Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 124

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 124

Hubspot

DECEMBER 24, 2020

But this is often easier said than done — while many site owners understand the value of compelling content, creating copy that resonates with visitors is more complicated than it appears. Here's why: Gone are the days of keyword-stuffed content designed only to drive up SEO values. What is direct response copywriting?

Copywriting 101

Copywriting Examples Tips Customer Satisfaction 101

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. But what is the path to reeling in those big fish?

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

ClearVoice

JULY 9, 2020

Well, it’s a term created by the Head of Content for ClearVoice, Justin Mckinley , that speaks to the prevalent practice of collaboration among freelance business owners. The concept can apply to all industries, and the field of social media is no different. Discover the possibilities of a #teamlancing social media team.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

Convert

JANUARY 16, 2023

The “father of advertising” is right. And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness. What is Direct Response Copywriting? David Ogilvy.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 115

Marketing AI Lead Ranking Generation Paid Search Agency 115

Martech

SEPTEMBER 27, 2023

Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever.

Marketing AI 112

Marketing AI Copywriting Advertising Agencies Paid Search Agency 112

BenchmarkONE

MARCH 25, 2022

If you want to grow your business, a digital marketing team is essential for generating new leads, increasing brand awareness , boosting sales, and nurturing customer relationships. . Building an exceptional marketing team is about more than just hiring people to manage your ad campaigns. Marketing is a highly dynamic industry.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. SEO copywriting is all about striking the right conversation with the customers.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. How Do Paid Ads Work, Anyway?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

ClickZ

MAY 25, 2023

Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. Who’s right? Everybody, and nobody.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work. I’m excited + terrified!

Social Media 103

Social Media Consulting Media Work Management 103

Pam Didner

OCTOBER 4, 2022

I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing. For context, Streamly is Content Marketing World’s video streaming platform that showcases expert-led content.

Marketing AI 89

Marketing AI Allocation Work Management Marketing Automation Services 89

Velocity Partners

JULY 20, 2023

Every now and then, someone posts a great Twitter thread like this comparing older, more conceptual ads against their newer, info-intensive counterparts. And without fail, it reignites the debate over creative vs. performance marketing. Conceptually creative ads aren’t being coy. But today, ads need creative and strategy.

Creativity 63

Creativity Campaigns Advertising Agencies Copywriting 63

BOP Design

SEPTEMBER 16, 2021

The thought process? Read more: What to cut and what to keep in your content strategy. Work with an Experienced Copywriter. For B2B industries, many markets are highly specialized and require years of training and experience to become an expert. Share Your Content Everywhere. Share your content everywhere.

B2B Thought Leadership 115

B2B Thought Leadership Thought Leadership Tips Allocation 115

Marketing 261

DECEMBER 28, 2020

Marketers, be warned! Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. With this realization, my design brief template was born.

Template 62

Template Design Creativity Deliverability 62

Unbounce

NOVEMBER 18, 2021

Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. We reached out to a one-person marketing machine, Raise Craze ’s Claire Seymour, to find out just how she gets it all done. Social media.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Scoop.it

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Offer downloadable digital content.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

ClearVoice

JUNE 5, 2020

For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump. Becoming a full-time freelance content marketer. Why the market may need more freelancers soon.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

Valasys

OCTOBER 30, 2019

The race for featuring higher & ranking up in the Google search results for organic traffic is ferocious than has ever been before, making it imperative to using Google ads for B2B lead generation. Featuring high in the organic search results is also difficult owing to the zero-click search results.

Lead Generation 53

Lead Generation Paid Content Cost Per Click Paid Search Agency 53

Optinmonster

JANUARY 19, 2023

Membership websites are often touted as an easy way to monetize your content and generate leads for your business. A membership site is a separate part of your website that offers membership perks like gated content , exclusive or early access to products and services, community forums, and more. Your membership can be free or paid.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! With that said, let’s explore the core elements of a strong marketing plan — step by step. your goals?

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Goal Setting.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

BenchmarkONE

DECEMBER 9, 2021

Is your marketing agency prioritizing client campaigns at the expense of your own? Many marketing agencies find it difficult to prioritize their own marketing, especially if it means taking time or resources away from paying work. Why Agencies Should Prioritize their Own Marketing. How to Prioritize Your Marketing.

Advertising Agencies 84

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 84

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

FEBRUARY 17, 2022

Social media. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along.

Template 125

Template Email Marketing Blast Campaigns Planning 125

Contently

MAY 26, 2017

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

Optinmonster

MAY 8, 2023

Advantages of Starting an Online Business How to Start an Online Business Self-Reflection Market Research Business Model Competitor Research Unique Value Proposition Legal Formation Sales Platform Marketing Channels 19 Online Business Ideas Next Steps: Growing Your Online Business What is an Online Business?

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Martech

MARCH 17, 2023

WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. Step 1: Find your keywords WriteSonic puts content optimization front and center. However, I’ll go with my initial outline and see whether it can best human-written content.

Marketing AI 82

Marketing AI Copywriting Landing Pages FAQ 82

ClearVoice

MARCH 22, 2023

But what are the benefits of hiring a freelancer over a full-time, in-house content creator? Table of Contents Why are companies choosing freelancers over full-time employees? Build your content team with proven industry experts Why are companies choosing freelancers over full-time employees?

Enterprise Management 72

Enterprise Management Work Management Marketing Management Resource Management 72

ClearVoice

NOVEMBER 7, 2019

But while freelance articles are consistently assigned to you, snagging a long-term content marketing contract feels like an ongoing uphill battle. content marketers and writers who have snagged stellar contracts. You can turn any SEO keyword into content gold.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

SmartBug Media

DECEMBER 14, 2018

It's days like these that allow us to provide the best experiences and results for our clients, and help us grow individually into the best marketers, web developers, designers, copywriters … that we can be. In the inbound methodology, every aspect of marketing and sales is connected. Our Resources.

Paid Content 86

Paid Content CMS Development Marketing & Strategy Advertising Agencies 86

Conductor

MARCH 8, 2022

In honor of Women’s History Month and to celebrate International Women’s Day , we’re excited to highlight 10 incredible women in SEO, web, and content marketing and their achievements, along with their efforts to support fellow women in the industry. Who are the top women in SEO?

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Anyword

MARCH 31, 2022

After all, there are no one-size-fits-all solutions in freelancing – every writer, developer, designer, and marketer needs different things based on their personal strengths and the needs of their clients. Design Freelance Tools. It’s free, easy to use, and lets you save your designs so you can access them later.

Budget Programs 52

Budget Programs Marketing AI Tools Work Management 52