Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?

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Engagio

JANUARY 20, 2024

Join us as we revisit these conversations that share key insights into navigating economic uncertainty, enterprise brand transformation, the future of Martech, and more! Tune in for an informative and friendly conversation that will leave you feeling confident and optimistic about the future of marketing.

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DemandBase

JUNE 9, 2020

That’s why we love Conversational ABM. Enter Conversational ABM. Conversational ABM is a combination of the superpowers of ABM and Conversational Marketing. ABM allows you to target the right accounts, while Conversational Marketing gets you a personalized conversation with the buyer. Ready to Dive In?

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Engagio

JANUARY 16, 2024

Join us as we revisit these conversations that share key insights into ABX strategies, GTM frameworks, AI, and Martech trends. Subscribe to the podcast: Apple | Spotify | Google | Audible The post The Best Podcast Conversations of 2023 That Sales Shouldn’t Miss appeared first on Demandbase.

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SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. Conversational marketing is growing rapidly to displace landing pages and web forms. 81% of B2B buyers refuse to fill out forms to gain access to content.

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DemandBase

OCTOBER 30, 2018

The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. I am confident this will set Demandbase apart for many years to come and this award acknowledges that the technology is now available to make it happen.

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Engagio

NOVEMBER 15, 2022

Learn how to use Conversational ABM to increase engagement with target accounts and level up your ABM strategy today. The post Drift Shares How to Personalize Buying Experiences with Conversational ABM appeared first on Demandbase.

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DemandBase

JUNE 3, 2019

In this clip, you’ll learn how to measure ABM success with Demandbase through: 1. Conversion. The post How to Measure ABM Success with Demandbase appeared first on Account-Based Marketing – Demandbase. Well, you’ve come to the right place! Targeting. Engagement. Happy learning!

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DemandBase

JANUARY 8, 2019

Here at Demandbase, we knew Account-Based Marketing best practices could be applied to paid search so we could continue to focus our digital spend on high-value targets. Use paid search in data-driven ways to highlight great content, increase conversions, and reduce waste. You can do the same.

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Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

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Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

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Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.

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Engagio

SEPTEMBER 16, 2021

The activity is still there from reps, but conversion rates aren’t — and we aren’t booking as many meetings as we used to. Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. Go beyond the sale.

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Top of Funnel Sales Management B2B Sales DemandBase 130

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

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Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

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Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. And retargeting does not result in conversions. Demandbase is able to do just that through our Demandbase One platform.

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KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

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Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. Perhaps you want to test a different piece of content to see if that drives conversion. Personalization with Demandbase.

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Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. It then analyzes those conversations to understand consumer attitudes about the brand.

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The Point

JUNE 26, 2009

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.].

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Engagio

NOVEMBER 15, 2022

During this session, Kris Rudeegraap will share examples of using gifting across all stages of the buyer’s journey to not only stand out but start conversations, build trust and deliver value, resulting in more revenue. The post Sendoso Shares How to Deliver Stand Out Experiences Across the Buyer’s Journey appeared first on Demandbase.

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Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. Conversational Marketing Conversational toolsets are set up perfectly for AI augmentation. But, no one is there yet. And second, not all of these tools are created equal.

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Deliverability Ad Frequency DemandBase Paid Search Agency 129

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. We can use this understanding of our target accounts for deeper engagement and conversion rates of our target market. But it can be easily done in the Demandbase One ABM Platform.

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Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal. Why we care.

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Engagio

JANUARY 24, 2024

Well, we asked a few seasoned sellers and B2B thought leaders what their opinions and predictions are for the 2024 Super Bowl (these conversations happened in mid-January 2024), alongside their personal anecdotes and predictions for B2B sales trends in 2024. For us, and Demandbase, we sell to sales and marketing teams.

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Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. Jon is a marketing entrepreneur and thought leader.

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DemandBase

JANUARY 27, 2020

How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? After six months of inactivity, Collin, the Sales Development Rep assigned to the account received notification from the Demandbase Conversion Solution that account engagement was trending onsite.

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Traffic Account Based Marketing DemandBase Demand Generation 99

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. That’s music to our ears at Demandbase. The post 5 Ways to Nail Your B2B Strategy with ABM appeared first on Account-Based Marketing – Demandbase. Personalize brand experiences on digital. Lean in on Sales enablement.

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Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! By tailoring your ads to each individual, you can increase engagement and drive conversions. Start by setting clear goals for your ad campaigns, such as increasing conversions or driving more website traffic. appeared first on Demandbase.

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ROI Ads Allocation DemandBase 71

SmartBug Media

APRIL 4, 2022

Demandbase. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. Read the full case study. Read the full case study on its website.

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DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program?

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Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 61

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Justin Levy.

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DemandBase Advertising Agencies Transparency Social Media 109

Engagio

NOVEMBER 30, 2023

Our conversation looked at how these teams, with their own languages, performance metrics, and training, can form a successful partnership to boost business growth. The post Collaborative Success: Strategies for Aligning Sales and Marketing appeared first on Demandbase.

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Marketing Strategy Marketing & Strategy Planning DemandBase 62

Engagio

MAY 19, 2021

Account-based marketing has been at the center of business development conversations for many years. And so the conversation is shifting. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. By now, the concept is not novel or outside the box.

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Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

OCTOBER 14, 2021

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Jennifer tells us how Demandbase can help you find the narrative. Serving the right accounts the right content. Serving the right accounts the right content at the right time.

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DemandBase Practices Ads B2B Thought Leadership 71

Engagio

OCTOBER 1, 2021

Join me and GM of Advertising at Demandbase, Gareth Noonan, on this episode of “ I’m Thinking of ” as we explore what life might look like in a brave new cookieless world. . Because of that, Gareth explains, Demandbase is switching from a cookie-based individual user view of the world to an account profile and context view.

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DemandBase B2B Thought Leadership Ideal Customer Profiles Thought Leadership 71

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. If your company leverages tools like 6Sense, Terminus or DemandBase, you can also target specific decision-makers or influencers across diverse placements and platforms they use daily.

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