Oktopost

SEPTEMBER 18, 2018

From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […].

Social Networks 123

Social Networks Video Marketing Optimization Conversion Rate 123

B2B Marketing Traction

JUNE 4, 2012

In a phone conversation when she told me what the messages said, I knew they had come from Twitter. For the most part, I have set my preferences to receive as few emails as possible from my social networks. I choose instead to visit each social network on a regular basis and check for activity and messages.

Social Networks 100

Social Networks Social Media Twitter Curation 100

Webbiquity

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. If you’re not there, you miss a conversation forever.” An Android version is in the works.

Spyware 300

Spyware Lead Scoring Lead Ranking Twitter 300

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Listen to the Podcast: Or subscribe on Spotify or YouTube. In each episode, SMMs talk through how they stay creative and interesting across their various social channels.

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Biznology

APRIL 24, 2017

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 86% of marketers now combine paid and organic tactics as part of their social media strategies. It’s rare for social media marketers not to use organic and paid social media together.(

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Webbiquity

MAY 25, 2021

Here’s the rest of that conversation. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Tom: Excellent, I love that.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media?

Eloqua 118

Eloqua Work Management Transparency Leads 118

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Social Media 145

Social Media Social Marketing Media Curation 145

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Listen to the Podcast: Or subscribe on Spotify or Youtube. Can you hire a millennial to run your social and be successful? Jennifer Gutman is Oktopost’s Director of Social Strategy.

Social Media 158

Social Media Media Transparency Webinar Metrics 158

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Join them to understand their vibe and see what conversations are happening.

Advertising Agencies 132

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 132

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Paid Content 130

Paid Content Tools Brand Identity Branding 130

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. It provides for registration, gamification, virtual breakout sessions, social networking, live chats and polls, detailed metrics and reporting, and post-event communications. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Oktopost

APRIL 4, 2022

Haily Moulton , Social Growth Marketer at Biteable goes Behind the Post. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. Episode Summary. How has she done it?

B2B 118

B2B Youtube Top of Funnel Verticals 118

Vidyard

MARCH 22, 2016

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. There is a New Kid in Town.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

ClearVoice

APRIL 6, 2021

What is a conversion path? A conversion path is a guided journey a potential customer takes on your website to meet your goal. No matter if you handle email marketing campaigns, write killer copy, develop graphics or crunch the numbers of advertisement buy-in, a conversion path must be on your radar to be successful.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Tools 230

Tools Social Media Social Networks Work Management 230

Unbounce

JUNE 28, 2022

It’s the process of generating leads and creating conversions through online stores. Whether your customers make a purchase in an app or on your website, the marketing strategy focuses on attracting customers to your website, landing page, or product page to drive sales and generate conversions. Source: YouTube. Source: YouTube.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Navigate the Channel

JUNE 21, 2023

From July 2021 to June 2022, Pinterest had the highest score with 76/100 of all social platforms (tied with YouTube) on the American Customer Satisfaction Index (ACSI), according to social media management tool Sprout Social and Statista. each year ,” according to Sprout Social. Pinterest has a growth rate of 7.5%

Business 65

Business Social Media Youtube Facebook 65

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. With listening being a critical part of the job, Shoshana leans on social listening to learn from her customers and competitors, and even uses the social network to go beyond “primary” research. Catch all episodes here. Episode Summary.

Twitter 125

Twitter Product Planning Transparency 125

Webbiquity

NOVEMBER 2, 2021

If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn. Different social media platforms lend themselves to different social experiences. You’ll probably be interested in the same topics as they are, and you’ve just expanded your network.

Social Media 323

Social Media Tips Media Network Marketing 323

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. Which Has Better Reach: Email or Social Media?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Porch Group Media

MAY 27, 2021

Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. According to Influencer Marketing Hub , an average of 2 million people sign up to social networks every day. Facebook continues to dominate the social media space, with 2.7

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Biznology

APRIL 29, 2019

Since video plays such a big role in social media, using video more effectively than your competition can pay big dividends. IDG’s 2019 State of the CIO Report notes a “surge” of IT decision-makers into social networks this year. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018.

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

Heinz Marketing

MAY 15, 2022

Most social networking apps follow a simple formula: provide an online platform for people to build connections and expand their network with like-minded people. The most popular social media apps follow this method while all providing their experience through different mediums; photos, videos, and posts – but what about audio?

Network Marketing 105

Network Marketing Profiling Advertising Mediums Social Networks 105

Sprout Social

APRIL 20, 2020

By investing in social video, brands have an opportunity to establish stronger connections with their audiences, and therefore, significantly increase their conversion rates and grow their business. At Sprout, we believe in the power of social video which is why we are excited to welcome our newest partner: Youtube.

Video Marketing 93

Video Marketing Ad Building Paid Social Agency Youtube 93

Navigate the Channel

JANUARY 8, 2024

Transparency: Brands that openly share their values, practices, and challenges build transparency, which is increasingly important to today’s socially conscious consumers. It sparks conversations and interactions, turning customers into active participants. Let’s start a conversation.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JUNE 7, 2023

According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? In social media, it’s about quality, not just quantity. Google+ and YouTube are interesting.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

Vidyard

FEBRUARY 27, 2013

Specifically, we’re going to focus on leveraging the power of YouTube, teaser videos and YouTube annotations. It’s probably one of the most effective 1-2-3 punches you can combine to maximize views that end up where they matter most – your website or conversion page. First stop, the power of YouTube.

Youtube 51

Youtube Traffic Video Marketing Top of Funnel 51

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. Establishing your presence on social and responding to comments makes you part of the conversation. And don’t forget about social listening.

Social Media 100

Social Media Features Media Curation 100

Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). LLMs allow us to fish out valuable insights from conversations. ⏰ Big news : on Thursday, I'm launching Growth Memo Premium!

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Martech Advisor

JANUARY 30, 2020

In conversation with Michael Stelzner from Social Media Examiner, she told marketers to “not even bother sharing YouTube video links,” as YouTube is a direct competitor. There could be a steady – if not incredible – flow of conversions every month. But that’s not necessarily true.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Martech

JULY 10, 2023

I’m happy to report groups like GatherVerse actively have these difficult conversations as we speak. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. You can watch the full interview on my YouTube channel , and Moingeon will return to the pub crawl this fall once Doppl.ai has launched.

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 4. Download the template 6.

Social Media 80

Social Media Template Work Management Marketing Management 80