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Six Direct Response Copywriting Tips (and Examples)

Hubspot

Here's why: Gone are the days of keyword-stuffed content designed only to drive up SEO values. To both boost up-front engagement and encourage immediate action, many businesses are leveraging a new approach: Direct response copywriting. What is direct response copywriting? Direct response copywriting is all about right now.

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The State of Email Marketers’ Tech Stack

Litmus

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. In 2023, Adobe went 1-2-3 on the most popular design tools, but this year, Figma moved to #2.

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The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam

Litmus

Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” Email deliverability is a complicated, technical beast. It’s a lot of work.

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2023 in review: Our 10 top articles on email

Martech

How persuasive email design can influence the ecommerce customer journey by Kath Pay. Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. The email marketer’s guide to effective marketing automation by Ryan Phelan.

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Email Debrief: Marketing and Design Trends

Litmus

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand.

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OptinMonster Acquires Beacon Lead Magnet Creator To Help Small Businesses Easily Generate More Leads

Optinmonster

It involves copywriters to create the content, designers to make the deliverable look great, and developers to automate delivery. Beacon makes it easy for anyone to create and deliver professional lead magnets, without needing a writer, graphic designer or developer. It’s a bullet-proof formula that’s proven to work.

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A Creative Design Brief That Will Make Your Designers Swoon [with template]

Marketing 261

Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. The first mishap I chalked up to working with a “bad designer” via an online marketplace.