the profile keyword "technical copywriter" on LinkedIn, the result is a long list of potential candidates.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

ClearVoice

AUGUST 1, 2023

Through it, you’ll showcase yourself and your expertise to prospective clients. Each element must strategically showcase your capabilities and intrigue potential clients. That consists of the following critical elements: Profile picture: Humans are visual creatures. It’s your tool to attract ideal clients.

Work Management 52

Work Management Sample Ad Building Tips 52

Metadata

SEPTEMBER 28, 2021

Run conversation ads on LinkedIn without an incentive. Aim to serve content that attracts or repels—something only your ICP will find interesting and valuable. For example: don’t serve demo request ads to an entirely cold audience that would benefit from sponsored content on Facebook or LinkedIn, instead. They may respond well.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Run conversation ads on LinkedIn without an incentive. Aim to serve content that attracts or repels—something only your ICP will find interesting and valuable. For example: don’t serve demo request ads to an entirely cold audience that would benefit from sponsored content on Facebook or LinkedIn, instead. They may respond well.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Pam Didner

OCTOBER 22, 2022

I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. To get started, identify whom you will market to. Let’s start from the top. The answer is NO.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

WriteSpark

NOVEMBER 6, 2013

You've searched on LinkedIn and Google. And still you haven't been able to find a freelance copywriter who has that magic combination of good writing skills and strong knowledge of your technology. Of course, when you search for the profile keyword "technical copywriter" on LinkedIn, the result is a long list of potential candidates.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

nDash

JUNE 22, 2022

Take a look at my portfolio and connect with me on LinkedIn. Tricia Molloy solves one of the most common marketing problems most businesses face today: Getting clients to write recommendations! Her clients send her a list of their most delighted clients who have agreed to be interviewed and quoted in their marketing.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

nDash

JULY 13, 2022

For this Wednesday Writer Roundup, meet an automotive industry expert, a sustainability and education copywriter, a wellness journalist, and a technical writer. Please find me on LinkedIn or see my insights section on our agency website. I’m looking forward to expanding my client base! Interested in working with me?

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

ClearVoice

JUNE 5, 2020

Like many other freelancers who came before me, I built up my network, I landed a few anchor clients, and I spent time padding my savings account before putting in my notice. I’ve also grown accustomed to setting my own hours, deciding which assignments and clients to onboard, and creating a healthy life and work boundaries.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

nDash

JUNE 8, 2022

I work with clients from the ground up: researching and interviewing experts to assemble a narrative with an emotional center. Whether it’s a training video, blog post, or in-house marketing materials, my job is the same: to help clients clarify and communicate their mission through compelling copy that increases impact.

SEO 52

SEO B2B Copywriting Ideal Customer Profiles 52

nDash

JUNE 8, 2022

I work with clients from the ground up: researching and interviewing experts to assemble a narrative with an emotional center. Whether it’s a training video, blog post, or in-house marketing materials, my job is the same: to help clients clarify and communicate their mission through compelling copy that increases impact.

SEO 52

SEO Copywriting Ideal Customer Profiles B2B 52

Anyword

SEPTEMBER 9, 2022

While customized hashtags are great for specific campaigns or purposes, it’s also important to think about the more general (but extremely successful) hashtags on social media. These cast a broader net, bringing in a wider range of potential customers. They are uniquely yours and help tell your brand story in a more authentic way.

Social Media 98

Social Media Conversion Media Tips 98

WriteSpark

MAY 4, 2011

A project needs a copywriter with highly technical knowledge. For ideas on finding and evaluating potential writers, follow the tips in these articles: How to Find a Technical Copywriter. How to Find a Good Freelance Writer on LinkedIn. A new product launch needs several writers working in parallel.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

A project needs a copywriter with highly technical knowledge. For ideas on finding and evaluating potential writers, follow the tips in these articles: How to Find a Technical Copywriter. How to Find a Good Freelance Writer on LinkedIn. A new product launch needs several writers working in parallel.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

Hinge Marketing

SEPTEMBER 2, 2014

Your technology firm is under online scrutiny by prospective clients—at least, it should be. Here are ten website copywriting tips to keep in mind as you craft or revamp the language on your website: 1. This goes double for website copywriting. On LinkedIn or Twitter? Join us on LinkedIn and @HingeMarketing.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Level: Beginner. Type: Course.

Social Media 112

Social Media Training Course Resources 112

Contently

OCTOBER 11, 2022

The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. Their interest, following, engagement, and (hopefully) conversion to a customer.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Hubspot

MARCH 22, 2023

“[Approximately] 95% of my clients have been referrals from my network. Moreover, a recent study reveals that 87% of clients say trust is most important to them when hiring consulting services. Plus, if you ever find yourself in need of a new client, you can rely on them to keep an eye out for you and refer you to hiring companies.

Consulting 66

Consulting Tips Peer-to-peer Advertising Agencies 66

Valasys

MAY 2, 2023

Who is your ideal client? Others work with contractors, while others deal directly with clients. Imagine what your customer wants to know and see before offering your skills. Put your best work forward, educate potential customers, and promote forthcoming events with its help. What is the purpose of your business?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Telemarketing Marketing & Strategy 52

Martech Advisor

JANUARY 24, 2020

The successful completion of the test qualifies you for a free certification that you can embed on your website and LinkedIn profile. Become a Content Marketer - LinkedIn Learning. Become a Content Strategist - LinkedIn Learning. Premium LinkedIn users have free access to both courses. Modern Copywriting - Udemy.

Course 87

Course Top of Funnel Copywriting Content Marketing 87