DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. We marketers have to lean into our intent data, leverage our engagement metrics to inform next steps, and go all-in on digital. So let’s double down.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

The Point

AUGUST 25, 2020

Which of the following do you have in place: CRM, Marketing Automation, Programmatic, ABM (Demandbase, Engagio, 6Sense, Terminus), Sales Enablement (SalesLoft, Outreach), Data Enrichment/CDP (ZoomInfo, DiscoverOrg, Leadspace), Conversational Marketing (Drift), Content Experience (Uberflip), Website Personalization, Attribution.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Only B2B

FEBRUARY 6, 2024

CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI. This personalized approach fosters stronger engagement and drives conversions.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Collecting the right data. You need the right data. Figuring out who we want to target.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Lake One

OCTOBER 11, 2023

Sales and marketing also think the day is coming—in the not-too-distant future—when AI implementations will be able to reach out to people on their own, starting conversations that qualified salespeople will be able to finish with signed contracts. The machine learning it used was called Reinforcement Learning.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

DemandBase

MAY 14, 2019

Fittingly, at the SiriusDecsions Summit, we announced the launch of the Demandbase ABM Ecosystem , an initiative aimed at bringing together the key technologies for executing an ABM strategy to deliver consistent cross-channel content, messaging and business outcomes. Oracle Marketing Cloud. Salesforce Pardot. “At PathFactory.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Engagio

JANUARY 12, 2021

For this, B2B marketers define stages of the account journey and measure funnel dynamics using the key metrics of balance, volume/flow, conversion, and velocity. Marketing automation : Email opens, event attendance, content downloads, interesting moments, and so on. CRM : Activities, tasks, and campaign membership.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Martech

MAY 3, 2023

They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. Email marketing is a powerful tool for nurturing leads. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions.

Top of Funnel 95

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 95

Kabbage

NOVEMBER 9, 2016

What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends. Also be sure to check out #SproutChat for a lively conversation on all things social. Content Marketing Blogs. Analytics, SEO, and Conversion optimization Blogs. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Full Circle Insights

SEPTEMBER 12, 2022

We’ll explain what Account Based Marketing is, review its benefits, share the importance of measurement, and give some tips on how to implement an ABM strategy that engages with more prospects, creates more conversations, and ultimately generates more revenue. The benefits of Account Based Marketing? • ABM is an investment.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Conversica

JANUARY 8, 2020

When interacting with someone for the first time, conversations tend to hover around general topics like the weather or where you are from. But when you are talking to a long-time friend, conversations flow easily, even if you haven’t seen each other in years. But it’s not just personal conversations that benefit from these components.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Kabbage

NOVEMBER 9, 2016

What do they talk about: Marketing automation, content marketing, demand gen best practices, tips, and trends. Also be sure to check out #SproutChat for a lively conversation on all things social. Content Marketing Blogs. Analytics, SEO, and Conversion optimization Blogs. Demand Gen Report. TopRank Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ClickZ

NOVEMBER 9, 2020

The difficulty in finding and hiring people with automation and data skills, the problem of too much automation versus too little creativity, and the overall issue of complexity are among them. Creativity in marketing is still a much-needed (and difficult to automate) skill. The problem of complexity.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

DemandBase

APRIL 27, 2020

In this post, read the perspectives of leaders in Partner Marketing, Marketing Operations, and Sales Development & Enablement. Partner Marketing. Director, Channel and Partner Marketing, Demandbase. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Lattice

MAY 24, 2016

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. Measure Marketing ROI: Best Practices from the Experts.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Chief Product Officer at Demandbase | LinkedIn. Rob Leavitt.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here’s an example of Loopfuse Marketing Automation. By limiting form fields, conversions increase.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. You can then use those outputs to adjust your marketing strategy as you go.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Valasys

OCTOBER 5, 2018

In answer to this problem, on September 26 th , 2018, Oracle announced a series of updates to Oracle Eloqua which will help marketers, efficiently and easily; communicate with their prospects and customers. Eloqua is responsible for sending marketing advertisements to mobile devices, email, video, and search results pages.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

Engagio

SEPTEMBER 15, 2020

The first one that really sticks out to me (because a lot of our inbound channels have been cut off, whether that’s field marketing or events) is there’s been a lot more outbound—either via Marketing automation or emails from Sales engagement solutions. Conversational intelligence. What do our conversion rates look like?

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

DemandBase

MARCH 1, 2019

Marketo—one of the leading providers of marketing automation software— offers the following : 80% of marketers who track ROI say that ABM outperforms other marketing strategies, often significantly. 97% of marketers agree that ABM has a “somewhat” or “much” higher ROI than other marketing initiatives.

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Martech

MARCH 10, 2022

Evaluate the impact on traffic to points of conversation (such as the “Contact Us” button or a “zero-touch” contact form) and re-target accounts that don’t convert. Automation. It also allows B2B marketers to reach large volumes of customers with greater precision and personalization.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io What have they done?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As marketers, we use offers and other incentives to get them to give up their contact info.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

NuSpark Consulting

APRIL 13, 2012

Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Here are some tools that can help optimize your current pages for conversion.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

NuSpark Consulting

OCTOBER 21, 2012

Demandbase just recently unveiled their new company targeting platform. Bizo also allows you to retarget firms in your CRM or marketing automation platform. Like all ad campaigns, they need to be tagged for analytics, measured, optimized, and have clear conversion goals in mind. That’s a unique lead nurturing tactic!

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

ANNUITAS

FEBRUARY 19, 2015

See what people are talking about, and participate in the conversation. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers. Only this time, it is about the entire Oracle Marketing Cloud and not just marketing automation.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Biznology

FEBRUARY 8, 2016

Social media also plays an important role here because profiles and conversations yield valuable insight that can be used for targeted messaging. Once the domain of only the largest companies, account-based marketing is now becoming accessible to everyone through cloud platforms like Engagio and Demandbase.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. So roughly five years ago, in the marketing automation world, we only really had first-party intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Canadian Marketing Association

APRIL 23, 2018

A conversation with Scott Armstrong, Partner and CEO, BrainRider by Anastasia Phillips. Anastasia: What is Pipeline Marketing? Scott: Pipeline marketing, or PM, is marketing that leverages new digital tools and technologies for better visibility and performance out of a combined marketing and sales model.

Trends 48

Trends Planning Lead Ranking Budget Programs 48

KEO Marketing

AUGUST 3, 2017

Create and deliver compelling content and educational marketing that helps customers perform due diligence while positioning your brand as an authority. . Develop marketing campaigns and messages with a mobile, local, and social focus to connect with clients wherever they are. Marketing automation and lead nurturing.

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

Circle Studio

NOVEMBER 8, 2018

Most firms are already using Email marketing tools such as MailChimp, Emma and Campaign Monitor to run their email marketing campaigns , but some may want to consider graduating to a more comprehensive marketing automation solution (see below).

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

KEO Marketing

OCTOBER 3, 2017

Demandbase , an ABM technology provider, found deal size increased by 26% and close rate grew by an impressive 75%. In a recent ITSMA survey , 84% of marketers said ABM generated a higher ROI compared to other marketing programs. Marketing teams create lists of prospects and launch campaigns to engage them.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Vidyard

OCTOBER 9, 2014

And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Today’s technologies allow marketers to identify accounts/companies that visitors belong to through IP tracking. They might also see unique images tied to their specific industry. How Does ABM Apply to You?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53